Dietetics and Nutrition: Google Ads Cost Benchmarks (Australia)
What a click costs in dietetics.
At least 18,360 monthly searches across 6 core dietetics terms, with pricing in AUD . Part of our healthcare Google Ads cost benchmarks, refreshed quarterly.
Every figure on this page is an indicative, auction-based, location-sensitive range, not a quote or a guarantee. Costs move with suburb, season and competition; pull your own catchment before planning a budget.
The numbers
Dietetics keyword pricing, Q3 2026.
Searches/mo (minimum)
18,360+
Core terms only; real demand is largerTop-of-page bid range
$5.31 to $11.49
Weighted average CPC
$6.08
Indicative CPL (derived)
$55 to $85
How to read it
What the dietetics numbers are saying.
Dietetics carries the 9th cheapest weighted click price of the 20 priced niches in this dataset at $8.62 top-of-page. The volume concentrates in "dietitian" at 9,900 searches a month, and the priciest term Google reports is "online dietitian" at $11.49. The weighted average CPC sits below the top-of-page estimate, which is the normal pattern: plan on the ceiling. Accounts often land under it as quality score builds, though auction conditions can push the other way.
The indicative CPL of $55 to $85 is derived, not observed: it applies a typical healthcare click-to-lead conversion rate of 10 to 15 per cent to the weighted click price. A well-built account with a strong offer can land below it; a weak landing page can blow past it. Treat it as a planning anchor and let the account's own data replace it.
Cost per lead calculator
Turn a dietetics click price into a cost per lead.
Prefills the click price from this page's benchmark data.
Volume-weighted across the niche's priced keywords. Edit it if you know your own.
How many clicks it takes to produce one enquiry or booking.
Not every enquiry books. How many leads become one patient?
What a typical patient is worth across their whole relationship with the clinic, using your own numbers.
Indicative cost per lead
$86
Above the Dietetics indicative CPL range of $55 to $85
CPC used
$8.62
Cost per new patient
$172
Patient value multiple
Add value
Clicks per lead
10
At $8.62 a click and 1 in 10 converting, a lead costs about $86. At a 1 in 2 close rate, a new patient costs about $172.
Indicative only. Real CPCs are set by a live auction and move with location, season and competition, and conversion rates depend on the offer, website and account build. This is a planning aid, not a quote or a projection of results.
Dietetics FAQs
Straight answers from the data.
How much does Google Ads cost for a dietetics practice in Australia?
In our Q3 2026 pull, top-of-page bids across the 6 priced dietetics keywords run from $5.31 to $11.49, with a search-volume-weighted average CPC of $6.08. Every price is set by a live auction and moves with location, season and competition, so treat these as indicative ranges rather than a rate card.
What is a good cost per lead for a dietetics practice on Google Ads?
An indicative range of $55 to $85 per lead can be derived from the niche's volume-weighted top-of-page bid of $8.62 at a typical healthcare click-to-lead conversion rate of 10 to 15 per cent. This is a formula-derived planning figure, not an observed benchmark, and a well-built account with a strong offer can land below it.
How much should a dietetics practice spend on Google Ads per month?
Google suggests evaluating Smart Bidding over a window containing at least 30 conversions. If you want that read monthly, at the indicative $55 to $85 cost per lead it means roughly $1,650 to $2,550 a month in ad spend. That is evaluation guidance, not a platform minimum. Under roughly $1,500 a month, consolidate: one campaign and a small number of ad groups so the conversion data pools.
Figures are indicative, auction-based ranges from our Q3 2026 dataset, not quotes or guarantees. Nothing on this page reports any specific practice's results.
Keep exploring
Every niche, one dataset.
Bids move suburb by suburb, and the only pull that matters is your catchment. Talk to a team that runs healthcare Google Ads all day, including for dietetics practices, and we'll look at the real numbers for your area before you spend a dollar.
Book your strategy call