Case Studies

Google Ads account overview showing 18,100 conversions from 280,000 clicks at €31.31 per conversion for a healthcare practice

Google Ads: 18,100 conversions from 280,000 clicks at just €31.31 per conversion for a healthcare practice, managing €568K in total ad spend.

SEO dashboard showing organic traffic climbing from near zero to 273,770 monthly visitors with 57,773 ranking keywords

SEO: Healthcare client's organic traffic grew from near-zero to 273,770 monthly visitors and 57,773 ranking keywords in under 12 months.

Google Ads performance table showing over 18,360 conversions across multiple campaigns with cost per conversion as low as $10.13

Google Ads: Over 18,360 conversions for a large healthcare business across multiple campaigns, with cost per conversion as low as $10.13 and conversion rates reaching 13.08%.

Google Ads dashboard showing 1,293 conversions, 989 phone calls, and 11.16% conversion rate for a healthcare practice

Google Ads: 1,293 conversions and 989 phone calls for an allied health practice at $62.87 per conversion with an 11.16% conversion rate across 183,765 impressions.

Meta Ads Manager results showing 1,506 form leads at $10.33 per lead from $15,549.87 in ad spend for a healthcare practice

Meta Ads: 1,506 form leads for a peptide therapy clinic at just $10.33 per lead from $15,549.87 in ad spend.

Google Ads results showing $7.73 cost per conversion with 2,516 conversions and 1,324 phone calls in a competitive niche

Google Ads: $7.73 cost per conversion for a healthcare client in a niche where CPCs typically run $60-$120, with 2,516 conversions and 1,324 phone calls.

SEO dashboard showing organic traffic spike from near zero to 34,163 monthly visitors with 15,741 ranking keywords

SEO: Healthcare client's organic traffic grew from near-zero to 34,163 monthly visitors with 15,741 ranking keywords.

Google Ads performance table showing 2,564 conversions and 499 phone calls at $42.95 per conversion with 20.65% conversion rate

Google Ads: 2,564 conversions and 499 phone calls for a health clinic at $42.95 per conversion with a 20.65% conversion rate.

Google Ads table showing 1,717 conversions at $7.46 per conversion with 843 phone calls and 428 form submissions

Google Ads: 1,717 conversions for a healthcare client at $7.46 per conversion, including 843 phone calls and 428 contact form submissions.

Google Search Console graph showing impressions surging from near-zero to over 3,000 per day within 10 weeks

Google Search Console: Healthcare client's impressions surged from near-zero to over 3,000 per day within 10 weeks of engagement.

Google Ads table showing 682 conversions at 32.38% conversion rate and $7.06 cost per conversion with 290 phone calls

Google Ads: 682 conversions for a healthcare practice at $7.06 per conversion with a 32.38% conversion rate, including 290 phone calls and 187 form submissions.

Google Ads results showing 629 conversions and 346 phone calls for a healthcare practice with 10.73% conversion rate

Google Ads: 629 conversions and 346 phone calls for an NDIS provider at $6.23 average CPC, with the top campaign achieving a 10.73% conversion rate.

Meta Ads Manager results showing 438 leads at $13.43 per lead from $5,881.86 in ad spend for a healthcare client

Meta Ads: 438 leads for a medicinal cannabis clinic at $13.43 per lead from $5,881.86 in total ad spend.

Meta Ads Manager table showing 444 website leads at $3.04 per lead reaching 75,668 people

Meta Ads: 444 website leads for a healthcare practice at just $3.04 per lead, reaching 75,668 people with 207,565 impressions.

Google Ads performance data showing 599 conversions, 637 phone calls, and 10.28% conversion rate for a healthcare practice

Google Ads: 599 conversions and 637 phone calls for a behaviour therapy clinic at $49.53 per conversion with a 10.28% conversion rate.

SEMrush chart showing organic keyword rankings growing from near-zero to over 26,000 between 2014 and 2018

SEMrush: Healthcare client's organic keywords grew from near-zero to over 26,000 tracked keywords between 2014 and 2018.

Google Ads performance data showing 562 conversions, 327 phone calls, and 13.05% conversion rate for a healthcare practice

Google Ads: 562 conversions and 327 phone calls for a neuro-rehabilitation clinic at $27.41 per conversion with a 13.05% conversion rate.

Meta Ads Manager results showing 232 form leads at $23.83 per lead from $5,528.00 in ad spend for a healthcare practice

Meta Ads: 232 form leads for a GP clinic at $23.83 per lead across $5,528 in ad spend.

Meta Ads Manager table showing 652 messaging leads across seven ad sets at costs as low as $8.06 per conversation

Meta Ads: 652 messaging leads for a healthcare practice across seven ad sets at costs as low as $8.06 per conversation on $14-$35/day budgets.

Google Ads results showing 371 conversions, 167 phone calls, and 11.73% conversion rate for a healthcare practice

Google Ads: 371 conversions and 167 phone calls for a first aid training provider with an 11.73% conversion rate at $40.57 per conversion and a 7.25% CTR.

Google Search Console graph showing clicks rising from under 50 to over 300 per day within three months

Google Search Console: Healthcare client's clicks grew from under 50/day to over 300/day and impressions from 2K to 18K within three months.

Google Ads performance showing 299 conversions at $24.47 per conversion with 27.48% conversion rate and 148 phone calls

Google Ads: 299 conversions at $24.47 per conversion for a medicinal cannabis clinic with a 27.48% conversion rate and 148 phone calls from just $7,315 in spend.

Meta Ads Manager results showing 125 leads at $14.61 per lead from $1,826.52 in ad spend for a healthcare practice

Meta Ads: 125 leads for an alternative therapy clinic at just $14.61 per lead, spending $1,826 on a $65/day budget.

Google Ads results showing 250 conversions and 149 phone calls across two campaigns for a healthcare practice

Google Ads: 250 conversions and 149 phone calls for a speech pathology practice across two niche campaigns with conversion rates of 5.20% and 8.10%.

Google Ads performance showing 251 conversions, 214 phone calls, and 14.81% conversion rate for a healthcare practice

Google Ads: 251 conversions and 214 phone calls for an occupational therapy practice with a 14.81% conversion rate and a 13.30% CTR.

Google Ads performance table showing 674 conversions, 524 phone calls, and 21.21% conversion rate

Google Ads: 674 conversions and 524 phone calls for a healthcare practice at $27.31 per conversion with a 21.21% conversion rate.

Google Ads performance table showing 244 conversions at HKD 107.44 per conversion for a healthcare practice in Hong Kong

Google Ads: 244 conversions at HKD 107.44 per conversion for an allied health clinic in Hong Kong.

Google Ads performance table showing 213 conversions at $5.55 cost per conversion and 34.86% conversion rate

Google Ads: 213 conversions at just $5.55 per conversion for a healthcare practice with a 34.86% conversion rate on $1,182 in spend.

SEO organic keywords chart showing growth from under 500 to 6,870 ranking keywords between 2020 and 2021

SEO: Healthcare practice's organic keywords grew from under 500 to 6,870 ranking keywords between March 2020 and December 2021.

Google Ads results showing 129 conversions and 28 phone calls with 20.44% conversion rate for a healthcare practice

Google Ads: 129 conversions and 28 phone calls for an alternative therapy clinic with a 20.44% conversion rate at just $36.52 per conversion.

Google Ads results showing 95 conversions and 102 phone calls with 9.07% conversion rate for a healthcare practice

Google Ads: 95 conversions and 102 phone calls for a podiatry practice with a 9.07% conversion rate at $5.22 average CPC.

Google Ads campaign data showing 25 conversions, 18 phone calls, and 15.06% conversion rate for a healthcare practice

Google Ads: 25 conversions and 18 phone calls for a psychology practice at $29.17 per conversion with a 15.06% conversion rate.

Google Ads results showing 11 conversions at $28.49 per conversion with 16.42% conversion rate for a healthcare practice

Google Ads: 11 conversions at $28.49 per conversion for an IV therapy clinic with a 16.42% conversion rate from just $313 in spend.

Google Ads performance table showing 175 conversions at $22.14 cost per conversion and 30.70% conversion rate

Google Ads: 175 conversions at $22.14 per conversion with a 30.70% conversion rate for a healthcare practice across $3,873 in ad spend.

Google Ads table showing $78,328.58 in conversion value and 481 conversions from $8,330.49 in spend

Google Ads: $78,328 in conversion value for a healthcare client and 481 conversions from $8,330 in spend, a 9.4x return with 208 phone calls.

Meta Ads Manager table showing 41.15x ROAS and $229,052.90 in purchase conversion value

Meta Ads: Peak 41.15x return on ad spend for a healthcare client, turning $5,565 in spend into $229,052 in purchase conversion value.

Meta Ads Manager results showing 82.36x purchase return on ad spend with 15,569 post engagements

Meta Ads: 82.36x return on ad spend for a healthcare client with 15,569 post engagements and 27,986 reach.

Meta Ads Manager table showing ROAS values ranging from 4.78x to 29.08x across four campaigns

Meta Ads: ROAS ranging from 4.78x to 29.08x for a healthcare client, generating $130,640 in total conversion value from $12,742 in spend.

Google Ads performance table showing $28,404.25 in conversion value from $304.54 in ad spend, a 93x return

Google Ads: $28,404 in conversion value for a healthcare client from just $304 in ad spend, a 93x return on ad spend.

Meta Ads Manager table showing six campaigns with ROAS values ranging from 4.25x to 12.09x

Meta Ads: Up to 12.09x ROAS across six campaigns for a healthcare client, with the top performer generating $19,571 from just $1,618 in spend.

Meta Ads Manager table showing over $155,000 in total purchase conversion value across five campaigns

Meta Ads: Over $155,000 in purchase conversion value for a healthcare client, with the top campaign delivering $69,046 from just $1,660 in spend.

Google Analytics chart showing sessions growing from 1,200 to over 20,000 per month over approximately 5 years

Google Analytics: Healthcare client's sessions grew from 1,200/month to over 20,000/month, a 1,567% increase over approximately 5 years.

SEO organic traffic chart showing growth from near zero to approximately 14,000 monthly visitors between 2018 and 2021

SEO: Healthcare practice's organic traffic scaled from near-zero to approximately 14,000 monthly visitors over a 3-year campaign.

SEMrush organic traffic chart showing recovery from near-zero to over 3,000 monthly visitors after SEO intervention

SEMrush: Healthcare client's organic traffic recovered from near-zero to over 3,000 monthly visitors after being brought in to fix the problem.

SEO organic traffic graph showing growth from near zero to over 1,800 monthly visitors by December 2021

SEO: Healthcare practice's organic traffic grew from near zero to over 1,800 monthly visitors over 3.5 years with zero paid traffic.

SEO keyword ranking chart showing growth from near zero to over 1,200 ranking keywords by December 2021

SEO: Healthcare client's keyword rankings scaled from near zero to over 1,200 ranking keywords across multiple position tiers.

Shopify Analytics dashboard showing $9,234,394.47 in total sales over 12 months, up 31%

Shopify: $9,234,394 in total sales for a healthcare ecommerce business over the last 12 months, up 31% compared to the previous period.

Google Ads performance table showing conversion values ranging from $51,759 to $903,087 across six campaigns

Google Ads: $903,087 in conversion value for a healthcare ecommerce business from $104,838 in ad spend, with total tracked value exceeding $1.8M.

Google Ads performance table showing $307,563.85 in conversion value from $24,601.49 in spend with 731 conversions

Google Ads: $307,563 in conversion value for a healthcare ecommerce business from $24,601 in spend, a 12.5x ROAS with 731 conversions, excluding in-store revenue.

Shopify analytics dashboard showing $301,322.91 in total sales with a 106% increase and online store up 263%

Shopify: $301,322 in total sales for a healthcare ecommerce business, a 106% year-over-year increase, with online store revenue up 263%.

Shopify gross sales chart showing monthly revenue growing from $350K to over $800K within the same year

Shopify: Healthcare ecommerce business gross sales scaled from $350K/month to over $800K/month, more than doubling revenue within the same year.

Tableau chart showing total sales growing from under $100K to over $800K per month over 3 years

Tableau: Healthcare client's monthly sales grew from under $100K to over $800K per month, an 8x increase over 3 years.

Google Ads table showing $25,791.65 in conversion value from 12,159 clicks with a 5.06% conversion rate

Google Shopping Ads: $25,791 in conversion value for a healthcare ecommerce business from 12,159 clicks at $13.40 per conversion and a 5.06% conversion rate.

Google Ads display campaign table showing 48.29% interaction rate with 46,440 engagements from 96,176 impressions

Google Display Ads: 48.29% interaction rate for a healthcare client with 46,440 engagements from 96,176 impressions at $0.01 per interaction.

Mailchimp: A single email campaign generated 37 orders and $84,097 in e-commerce revenue for a healthcare client.

Mailchimp: One email campaign drove 4 orders totalling $20,698 in revenue for a healthcare client.

Email marketing statistics showing 63.41% open rate across 13,901 recipients

Email marketing: 63.41% open rate across 13,901 recipients for a healthcare client, more than 3x the industry average.

Cold email outreach dashboard showing open rates up to 69% and reply rates up to 18% across 843 emails

Cold email outreach: Open rates up to 69% and reply rates up to 18% for a healthcare client across 843 emails sent, far exceeding industry benchmarks.

Google Lighthouse report showing Performance 96, Accessibility 91, and Best Practices 100

Google Lighthouse: Healthcare client's website scored 96 Performance, 91 Accessibility, and a perfect 100 for Best Practices.

iMessage from a client saying they received 20+ enquiries in a single week and need to hire more therapists

Healthcare practice client feedback: "We got 20+ enquiries this week. We don't have enough therapists", a great problem to have.

Text message from a client reporting their intake manager is drowning in web referrals

Healthcare client feedback: Intake manager reported "drowning in web referrals" as a direct result of the marketing campaign.

Client email reporting lead generation has been off the hook with so many phone enquiries they can't get work done

Healthcare client feedback: "Lead generation has been off the hook, we can't get any work done" from the volume of phone enquiries.

iMessage from a client saying results are blowing it out of the water and exceeding expectations

Healthcare client feedback: "Honestly wasn't expecting a hell of a lot at this stage and this is literally blowing it out of the water."

iMessage from a client celebrating $8,056 in daily sales, cracking the $8K milestone for the first time

Healthcare client feedback: "Just cracked $8K in a single day", hitting $8,056 in daily sales for the first time.

iMessage from a client describing their transformation from struggling to hit $1K to feeling bigger goals are within reach

Healthcare client feedback: Went from struggling to hit $1K in sales to feeling like bigger goals are now within reach.

Slack message from a client saying the agency is literally the only one they've worked with that has their act together

Slack: Healthcare client called the agency "literally the only agency we've worked with that has their shit together."

Slack message from a client saying working with the agency doesn't feel like a typical agency experience

Slack: Healthcare client: "This literally doesn't feel like an agency...you've knocked it out of the park."

iMessage from a client saying their new website is even better than what they imagined and unlike anything in their industry

Healthcare client feedback: "Even better than what I imagined", after a previous freelancer failed to deliver.

Slack message from a client expressing excitement about their new website and thanking the team

Slack: Healthcare client: "I feel like we're finally getting the website that the brand deserves...thank you for putting so much love into this!"

LinkedIn comment from a B2B Ads Specialist praising the marketing strategy as genius

LinkedIn: Industry peer and B2B Ads Specialist calls the marketing approach "bloody cool" and "genius."

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