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Healthcare marketing insights & strategies.

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Australian allied health practice owner seated at a timber desk reviewing a stack of highlighted regulatory paperwork, pausing mid-read with a thoughtful expression — a clinic business owner at a decision point over NDIS registration reform

Featured NDIS

Mandatory NDIS Registration Is Coming: What Allied Health Practice Owners Need to Do Right Now

Health and Disability Minister Mark Butler is preparing to unveil a multi-billion dollar NDIS savings plan that will almost certainly include mandatory registration for currently unregistered providers. For the thousands of allied health practices that have built their businesses serving plan-managed and self-managed participants, this is the biggest structural shift since the NDIS rolled out. Here is what it means and what to do about it.

Casey Jones

19 April 2026 15 min read

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17 articles

Colourful wooden alphabet blocks spelling AEIOU scattered on linen, representing the collapse of AEIOU Foundation

industry-news

AEIOU Foundation Enters Liquidation: What It Means for NDIS Providers and Healthcare Businesses

On 11 March 2026, AEIOU Foundation, one of Australia's longest-running specialist early intervention providers for autistic children, entered liquidation. All centres have closed with immediate effect. For NDIS providers, allied health practices, and healthcare businesses watching from the sidelines, this is a case study in what happens when funding concentration meets policy disruption.

Compliance

TGA Compliance Priorities 2026-2027: What Healthcare Businesses Need to Know

The TGA has released its 2026-2027 compliance priorities, with a significant focus on digital advertising, social media, influencer content, and AI-generated claims. This guide breaks down the five compliance principles and 12 priority focus areas, and explains what they mean practically for healthcare businesses marketing in Australia.

Child receiving a health assessment, representing early childhood developmental support under the Thriving Kids program

NDIS

Thriving Kids Program Delayed: What NDIS Providers and Allied Health Practices Need to Know

The Thriving Kids program has been delayed by three months, with the new start date now 1 October 2026. For allied health practices and NDIS providers who have built their businesses around paediatric early intervention, this delay raises urgent questions about the future of private practice.

Professional therapy session representing chiropractic practice marketing

Marketing Strategy

Chiropractic Marketing: Strategies for Australian Practices in 2026

With over 6,000 registered chiropractors in Australia competing alongside physiotherapists and osteopaths, differentiation is essential. This guide covers AHPRA-compliant advertising, local SEO dominance, Google Ads strategy, GP referral building, and patient retention approaches that work in 2026.

Professional cosmetic treatment representing aesthetic practice marketing

Marketing Strategy

Cosmetic Surgery Marketing: AHPRA-Compliant Strategies That Work

Cosmetic surgery marketing in Australia operates within strict AHPRA guidelines that differ significantly from other medical specialties. This guide covers compliant advertising strategies, before and after photo rules, Google Ads policies, social media approaches, and patient acquisition tactics that work within regulatory boundaries.

Woman with healthy smile representing successful dental practice marketing

Marketing Strategy

Dental Marketing: A Complete Guide for Australian Practices

With corporate dental chains expanding aggressively and patients comparing practices online before booking, independent dentists need a strategic marketing approach. This guide covers local SEO, Google Ads, social media compliance, website conversion, and patient retention strategies specifically for Australian dental practices.

Professional fertility consultation representing IVF clinic marketing

Marketing Strategy

Fertility & IVF Clinic Marketing: A Sensitive Approach to Patient Acquisition

Fertility marketing requires a uniquely sensitive approach. Prospective patients are often emotionally vulnerable, extensively researched, and seeking hope balanced with honesty. This guide covers compliant marketing strategies for IVF clinics, fertility practices, and reproductive medicine specialists navigating this delicate landscape.

Professional therapy session representing mental health practice marketing

Marketing Strategy

Mental Health Practice Marketing: A Guide for Psychologists & Counsellors

Mental health practice marketing requires a fundamentally different approach than other healthcare sectors. This guide covers AHPRA compliance, building trust before first contact, ethical advertising strategies, and managing capacity for psychologists, counsellors, and therapy practices across Australia.

Healthcare support worker representing NDIS provider services

Marketing Strategy

NDIS Provider Marketing: How to Attract Participants in 2026

With over 22,000 registered NDIS providers in Australia and participants having more choice than ever, standing out requires a strategic approach. This guide covers local SEO, Google Ads, support coordinator relationships, accessible websites, and participant acquisition strategies for disability service providers.

Speech pathologist working with a child in a modern therapy room

Marketing Strategy

Speech Pathology Marketing: A Guide for Australian Practices

The speech pathology sector in Australia continues to grow, driven by NDIS funding and increased awareness of early intervention. This guide covers Google Ads strategies, SEO, NDIS participant marketing, school partnerships, and referral network building for speech pathology practices.

Occupational therapist working with a child using sensory equipment in a bright therapy room

Marketing Strategy

Occupational Therapy Marketing: Strategies for 2026

Occupational therapy practices serve diverse client groups, from paediatric sensory support to aged care home modifications. This guide covers marketing strategies for each, including NDIS participant acquisition, Google Ads, school partnerships, and referral network building.

Physiotherapist consulting with patient in modern clinic setting

Marketing Strategy

Physiotherapy Marketing: A Guide for Australian Clinics

With over 40,000 registered physiotherapists in Australia and new clinics opening regularly, standing out requires a strategic approach. This guide covers local SEO, Google Ads, GP referral relationships, sports club partnerships, and patient retention strategies.

PBS practitioner meeting with family members to discuss behaviour support strategies

Marketing Strategy

PBS Practice Marketing: Reaching NDIS Participants in 2026

Positive Behaviour Support practices face unique marketing challenges in the NDIS landscape. This guide covers how to reach participants and families, build referral relationships with support coordinators, and establish your PBS practice as a trusted provider in your community.

Google Ads

Google Ads for Allied Health Practices: 2026 Guide

Google Ads delivers qualified patient enquiries for allied health practices faster than any other channel. This guide covers campaign structures, keyword strategies, AHPRA-compliant ad copy, and budget allocation for physiotherapy, occupational therapy, psychology, and speech pathology.

Allied health professionals building professional relationships and referral partnerships

Marketing Strategy

How to Build a Referral Network for Allied Health Practices

Referrals remain the highest-converting patient acquisition channel for allied health practices. This guide covers how to identify ideal referral partners, make professional introductions, and build lasting relationships that benefit everyone involved.

Google Ads

Google Ads for Healthcare: 10 Tips to Generate More Patients

Google Ads can be one of the most effective patient acquisition channels for healthcare practices, but only when campaigns are structured correctly and ad copy complies with healthcare advertising regulations. These ten tips will help you generate more patient enquiries.

Compliance

AHPRA Advertising Guidelines: What Healthcare Practices Need to Know

AHPRA advertising guidelines shape how every registered health practitioner in Australia can market their services. This guide breaks down the rules in practical terms, with examples of what works and what to avoid.

Blog & Insights

Healthcare marketing insights & strategies.

Mandatory NDIS Registration Is Coming: What Allied Health Practice Owners Need to Do Right Now

All Articles

AEIOU Foundation Enters Liquidation: What It Means for NDIS Providers and Healthcare Businesses

TGA Compliance Priorities 2026-2027: What Healthcare Businesses Need to Know

Thriving Kids Program Delayed: What NDIS Providers and Allied Health Practices Need to Know

Chiropractic Marketing: Strategies for Australian Practices in 2026

Cosmetic Surgery Marketing: AHPRA-Compliant Strategies That Work

Dental Marketing: A Complete Guide for Australian Practices

Fertility & IVF Clinic Marketing: A Sensitive Approach to Patient Acquisition

Mental Health Practice Marketing: A Guide for Psychologists & Counsellors

NDIS Provider Marketing: How to Attract Participants in 2026

Speech Pathology Marketing: A Guide for Australian Practices

Occupational Therapy Marketing: Strategies for 2026

Physiotherapy Marketing: A Guide for Australian Clinics

PBS Practice Marketing: Reaching NDIS Participants in 2026

Google Ads for Allied Health Practices: 2026 Guide

How to Build a Referral Network for Allied Health Practices

Google Ads for Healthcare: 10 Tips to Generate More Patients

AHPRA Advertising Guidelines: What Healthcare Practices Need to Know

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