GP Telehealth: Google Ads Cost Benchmarks (Australia)
What a click costs in GP Telehealth.
At least 121,800 monthly searches across 9 core GP Telehealth terms, with pricing in AUD on the 8 terms Google prices. Part of our healthcare Google Ads cost benchmarks, refreshed quarterly.
These indicative benchmarks vary by auction and location. Costs move with suburb, season and competition. Check estimates for your own catchment before planning a budget.
The numbers
GP Telehealth keyword pricing, Q3 2026.
Searches/mo (minimum)
121,800+
Core terms only; real demand is largerTop-of-page bid range
$10.01 to $19.75
Weighted average CPC
$14.80
Indicative CPL
$60 to $100
† Search volume is a third-party clickstream estimate (Australian database, same quarter) because Google withholds planning data on the term. Those rows carry no bid or CPC figures because none exist to publish, and on terms both sources report, the third-party estimates typically run below Google's averages, so treat every daggered volume as conservative.
How to read it
What the GP Telehealth numbers are saying.
Far more competitive than in-person GP, and almost entirely price-led. Read the volume carefully: "online medical certificate" is a legitimate front door but a different intent to booking a consult. This is one of the hottest auctions in our dataset, with blended average CPCs running above the top-of-page planning figures on the volume terms. You compete nationally against established platforms, so cost per lead sits well above an in-person clinic, and the bottom of the range assumes certificate and script style volume in the mix.
GP Telehealth carries the 3rd most expensive weighted click price of the 20 priced niches in this dataset at $13.14 top-of-page. The volume concentrates in "online medical certificate" at 90,500 searches a month, and the priciest term Google reports is "online doctor appointment" at $19.75. Unusually, the weighted average CPC here runs above the top-of-page estimate, so the blended market price is clearing Google's own planning figure: a sign of unusually strong competition or volatile pricing.
Read the search volume as a minimum rather than a market size. Google publishes pricing for only 8 of the 9 commercial GP Telehealth terms listed; the rest carry third-party volume estimates because Google withholds its planning data, and no keyword set can exhaustively cover every query variation anyway.
Illustrative first-year planning scenario for a new clinic
Cost per lead calculator
Turn the click price for GP Telehealth into a cost per lead.
Prefills the click price using the selected industry benchmark.
Volume-weighted across the niche's priced keywords. Edit it if you know your own.
How many clicks it takes to produce one enquiry or booking.
Not every enquiry books. How many leads become one client?
What a typical client is worth across their whole relationship with your business, using your own numbers.
Indicative cost per lead
$131
Above the GP Telehealth indicative CPL range of $60 to $100
CPC used
$13.14
Cost per new client
$263
Client value multiple
Add value
Clicks per lead
10
At $13.14 a click and 1 in 10 converting, a lead costs about $131. At a 1 in 2 close rate, a new client costs about $263.
Indicative only. Real CPCs are set by a live auction and move with location, season and competition, and conversion rates depend on the offer, website and account build. This is a planning aid, not a quote or a projection of results.
GP Telehealth FAQs
Straight answers from the data.
How much does Google Ads cost for a GP telehealth service in Australia?
In our Q3 2026 analysis, top-of-page bids across the 8 priced GP Telehealth keywords run from $10.01 to $19.75, with a search-volume-weighted average CPC of $14.80. Every price is set by a live auction and moves with location, season and competition, so treat these as indicative ranges rather than a rate card.
What is a good cost per lead for a GP telehealth service on Google Ads?
As an indicative market benchmark, a stabilised, well-built GP Telehealth account typically lands around $60 to $100 per lead. Expect the first month or two to run 2 to 3 times higher while the account learns. Location, offer, brand and account quality can put an individual clinic outside this range in either direction.
How much should a GP telehealth service spend on Google Ads per month?
Google suggests evaluating Smart Bidding over a window containing at least 30 conversions. If you want that read monthly, at the indicative $60 to $100 cost per lead it means roughly $1,800 to $3,000 a month in ad spend. That is evaluation guidance, not a platform minimum. A typical starting budget for a single-site clinic in this niche is $2,500 to $5,000 per month.
Figures are indicative market ranges from our Q3 2026 dataset, rather than client campaign results.
Keep exploring
Every niche, one dataset.
Bids move suburb by suburb, and your budget needs local estimates. Talk to a team that runs healthcare Google Ads all day, including for GP telehealth services, and we'll look at the real numbers for your area before you spend a dollar.
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