"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
About Medical Marketing Group
Healthcare marketing from a team that's done this before.
Medical Marketing Group works exclusively with healthcare businesses. Our team has worked with over 100 clients. 100% healthcare focus. This is all we do, and we know it deeply.
What Our Clients Say
Real results.
Real feedback.
“They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads.”
Dr. Lauren Crumlish
Founder, Speech Clinic
“We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90%.”
“If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further.”
Jack Duke
Founder, Care Speech Pathology
“Since working with the team, we have had nothing but wins! Awesome results with low lead costs.”
Chris Jellis
Founder, Domain Health
“They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'.”
Leena Beker
Marketing Manager, Better Rehab
MMG
Medical Marketing Group
Online
Today
Hi, I've got a healthcare practice and I'm looking for a marketing agency that actually gets the space
Hey, good timing
That's literally all we do. Healthcare marketing. Nothing else.
No cafes, no tradies, no generic retail. Just healthcare and health ecommerce.
Okay so what's actually different about working with you vs a normal agency?
Honestly, it comes down to the data
We've worked with over 100 healthcare businesses. So we already know what a good cost per lead looks like for your type of practice, which ad copy actually gets people to book, which platforms are worth your money
A generalist agency would burn through months of your budget just figuring that out. We walk in with the answers on day one.
That's a big claim. What kind of numbers are we talking?
See for yourself:
44,581
Leads in 2025
100+
Healthcare Clients
$12M+
Ad Spend Managed
0
AHPRA Issues. Ever.
🔥 1
Wait, 44,000 leads in a single year?
Real enquiries and leads for our clients. People who picked up the phone or filled out a form.
Not impressions, not clicks. Real people wanting to see a provider.
Got any results I can actually see?
Here's a few recent ones:
And here's an almost endless list of other result screengrabs straight from the platforms.
Why does having your own data matter that much though?
Because healthcare isn't like other industries. What works for a plumber or a restaurant will get you nowhere here.
We already know what a speech pathologist should be paying per lead vs a physio vs a GP clinic. We know which platforms work for which specialties.
That comes from managing $12M+ in healthcare ad spend. It's not something you can just look up or ask ChatGPT.
💪 1
So who actually runs things?
Here's the team:
Casey Jones
Director
Started MMG after seeing healthcare businesses get burned by agencies that didn't understand the space. The team has built patient acquisition systems for 100+ practices across allied health, NDIS, dental, telehealth, and more.
Connect on LinkedInWe've also got Dr Lauren Crumlish as our Clinical Consultant. She's a practising clinician with a PhD in Neuroscience.
She helped write telehealth guidelines during COVID and makes sure everything we do actually makes sense clinically, not just from a marketing angle.
Then dedicated teams for Google Ads, Meta, SEO, web, and compliance. Everyone here works in healthcare. That's it.
How do you handle AHPRA and all the compliance stuff?
Zero issues with AHPRA or TGA. Ever. Not one.
When you do this every day, you don't have to check the guidelines. You just know what you can and can't say.
AHPRA TGA DVA NDIS Aged Care Google Meta
What about websites? Do you build those too?
Yeah, and this is probably where we're most different
Most agencies will slap a WordPress theme together, add some plugins, and call it a custom website. We don't do that.
Every site we build is coded from scratch. But looking great is just the starting point.
We're thinking about the whole picture. Does it rank? Does it convert? Is every form feeding data back to your CRM, to Meta, to Google? Is the tracking set up so you actually know what's working?
Patient pre-screening flows, booking integrations, real-time availability, conversion tracking that ties back to actual revenue. Every element is there for a reason.
No page builders (unless you want one). No templates. No bloat. Sites that look incredible and work as hard as the campaigns driving traffic to them.
Can I see an example?
This one's for Full Body MRI, a preventative health screening clinic:
There's more on our website design page if you want to have a look.
😍 1
Alright so what does it actually look like working with you?
No fluff. We'll tell you what's working, what's not, and what we'd change.
You don't have to wait around while we learn your industry. We've already done that part.
We know which strategies work, what good benchmarks look like, and where most practices waste their money. You get all of that from the start.
Oh and we don't do 12 month lock-in contracts. It's 30 days, so essentially month to month.
We'd rather earn and keep your trust than lock you in.
❤️ 1
Okay, what's the best way to get started?
You'll speak directly with Casey. No pitch deck, no aggressive sales team (we don't have one).
Just a proper conversation about your practice and what you're trying to achieve.
And if we're not the right fit, we'll say so. No hard feelings. 👍
Or call us on (02) 9090 4889. We pick up the phone. 👋
Delivered
Our Story
Healthcare businesses deserve better.
Medical Marketing Group exists because healthcare businesses deserve a marketing team that actually knows healthcare. Our team has built their expertise over a decade in this space. GP clinics, allied health, NDIS, dental, telehealth, medicinal cannabis, aged care, and more. This is all we do.
We started as CJ&CO, a broader digital agency. But healthcare clients kept coming back, and we kept getting better results for them than anyone else. Eventually the choice was obvious: go all in on what we do best. Medical Marketing Group was born from that decision, and we haven't looked back.
That focus means when you work with us, you're not paying for us to learn your industry. You're benefiting from everything we've already figured out across 100+ clients. The strategies that work. The approaches that don't. The benchmarks that matter.
We've built internal tools that would take enterprise clients months and significant budget to develop. Market intelligence, attribution tracking, performance benchmarking. They're what happens when you focus on one thing and build the tools to do it better.
We know what works. We've already solved the problems you're facing. For businesses exactly like yours.
Leadership
The people behind the strategy.
Marketing expertise combined with clinical insight. We understand healthcare because we live it.
Casey Jones
Director
Casey started his marketing agency in 2018 after recognising that healthcare businesses were being underserved by generalist marketing agencies. Medical Marketing Group is backed by a team with over a decade of healthcare marketing experience. The team has helped build patient acquisition systems for 100+ practices across allied health, NDIS, dental, telehealth, and regulated healthcare sectors. His approach combines data-driven strategy with deep understanding of how patients actually search for and choose healthcare providers.
Connect on LinkedIn
Dr Lauren Crumlish
Clinical Consultant
B.Biomed.Sc(Hons) MSpPathSt(Hons) PhD CPSP
Dr Crumlish provides clinical insight to ensure our marketing strategies align with how healthcare actually works. She holds a Doctor of Speech Pathology from The University of Queensland, where she was awarded the 2024 Dean's Award for Outstanding Higher Degree by Research Theses. As a practising clinician and founder of her own allied health practice, she brings firsthand understanding of the challenges practitioners face in patient acquisition, compliance, and practice growth.
Connect on LinkedInHow We Work
What you can expect from us.
These principles show up in everything we do.
Deep Industry Knowledge
We don't do retail. We don't do hospitality. 100% of our focus is healthcare. We understand how patients think, how they search, and what makes them book.
Results You Can Measure
44,000+ leads generated for clients through Google Ads alone last year. Patient enquiries and booked appointments, not vanity metrics.
First-Party Data Advantage
With 100+ healthcare clients and over a decade of team experience across campaigns, we have market intelligence other agencies can only guess at. Real data from real campaigns.
Proprietary Technology
We've built internal tools that would take enterprise clients months to develop. Market intelligence, attribution tracking, performance benchmarking.
Compliance Knowledge
Because we live in healthcare, we understand the regulatory landscape. AHPRA, TGA, platform policies. It's one less thing you need to worry about.
Straight Talk
No corporate jargon. No smoke and mirrors. We tell you what's working, what isn't, and what we think you should do about it.
Specialist Teams
Dedicated expertise across every discipline.
Specialist teams focused exclusively on healthcare marketing. Real expertise built over years of working in this space, not generalists learning on your budget.
Healthcare Strategy
Dedicated strategists who've worked exclusively in healthcare for years. They understand the nuances of patient acquisition across allied health, NDIS, telehealth, medicinal cannabis, and regulated healthcare sectors. Strategy informed by real campaign data, not guesswork.
Healthcare Paid Search
Google Ads specialists who manage healthcare campaigns daily. They know current CPCs across every healthcare vertical, which campaign structures work for regulated industries, and how to navigate platform policies that trip up generalist agencies.
Healthcare Social Advertising
Meta and social advertising specialists who understand healthcare advertising restrictions inside out. Building compliant campaigns that pass review while generating patient enquiries. Creative strategy that works within the rules.
Healthcare SEO
SEO specialists who understand how patients actually search for healthcare. Technical SEO foundations combined with healthcare-specific content strategy. Sustainable organic growth that compounds over time.
Healthcare Web Design
Designers and developers who build healthcare websites every day. Sites designed around how patients actually behave, not just how they look. Conversion-focused design that stays compliant with AHPRA and TGA requirements.
Healthcare Compliance & Copy
Copywriters who specialise in healthcare advertising compliance. They know AHPRA guidelines, TGA requirements, and platform policies. Content that converts while keeping you on the right side of regulations.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."