Fertility and IVF: Google Ads Cost Benchmarks (Australia)

What a click costs in fertility and ivf.

At least 26,320 monthly searches across 22 core fertility and ivf terms, with pricing in AUD withheld by Google across the whole niche. Part of our healthcare Google Ads cost benchmarks, refreshed quarterly.

Geography Australia Currency AUD Last updated Q3 2026

Every figure on this page is an indicative, auction-based, location-sensitive range, not a quote or a guarantee. Costs move with suburb, season and competition; pull your own catchment before planning a budget.

The numbers

Fertility and IVF keyword pricing, Q3 2026.

Searches/mo (minimum)

26,320+

Core terms only; real demand is larger

Top-of-page bid

Withheld

Google publishes no pricing for this niche

Weighted average CPC

Withheld

Indicative CPL

Not published

Too few priced terms to derive one honestly

KeywordSearches/moTop-of-page bidAvg CPCComp. index

ivf Searches/mo9,900 † Top-of-pagewithheld Avg CPCwithheld Comp. indexn/a

ivf cost Searches/mo1,600 † Top-of-pagewithheld Avg CPCwithheld Comp. indexn/a

icsi Searches/mo1,600 † Top-of-pagewithheld Avg CPCwithheld Comp. indexn/a

fertility clinic Searches/mo1,300 † Top-of-pagewithheld Avg CPCwithheld Comp. indexn/a

fertility specialist Searches/mo1,300 † Top-of-pagewithheld Avg CPCwithheld Comp. indexn/a

egg freezing Searches/mo1,300 † Top-of-pagewithheld Avg CPCwithheld Comp. indexn/a

ivf process Searches/mo1,300 † Top-of-pagewithheld Avg CPCwithheld Comp. indexn/a

fertility clinic near me Searches/mo1,000 † Top-of-pagewithheld Avg CPCwithheld Comp. indexn/a

male fertility test Searches/mo1,000 † Top-of-pagewithheld Avg CPCwithheld Comp. indexn/a

ivf treatment Searches/mo880 † Top-of-pagewithheld Avg CPCwithheld Comp. indexn/a

sperm test Searches/mo880 † Top-of-pagewithheld Avg CPCwithheld Comp. indexn/a

fertility doctor Searches/mo720 † Top-of-pagewithheld Avg CPCwithheld Comp. indexn/a

ivf clinic Searches/mo480 † Top-of-pagewithheld Avg CPCwithheld Comp. indexn/a

ivf cost australia Searches/mo480 † Top-of-pagewithheld Avg CPCwithheld Comp. indexn/a

fertility testing Searches/mo480 † Top-of-pagewithheld Avg CPCwithheld Comp. indexn/a

egg freezing cost Searches/mo390 † Top-of-pagewithheld Avg CPCwithheld Comp. indexn/a

fertility test for women Searches/mo390 † Top-of-pagewithheld Avg CPCwithheld Comp. indexn/a

iui treatment Searches/mo390 † Top-of-pagewithheld Avg CPCwithheld Comp. indexn/a

ivf success rates Searches/mo390 † Top-of-pagewithheld Avg CPCwithheld Comp. indexn/a

fertility specialist near me Searches/mo260 † Top-of-pagewithheld Avg CPCwithheld Comp. indexn/a

ivf clinic near me Searches/mo170 † Top-of-pagewithheld Avg CPCwithheld Comp. indexn/a

donor egg ivf Searches/mo110 † Top-of-pagewithheld Avg CPCwithheld Comp. indexn/a

† Search volume is a third-party clickstream estimate (Australian database, same quarter) because Google withholds planning data on the term. Those rows carry no bid or CPC figures because none exist to publish, and on terms both sources report, the third-party estimates typically run below Google's averages, so treat every daggered volume as conservative.

How to read it

What the fertility and ivf numbers are saying.

Google publishes no pricing for any commercial fertility and ivf term we tested, a restriction that covers the whole niche. The volumes above are third-party estimates and show a real market: it concentrates in "ivf" at 9,900 searches a month. The auction still runs and ads still serve on these terms; what it costs can only be learned from a live account.

Fertility and IVF FAQs

Straight answers from the data.

How much does Google Ads cost for a fertility clinic in Australia?

Google withholds its ad planning data for every commercial fertility and ivf term we tested, so no keyword-level bid or CPC figures can be published for this niche. The auction still runs and ads still serve; advertisers simply cannot see planning prices, and the only reliable cost figures come from a live account's own data. The search volumes on this page are third-party estimates that show the size of the market.

What is a good cost per lead for a fertility clinic on Google Ads?

We do not publish a cost per lead range for fertility and ivf because Google prices too few of the niche's commercial terms to derive one honestly. As a starting point, divide the click price by your expected click-to-lead conversion rate (a well-built healthcare account typically converts 10 to 15 per cent of clicks into enquiries), then let the account's own data replace the estimate.

Why is there limited Google Ads cost data for fertility and ivf?

Google withholds its ad planning data for many healthcare treatment terms, and most fertility and ivf keywords fall into that category. The auction still runs and ads still serve on these terms; the planning data is simply not published. The only reliable cost figures for this niche come from a live account's own data.

Figures are indicative, auction-based ranges from our Q3 2026 dataset, not quotes or guarantees. Nothing on this page reports any specific practice's results.

Keep exploring

Every niche, one dataset.

Bids move suburb by suburb, and the only pull that matters is your catchment. Talk to a team that runs healthcare Google Ads all day, including for fertility and IVF clinics, and we'll look at the real numbers for your area before you spend a dollar.

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