Medical Marketing Agency for Practices Like Yours.

We built Medical Marketing Group to be the agency we wished existed when we started working with healthcare clients over a decade ago. We only do healthcare. No retail, no hospitality, no side projects. Every campaign we run, every website we build, every ad we write is for a healthcare business.

That singular focus has produced real numbers: 100+ healthcare clients, 44,000+ patient leads generated in 2025, more than $12 million in managed ad spend, and a 98% client retention rate. Our director Casey Jones has been featured in Forbes, HubSpot, Search Engine Land, and Entrepreneur for his work in healthcare marketing. We're headquartered in Sydney and work with practices across every state and territory in Australia.

Medical marketing is the specialised practice of promoting healthcare businesses, clinical services, and health-related products to patients, referrers, and other decision-makers. It covers everything from Google Ads and SEO to website design, social media, content marketing, and reputation management, but all within the regulatory frameworks that govern healthcare advertising in Australia.

What makes medical marketing fundamentally different from general marketing is the compliance layer. In Australia, that means AHPRA advertising guidelines for registered practitioners, TGA regulations for therapeutic goods and devices, NDIS Quality and Safeguards Commission requirements for disability providers, and platform-specific healthcare ad policies from Google and Meta. We navigate all of these daily because it's all we do. A generalist agency treating your practice like a restaurant or retail store will either get you into compliance trouble or produce campaigns so watered-down they don't convert.

We handle everything that sits between your practice and the patients searching for your services. That means Google Ads, Meta advertising, SEO, website design and development, content marketing, email marketing, and reputation management. But the real value of working with a specialist agency like ours is that we already know your industry inside out.

We understand AHPRA advertising guidelines, TGA requirements, NDIS Quality and Safeguards Commission compliance, patient acquisition funnels by specialty, and the clinical terminology your patients actually search for. We've also built proprietary technology that most agencies don't have: patient pre-screening systems, practice management integrations with platforms like Cliniko and Halaxy, and real-time performance benchmarking across our entire healthcare client base.

It depends on the channels and scale, but here's what we typically see across our client base. Google Ads management generally starts from $1,500 to $3,000 per month plus ad spend. SEO engagements range from $2,000 to $5,000 per month. Website design projects for healthcare practices start from around $5,000 for a conversion-focused build.

But cost is only half the picture. What matters is what that spend generates. We've seen allied health practices achieve cost per lead figures that deliver a 10x return relative to patient lifetime value. We provide fully transparent reporting so you always know exactly what your investment is producing, down to the individual campaign and keyword level.

AHPRA sets strict rules on how registered health practitioners can advertise. We deal with this every single day, so we know the detail that trips most agencies up. The big ones: no patient testimonials for AHPRA-regulated practitioners, no misleading claims about outcomes, restrictions on before-and-after images for certain procedures, and accurate representation of qualifications.

Getting this wrong can mean formal complaints, fines, or conditions on your registration. We review every campaign for AHPRA compliance before anything goes live. It's not an afterthought for us. Because we work exclusively in healthcare, our team knows these guidelines at a granular level and we stay across the updates as they happen. We've also published a comprehensive AHPRA advertising guide that breaks down the requirements in plain English.

We've worked with physiotherapists, speech pathologists, occupational therapists, psychologists, dietitians, exercise physiologists, chiropractors, osteopaths, podiatrists, and many other allied health professions, so we've seen what actually works across the board. For most allied health practices, the highest-impact combination is Google Ads to capture patients actively searching, SEO to build long-term organic visibility, and a conversion-optimised website that turns visitors into booked appointments.

The specifics change depending on your profession and funding streams. A physio practice targeting private patients needs completely different messaging than a speech pathology clinic building NDIS referrals. We understand the referral pathways, funding models (private pay, Medicare CDM, NDIS, DVA, WorkCover), and how patients in each specialty actually make their booking decisions. That knowledge means we can get campaigns performing faster because we're not spending your budget learning your industry.

We do. We've worked with NDIS providers across every major support category: SIL, SDA, plan management, support coordination, therapy services, community access, daily living support, and respite care. NDIS marketing is a different beast to standard healthcare marketing, and most generalist agencies don't understand why.

The person searching is often not the participant. It's a family member researching options at 11pm, a support coordinator sourcing reliable providers, or an LAC connecting participants with services they've never heard of. We've spent years learning exactly how these decisions unfold and we build campaigns that reach the right decision-maker at the right moment. We also understand the NDIS Quality and Safeguards Commission compliance requirements and how they intersect with advertising standards.

We work across virtually every healthcare vertical in Australia. Our current industry specialisations include: Physiotherapy, Speech Pathology, Occupational Therapy, Psychologists, Dietitians, Nutritionists, Counsellors, Optometrists, Podiatrists, Chiropractors, Exercise Physiologists, Audiologists, Osteopaths, Myotherapists, GP Clinics, Telehealth Clinics, NDIS Providers (including SIL, SDA, Plan Management, Support Coordination, Therapy Services, Community Access, Daily Living Support, and Respite Care), Dental Practices, Cosmetic Surgery (Plastic Surgery, Breast Surgery, Facial Surgery, Body Contouring, Hair Transplants, Non-Surgical Aesthetics), Cosmetic Injectables, Dermatology, Fertility and IVF Clinics, Medicinal Cannabis Clinics, GLP-1 and Weight Loss Clinics, Peptide Clinics, Aged Care Providers, Home Health Care, Retail Pharmacies, Veterinary Practices, Specialist and Animal Hospitals, Health Ecommerce, Supplement Brands, Hospitals, Functional Medicine, Sleep Clinics, Health Screening Providers, Corporate Health, Positive Behaviour Support, Mental Health Services, Acupuncture, Medical Spas, Pain Management Clinics, Sports Medicine, Rehabilitation Centres, Urgent Care Clinics, Hearing Clinics, Radiology and Imaging, Pathology Laboratories, and Medical Device Companies.

Each of these verticals has its own patient acquisition dynamics, compliance requirements, and competitive pressures. We've managed enough campaigns across each to know exactly what converts, what CPCs look like, and where the opportunities sit. That's not theory. That's first-party data from real campaigns we've run.

Because we already know your industry, things move faster than they would with a generalist. For Google Ads and Meta advertising, we typically see patient enquiries coming in within the first two to three weeks, with campaigns fully optimised by month two or three as we build up conversion data and refine targeting.

For SEO, meaningful ranking improvements usually start appearing within three to six months, with significant organic traffic growth by month six to twelve. SEO compounds over time, so once those rankings are established they keep generating enquiries without ongoing ad spend. We focus on the metrics that actually matter to your practice: patient enquiries and booked appointments, not impressions or clicks.

Yes. While we're headquartered in Sydney, we currently work with healthcare clients in Australia, New Zealand, the United Kingdom, the United States, Singapore, Hong Kong, and other markets. The core principles of healthcare marketing (patient acquisition, conversion optimisation, compliance-aware advertising) apply globally, and we adapt our strategies to suit each market's regulatory environment and search landscape.

Digital marketing doesn't require physical proximity. We've built systems and workflows that allow us to manage campaigns across time zones just as effectively as local engagements. If you're a healthcare business anywhere in the world and you're looking for a specialist agency that understands your industry, we'd be happy to talk.

It's a genuine consultation, not a sales pitch. We review your current marketing, analyse your competitive landscape, and give you specific, actionable recommendations you can implement straight away. You'll leave with a clear picture of where you stand relative to competitors in your area, which channels are most likely to deliver results for your specialty, and what realistic growth looks like.

There's no obligation to work with us after the call. We've always believed in demonstrating value upfront. If we're the right fit, you'll know. If not, you'll still walk away with insights worth having.