Contemporary Australian architecture viewed from below, representing focus and long-term perspective

About Medical Marketing Group

We built the agency around healthcare.

Medical Marketing Group brings strategy, media, search, websites and measurement together for healthcare organisations across Australia. The work is grounded in patient behaviour, advertising regulation and the commercial realities of delivering care.

Read our story Meet the evidence
Healthcare focus
100%
Healthcare clients
100+
Years in healthcare
10+

Trusted by 100 + Australian and Global businesses in healthcare

MiXray Cannon HillOptiplex Children'sBabybubBetter RehabHotDocXR Health

Why we exist

You should not have to teach your agency how healthcare works.

Medical Marketing Group began with a recurring observation: strong healthcare businesses were being served by marketing models that did not understand the category they were operating in.

Patient decisions are considered, emotional and often time-sensitive. Professional advertising is regulated. Platform rules shift by service and treatment. Referral pathways, funding models and capacity constraints materially change what “growth” should mean. Treating healthcare like another lead-generation vertical ignores the hard part.

The agency began as CJ&CO, working across a broader mix of industries. As the healthcare portfolio grew, so did the evidence that specialisation produced better judgment: faster diagnosis, more relevant benchmarks, stronger compliance instincts and strategies grounded in how patients actually choose care.

Medical Marketing Group is the result of going all in on that evidence. The advantage is cumulative. Every engagement strengthens the team’s understanding of demand, conversion, capacity, measurement and the decisions that healthcare leaders need to make next.

Medical Marketing Group producing healthcare content with a clinician
In practice Building credible healthcare communications with the people who deliver care.

Operating principles

What a healthcare-only agency notices sooner.

The advantage shows up before anything goes live: in the questions we ask, the risks we identify, the benchmarks we use and the decisions we recommend.

  • Specialism before scale

    Healthcare is not a vertical attached to a generalist agency. It is the operating context for our people, process, data and technology.

  • Evidence before opinion

    Strategy is anchored in observed patient behaviour, source-platform performance and patterns drawn from real healthcare engagements.

  • Compliance inside the work

    AHPRA, TGA and platform policy shape the strategy and creative from the beginning, not as an approval step after the idea is finished.

  • Clarity over theatre

    Clients should understand what is working, what is not and what happens next. Good reporting reduces ambiguity instead of decorating it.

Director & Clinical Consultant

The people behind Medical Marketing Group.

Casey Jones, Director of Medical Marketing Group

Director

Casey Jones

Healthcare marketing strategy · Growth systems · Digital performance

Casey founded the agency after seeing healthcare businesses repeatedly underserved by generalist marketing models. Medical Marketing Group grew from a deliberate decision to concentrate the team, systems and learning around one complex category.

Today, that specialist focus draws on work across 100+ healthcare clients and a team with more than a decade of healthcare marketing experience. Casey leads strategy with an emphasis on measurable patient acquisition, transparent commercial thinking and the realities of regulated advertising.

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Dr Lauren Crumlish, Clinical Consultant to Medical Marketing Group

Clinical Consultant

Dr Lauren Crumlish

B.Biomed.Sc(Hons) · MSpPathSt(Hons) · PhD · CPSP

Dr Crumlish brings the perspective of a practising speech pathologist and practice founder to Medical Marketing Group. Her experience adds practical context to conversations about patient journeys, professional standards and how marketing decisions play out inside a real healthcare practice.

She holds a PhD in Speech Pathology from The University of Queensland, where her thesis received the 2024 Dean’s Award for Outstanding Higher Degree by Research Theses. She works with Medical Marketing Group as a Clinical Consultant.

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One specialist group

One team across strategy, acquisition and conversion.

Strategy, media, search, websites and measurement work together around how patients find, assess and choose care.

Proven performance

Healthcare marketing that earns its place in the numbers.

44,500+

Tracked patient enquiries generated in 2025

100+

Healthcare clients

10+

Years healthcare focus

AHPRA + TGA

Compliant by default

Numbers like these start with one conversation.

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The client perspective

What healthcare leaders say about working with us.

Clients describe the clarity, commercial focus and healthcare understanding Medical Marketing Group brings to their work.

Casey and his team have been a true partner, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'.
MM Marketing Manager National Allied Health Clinic
We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%.
TW Founder Telehealth Medical Weight Loss Clinic
They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity.
Dr. Lauren Crumlish Dr. Lauren Crumlish Founder, Speech Clinic
Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business.
Chris Jellis Chris Jellis Founder, Domain Health
If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider.
Jack Duke Jack Duke Founder, Care Speech Pathology
Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!
SP Storm Parker Founder, Allied Health Therapy Group
As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking.
AN Anneke Founder, Gentle Wombat
Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish.
ZH Zac Hames Founder, The Alternate Health Co
Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work.
TS Taqi Shaik Founder, Top Doc Infusion Clinic
The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended.
HT Hishaam Tayob Founder, CuziCare
Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team.
SP Stephanie Poma Founder, Healthcare Clinic
Excellent company to deal with and their web design is incredible. Would use them again and again.
AT Allan Tomlinson Founder, Occupational Therapy Clinic

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Testimonials and results shown are from real clients and reflect their own reported outcomes. Some businesses are anonymised at their request for commercial confidentiality. Individual results vary and are not a guarantee of future performance.

Independent authority

Our director has contributed to leading business, marketing and healthcare publications.

Casey Jones seen on Medscape Casey Jones seen on Forbes Casey Jones seen on NASDAQ Casey Jones seen on Microsoft Casey Jones seen on American Express Casey Jones seen on HubSpot Casey Jones seen on Entrepreneur Casey Jones seen on Yahoo Finance Casey Jones seen on Yahoo News Casey Jones seen on USA Today Casey Jones seen on Search Engine Land Casey Jones seen on Digiday Casey Jones seen on Lifewire Casey Jones seen on AOL Casey Jones seen on SEOptimer Casey Jones seen on News.com.au Casey Jones seen on Herald Sun Casey Jones seen on Daily Telegraph Casey Jones seen on Courier Mail Casey Jones seen on Adelaide Now Casey Jones seen on The Mercury Casey Jones seen on Gold Coast Bulletin Casey Jones seen on The Chronicle Casey Jones seen on Seven News Casey Jones seen on Express UK Casey Jones seen on Korea Times Casey Jones seen on Bite Magazine Casey Jones seen on Canberra Times

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