Built around your profession and specialisation
A parent worried about their child's speech, an adult recovering from ACL surgery and a GP writing a care plan all search differently. We start with your specialisations, the people you treat best and the funding streams you want to grow, then position your practice around them. Clear specialisation beats a list of 30 services, whether you run a solo physio clinic or a multidisciplinary practice with five professions under one roof.
Search and ads that reach people ready to book
Allied health SEO targets the full long tail: profession plus suburb, condition plus location, and funding searches such as "NDIS OT Sydney" or "bulk bill psychologist Perth". We fix technical issues first, then build service and location pages. Google Ads for allied health captures high-intent searches now, with tight negative keyword lists. Meta Ads for allied health introduce your services to parents and families in your local area.
Websites that explain funding and make booking easy
An allied health website should show which conditions you treat, who you see and how NDIS, Medicare, private health and WorkCover apply, without reading like a government brochure. We use photos of your real clinicians, keep the booking link one click away and integrate with Cliniko, Halaxy, Nookal, Power Diary and other practice management systems.
Referrer marketing that compounds
GPs, paediatricians, specialists, support coordinators, plan managers and insurance case managers drive a large share of allied health caseloads, yet most practices under-invest here. We build a referrer section with the clinical information they need, keep your clinicians visible through professional content and directory listings, and run outreach to the referrer groups that matter to your services. For NDIS work, your registration status and the supports you deliver are stated clearly.
Compliance checked, enquiries reported
Every ad, page and post is checked against Ahpra advertising guidelines, plus codes such as Speech Pathology Australia's and Exercise & Sports Science Australia's standards for self-regulated professions. We report enquiries and cost per enquiry by source, service and funding stream, so you can see which campaigns fill your books. Where it suits your practice, ChatGPT Ads for allied health add visibility in AI-powered search.
DVA fee briefings for allied health practices
For practices providing DVA-funded care, our DVA allied health fees briefing explains the funding changes to consider alongside service capacity and referral planning. Our update on the withdrawn DVA allied health cap covers the later policy change. Check the schedule for your profession before updating patient information.
