Occupational Therapy: Google Ads Cost Benchmarks (Australia)
What a click costs in occupational therapy.
At least 58,690 monthly searches across 12 core occupational therapy terms, with pricing in AUD on the one term Google prices. Part of our healthcare Google Ads cost benchmarks, refreshed quarterly.
Every figure on this page is an indicative, auction-based, location-sensitive range, not a quote or a guarantee. Costs move with suburb, season and competition; pull your own catchment before planning a budget.
The numbers
Occupational Therapy keyword pricing, Q3 2026.
Searches/mo (minimum)
58,690+
Core terms only; real demand is largerTop-of-page bid
$12.76
Weighted average CPC
$12.52
Indicative CPL
Not published
Too few priced terms to derive one honestly† Search volume is a third-party clickstream estimate (Australian database, same quarter) because Google withholds planning data on the term. Those rows carry no bid or CPC figures because none exist to publish, and on terms both sources report, the third-party estimates typically run below Google's averages, so treat every daggered volume as conservative.
How to read it
What the occupational therapy numbers are saying.
Occupational Therapy carries the 17th cheapest weighted click price of the 20 priced niches in this dataset at $12.76 top-of-page. The volume concentrates in "occupational therapist" at 27,100 searches a month, and the priciest term Google reports is "occupational therapist" at $12.76. The weighted average CPC sits below the top-of-page estimate, which is the normal pattern: plan on the ceiling. Accounts often land under it as quality score builds, though auction conditions can push the other way.
Read the search volume as a minimum rather than a market size. Google publishes pricing for only one of the 12 commercial occupational therapy terms listed; the rest carry third-party volume estimates because Google withholds its planning data, and no keyword set can exhaustively cover every query variation anyway.
Cost per lead calculator
Turn a occupational therapy click price into a cost per lead.
Prefills the click price from this page's benchmark data.
Volume-weighted across the niche's priced keywords. Edit it if you know your own.
How many clicks it takes to produce one enquiry or booking.
Not every enquiry books. How many leads become one patient?
What a typical patient is worth across their whole relationship with the clinic, using your own numbers.
Indicative cost per lead
$128
No published CPL range for Occupational Therapy; compare against your own account data
CPC used
$12.76
Cost per new patient
$255
Patient value multiple
Add value
Clicks per lead
10
At $12.76 a click and 1 in 10 converting, a lead costs about $128. At a 1 in 2 close rate, a new patient costs about $255.
Indicative only. Real CPCs are set by a live auction and move with location, season and competition, and conversion rates depend on the offer, website and account build. This is a planning aid, not a quote or a projection of results.
Occupational Therapy FAQs
Straight answers from the data.
How much does Google Ads cost for an occupational therapy practice in Australia?
In our Q3 2026 pull, Google prices only one commercial occupational therapy term, "occupational therapist", at a $12.76 top-of-page bid and $12.52 average CPC. Every price is set by a live auction and moves with location, season and competition, so treat it as an indicative figure rather than a rate card.
What is a good cost per lead for an occupational therapy practice on Google Ads?
We do not publish a cost per lead range for occupational therapy because Google prices too few of the niche's commercial terms to derive one honestly. As a starting point, divide the click price by your expected click-to-lead conversion rate (a well-built healthcare account typically converts 10 to 15 per cent of clicks into enquiries), then let the account's own data replace the estimate.
Why is there limited Google Ads cost data for occupational therapy?
Google withholds its ad planning data for many healthcare treatment terms, and most occupational therapy keywords fall into that category. The auction still runs and ads still serve on these terms; the planning data is simply not published. The only reliable cost figures for this niche come from a live account's own data.
Figures are indicative, auction-based ranges from our Q3 2026 dataset, not quotes or guarantees. Nothing on this page reports any specific practice's results.
Keep exploring
Every niche, one dataset.
Bids move suburb by suburb, and the only pull that matters is your catchment. Talk to a team that runs healthcare Google Ads all day, including for occupational therapy practices, and we'll look at the real numbers for your area before you spend a dollar.
Book your strategy call