Beyond MyAgedCare
Families start on the government portal but quickly become overwhelmed. We position your facility where they search next, with clear messaging that cuts through the confusion.
Aged Care Marketing Australia
Healthcare Marketing for Aged Care Providers
Adult children researching care for their parents are overwhelmed, time-poor, and searching for reassurance. We help aged care providers appear at exactly the right moment, with messaging that builds trust and converts enquiries into admissions.
Trusted by 100+ healthcare practices, including HotDoc, Better Rehab and AHTG
Our Director Has Been Seen On
The Medical Marketing Group Difference
We Understand the Aged Care Decision Journey
From overwhelmed Google search to facility tour booking, we know how families research and what makes them enquire
The 11pm Researcher
We know who is actually making these decisions: adult children searching after work, feeling guilty and time-poor. Our strategies reach them with empathy and answers.
Occupancy Intelligence
Different marketing for filling beds urgently versus building a quality wait list. We tailor campaigns to your actual occupancy needs and growth timeline.
Pricing Transparency Done Right
RADs, DAPs, and daily fees confuse everyone. We help you communicate pricing clearly, building trust that converts hesitant families into confident enquiries.
Star Ratings and Quality
Quality indicators matter to researching families. We help you communicate your strengths and provide context where ratings need explanation.
Residential and Home Care
Different services, different decision journeys. We develop distinct strategies for residential facilities and home care package providers.
Aged Care Expertise
A Decade of Growing Aged Care Providers
Our team has spent years learning what actually drives enquiries in this sector
Understanding the Aged Care Decision Journey
The person searching for aged care at 11pm is rarely the person who needs the care. It is usually an adult child who has just had a difficult conversation with their parent, or received a call from a hospital social worker, or noticed that Mum is no longer coping at home. They are overwhelmed, often feeling guilty, and desperately searching for guidance.
This is not a purchase decision. It is a deeply emotional moment where families need reassurance that they are doing the right thing. Your marketing needs to meet them there, with empathy, clarity, and answers to the questions keeping them awake.
Beyond the MyAgedCare Portal
Most families start their search on MyAgedCare. And most families find it confusing. The government portal is necessary but overwhelming, with eligibility criteria, ACAT assessments, and fee structures that leave people more confused than when they started.
This creates an opportunity. Providers who appear in the searches families make after MyAgedCare, with clear explanations and compassionate messaging, capture enquiries from people who are ready to act but need a human guide through the system.
What We Have Learned From Aged Care Providers
Over years of working with aged care providers, our team has developed deep insight into what actually drives enquiries and admissions. We know that families check Google reviews extensively. We know that virtual tours can significantly increase enquiry conversion. We know that pricing transparency, even when the pricing is complex, builds more trust than hiding fee information.
We understand the difference between marketing a new facility that needs to fill beds quickly and an established home with a wait list to manage. We know how Home Care Package marketing differs from residential care. We have seen what works across regional facilities, metropolitan providers, and multi-site groups.
Our Aged Care Services
Comprehensive Growth Strategies for Aged Care Providers
From search visibility to family nurturing, every service is built on understanding the aged care decision journey
High-Intent Search
Google Ads
Google Ads campaigns informed by first-party data across healthcare accounts. We benchmark, optimise, and outperform at a level most agencies can't seem to match.
Explore Google Ads Social Advertising
Meta Ads
Facebook and Instagram campaigns built to reach your ideal patients. 44,000+ leads generated.
Explore Meta Ads Organic Growth
SEO
Healthcare SEO strategies to rank for high-intent local searches. Done for 100+ medical practices.
Explore SEO Services Digital Experience
Website Design
Conversion-optimised medical websites with seamless booking integrations and AHPRA compliance built in.
Explore Website Design Conversion Science
CRO
Data-driven A/B testing and funnel optimisation to maximise patient booking conversion rates.
Explore CRO Services Campaign Pages
Landing Pages
Purpose-built campaign pages that convert ad clicks into booked appointments. Every element tested and optimised.
Explore Landing PagesAnalytics & Reporting
Custom dashboards and transparent reporting that show exactly where your marketing dollars go.
Content Marketing
AHPRA-compliant medical copywriting that educates patients and builds trust.
Email Marketing
Automated patient nurture sequences to keep patients engaged between appointments.
Social Media
Full-service social media management. AHPRA-compliant content that builds your brand.
Reputation Management
Review generation and response management for healthcare practices.
Marketing Strategy
End-to-end healthcare marketing strategy. We audit, plan, and build a roadmap tailored to your practice goals and budget.
TikTok Ads
Reach younger patient demographics. Authentic video content for cosmetic, dental, and allied health.
ChatGPT Ads
Reach patients researching health topics in AI conversations. Early mover advantage.
AI & Automation
Streamline your practice with automated workflows, CRM integrations, and smart booking systems.
Not sure which services fit your healthcare practice?
Book a Free Strategy CallMedical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6 weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
Results That Matter
Growing Occupancy Through Genuine Connection
Marketing that respects the emotional weight of aged care decisions
Meeting Families Where They Are
Effective aged care marketing is not about aggressive promotion. It is about being present, helpful, and reassuring at moments of genuine need. When a family is trying to understand the difference between an RAD and a DAP, or wondering what respite care actually involves, or trying to find the best dementia care in their area, your content should provide answers.
We develop marketing strategies that position your facility as a trusted guide through a confusing system. Educational content that explains funding options clearly. Website experiences that feel welcoming rather than clinical. Google Ads campaigns that capture families at the exact moment they are searching for care in your area.
From Enquiry to Admission
An enquiry is just the beginning. We help you nurture families through the decision journey, from initial research to facility tour to admission. This means follow-up systems that stay in touch without being pushy. Content that answers the questions families have at each stage. And tracking that shows you which marketing channels are actually driving admissions, not just clicks.
The Occupancy Challenge
Whether you are launching a new wing that needs residents quickly or managing demand for a well-established facility, marketing strategy shifts significantly. We work with providers across this spectrum, developing campaigns that match your actual business needs rather than generic aged care templates.
Common Questions
Aged Care Provider
FAQs
Answers to the questions we hear most from aged care providers considering marketing investment
Most start with MyAgedCare or a Google search. They often feel overwhelmed by options and government processes. Families then search for individual providers, read reviews, and look for facilities that clearly explain what they offer. Strong online presence beyond MyAgedCare captures families actively comparing options.
Yes, significantly. Residential care marketing addresses urgent situations and emotional family decisions. Home care package marketing often targets people wanting to remain independent. We tailor messaging, channels, and urgency based on service type.
Smaller providers often win on warmth, community connection, and personalised care. We help you communicate what makes your facility special, whether that is family ownership, staff continuity, specialised dementia programs, or community integration.
Quality indicators and star ratings increasingly influence family choice. We help you communicate your strengths and address any areas where ratings might not tell the full story.
Transparency builds trust. We help you explain RADs, daily fees, and funding options in clear language that reduces confusion and encourages families to enquire rather than move on to competitors.
Most aged care providers invest $2,500 to $6,000 monthly, varying by facility size, occupancy goals, and geographic competition. Providers filling new facilities or managing low occupancy often invest more during growth periods.
Absolutely. Strong employer branding and online presence helps attract aged care workers in a competitive recruitment market. We can develop recruitment-focused campaigns alongside resident acquisition.
We track enquiries, facility tour bookings, and ultimately admissions. For home care, we measure assessment requests and package commencements. Clear attribution shows which marketing drives actual results.
Still have questions? We're here to help.
Book a free strategy callReady to Grow Your Occupancy?
Let Us Help Families Find Your Facility
We have helped aged care providers across Australia reach families at their moment of need. Whether you are filling a new facility or growing home care packages, we know what works in this sector.
Aged care sector specialists
58% average enquiry increase
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