Healthcare Policy Compliance
All campaigns designed and managed to comply with Google's healthcare advertising policies and professional standards.
Google Ads for Counselling Practices
Be There When People Search for Support
When someone searches for a counsellor, they've made the decision to seek help. They're ready. Google Ads puts your practice at the top of these important searches, connecting you with people at a moment that matters.
44,000+ leads generated for clients for healthcare clients
Compliant ad copy as standard
Track actual appointments, not just clicks
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
Why Work With Us
We Understand Counselling Marketing
Mental health marketing requires sensitivity and expertise. We know how to reach people seeking support in a respectful manner, communicate your approach effectively, and build campaigns that connect you with clients who genuinely need your help.
Sensitive Messaging
Ad copy that reaches people seeking support in a respectful, professional manner appropriate for counselling services.
Service-Specific Targeting
Separate campaigns for different counselling services, from relationship therapy to grief support.
Measurable ROI
Comprehensive tracking of enquiries and appointments while maintaining client privacy.
Local Market Focus
Geo-targeted campaigns that capture clients in your service area effectively.
Continuous Optimisation
Ongoing bid management, keyword refinement, and ad testing to improve performance over time.
Advanced Conversion Tracking
Integration with practice management systems like Halaxy, Cliniko, and Splose. Track actual patient bookings, not just form fills.
Daily Optimisation, Not Set and Forget
We're in your account daily, not monthly. Proactive scripts monitor performance around the clock. Problems get caught before they cost you money.
A Decade of Healthcare Data
A decade of allied health ad spend means your campaigns start with proven benchmarks, not guesswork. You skip the expensive learning curve.
Our Process
From Strategy to Booked Sessions
A structured approach refined across hundreds of healthcare campaigns, designed to generate quality enquiries while respecting the sensitive nature of counselling services.
1
Audit & Strategy
Deep analysis using benchmark data from $12M+ managed healthcare ad spend to build your winning strategy.
2
Creative & Copy
Custom ad creative and compliant copy written by healthcare marketing specialists.
3
Landing Pages
Conversion-optimised pages with warm design, professional copy, and our proprietary tracking systems.
4
Advanced Tracking
Our tools push accurate conversion data back to Google, advanced UTM tracking, and real lead attribution.
5
Launch & Manage
Full campaign management with optimisation based on actual client appointments, not vanity metrics.
Deep Dive
How Google Ads Works for Counselling Practices
Understanding how people search for counselling and building campaigns that connect them with your practice.
The Search for Counselling Support
When someone searches for a counsellor, they've reached a decision point. They've acknowledged they need support and are ready to take action. This search represents an important moment in their journey, and your practice needs to be visible exactly then.
Google Ads ensures you appear at the top of these searches. Unlike social media where you're interrupting someone's feed, search advertising meets people where they are: actively seeking help and ready to book.
Understanding Search Patterns
Our experience across counselling campaigns reveals how people search. Many search by issue: "relationship counselling" or "grief counsellor." Others search by approach or demographic: "Christian counsellor" or "LGBTQ+ friendly therapist." Location searches like "counsellor near me" are common.
Each search type requires different messaging. Someone seeking grief support needs different reassurance than someone looking for couples counselling. We build campaigns that speak directly to each client's situation and needs.
The Low-Cost and Private Pay Balance
Many counselling practices offer both low-cost or bulk-billed sessions and private-pay options. These attract different clients searching in different ways. We structure campaigns to capture both segments effectively, ensuring you reach people regardless of their funding situation.
Standing Out in a Growing Market
The counselling market has grown significantly, particularly since the pandemic. This means more people seeking support but also more practitioners competing for attention. We develop strategies that differentiate your practice, highlighting your unique approach, specialisations, and what makes your counselling different.
Compliance and Professional Standards
Counselling advertising must maintain professional standards. Claims must be appropriate, messaging must be respectful of people's vulnerability, and ethical guidelines must be followed. We build these considerations into every campaign, protecting your reputation while generating enquiries.
Tracking That Respects Privacy
Mental health marketing requires careful attention to privacy. We implement tracking that measures campaign effectiveness without compromising client confidentiality. You'll know which campaigns drive enquiries without exposing sensitive information about who's seeking help.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6Â weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
What's Included
Complete Campaign
Full-service Google Ads management built specifically for counselling practices, with the compliance knowledge and tracking infrastructure that makes the difference.
Healthcare Ad Policy Compliance
All campaigns designed to meet Google's healthcare advertising requirements.
Service-Specific Campaigns
Targeted campaigns for relationship counselling, grief support, anxiety, and other specialisations.
Local Service Ads
Google Local Service Ads management putting your practice in prominent positions.
Call Tracking
Phone call tracking to capture and attribute calls generated by your Google Ads campaigns.
Landing Page Optimisation
Conversion-optimised landing pages designed specifically for counselling advertising.
Remarketing Campaigns
Strategic remarketing to re-engage website visitors who didn't convert initially.
Competitor Monitoring
Ongoing monitoring of competitor advertising to maintain competitive positioning.
Monthly Reporting
Comprehensive reports on campaign performance, client acquisition, and ROI.
FAQ
Your Questions
Answered
Common questions about Google Ads for counselling practices, based on conversations with counsellors like you.
Most counselling practices we work with invest between $2,000 and $6,000 monthly. We can start with a test budget to establish baseline metrics before scaling investment.
Healthcare Google Ads typically delivers strong ROI, with many counselling practices seeing cost per client between $30 and $80 depending on services and market competition.
Google Ads delivers results immediately. You can see enquiries within days of launch. However, campaigns typically require 4-8 weeks of optimisation to reach peak performance.
Yes, we create service-specific campaigns for relationship counselling, grief support, anxiety, depression, and other specialisations.
We typically recommend a minimum 3-month commitment to allow sufficient time for campaign optimisation. After this, we offer month-to-month management.
We manage the Google healthcare advertiser verification process on your behalf, including gathering required documentation and submitting applications.
We build professional standards into our process. All ad copy is reviewed to ensure it's appropriate, respectful, and compliant with policies.
Healthcare ads face higher scrutiny. We proactively design compliant campaigns to minimise disapprovals and respond quickly to resolve any issues.
We implement tracking that measures campaign effectiveness without compromising client confidentiality. You'll know what works without exposing sensitive information.
Absolutely. Google Ads complements SEO, social media, and referral sources. Most successful practices use multiple channels together.
We analyse competitor positioning and develop strategies that differentiate your practice while competing effectively for valuable keywords.
Monthly reports include keyword performance, conversion data, cost per client, and strategic recommendations for ongoing optimisation.
We integrate with major healthcare systems including Halaxy, Cliniko, and Splose, plus leading CRMs. This lets us track actual patient bookings, not just enquiries, so we optimise for real results.
We connect directly to your booking system where possible, tracking which ad clicks become real appointments. For phone enquiries, we use AI-powered call tracking that transcribes and analyses every call.
We offer free account audits that often reveal wasted spend, even in accounts run by reputable agencies. Healthcare advertising has nuances generalists miss. A second opinion costs nothing.
Yes. We implement call tracking with AI transcription and analysis. You'll see which campaigns drive calls, plus insights on call quality and how your team handles enquiries.
Still have questions? We're here to help.
Book a free strategy call