Sensitive Messaging
Creative approaches that reach people considering support in a respectful, professional manner.
Meta Ads for Counsellors
Reach People Before They're Ready to Search
Many people consider seeking counselling for months before taking action. Meta advertising helps you reach them during this consideration phase, normalising the decision to seek support and introducing your practice as a welcoming option.
100+ healthcare clients across Australia
Proprietary tracking that solves iOS attribution
Professional, sensitive creative production
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
Why Work With Us
Sensitive Marketing Done Professionally
Mental health advertising requires care and expertise. We know how to reach people who may benefit from support without being intrusive. Our messaging normalises seeking help while respecting the personal nature of the decision.
Thoughtful Targeting
Audience targeting that respects privacy while reaching people who may benefit from your services.
Normalising Support
Messaging that normalises seeking help and reduces barriers to reaching out for the first time.
Lead Generation
Optimised campaigns using Meta's native lead forms for efficient enquiry capture.
Professional Standards
All creative reviewed against professional standards to protect your reputation.
Cost Efficiency
Build awareness and generate enquiries at competitive costs compared to traditional advertising.
Our Process
From Awareness to First Session
A systematic approach that builds visibility for your practice, normalises seeking support, and guides people toward taking that important first step.
1
Audience Strategy
We build thoughtful audiences using insights from 100+ profitable healthcare campaigns while respecting privacy.
2
Creative Production
Sensitive ad creative designed specifically for your practice. No stock templates or inappropriate messaging.
3
Professional Copy
Healthcare copywriting that normalises seeking support while meeting professional standards.
4
Tracking & Attribution
Our proprietary tools measure effectiveness without compromising client confidentiality.
5
Launch & Manage
Full campaign management with decisions driven by real enquiry data, not inflated platform metrics.
Deep Dive
How Meta Advertising Works for Counselling Practices
The unique considerations of social advertising for counsellors.
Reaching People During Consideration
Most people who would benefit from counselling don't start by searching for a counsellor. They may be going through relationship difficulties, processing grief, dealing with life transitions, or managing ongoing stress. They're scrolling through social media, not yet ready to take action but thinking about seeking support.
Meta advertising allows you to be present during this consideration phase. By reaching people with interests in personal development, wellbeing, and relationship health, you can normalise the decision to seek professional support and position your practice as a welcoming option.
Creative That Builds Trust
Counselling advertising requires care. Imagery must be inviting without being clinical. Copy must be welcoming without making promises. The overall tone must encourage help-seeking while respecting that it's a personal decision.
We've developed creative approaches that achieve this balance. Educational content about common challenges. Practitioner introductions that humanise your team. Messages that acknowledge struggles while offering hope. Every piece of creative is designed to build trust and reduce barriers to reaching out.
Professional Standards in Social Advertising
Counselling advertising must maintain professional standards. Claims must be appropriate, messaging must be respectful, and ethical guidelines must be followed. Many agencies don't understand these requirements.
We build professional standards into every piece of creative. Our team understands what's appropriate for mental health advertising, and every ad is reviewed before launch. You get campaigns that perform while maintaining your professional reputation.
Thoughtful Targeting
Meta's targeting capabilities must be used thoughtfully in mental health marketing. We focus on general wellbeing interests rather than targeting based on mental health conditions. This approach respects privacy while still reaching people who may benefit from your services.
Tracking That Protects Confidentiality
We've invested in tracking infrastructure that measures campaign effectiveness without compromising client confidentiality. You'll know which ads drive enquiries without exposing sensitive information about who's seeking help.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6 weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
What's Included
Complete Social Campaign
Everything from audience research and sensitive creative production to campaign management and performance reporting, built specifically for counselling practices.
Audience Targeting
Thoughtful targeting that reaches people who may benefit while respecting privacy.
Sensitive Creative
Ad creative designed with the care mental health marketing requires.
Lead Generation
Optimised campaigns with native lead forms that capture enquiries.
Retargeting
Strategic remarketing with appropriate frequency and messaging.
Policy Compliance
Navigate Meta's advertising policies and professional standards with expertise.
A/B Testing
Test creative, audiences, and messaging to find what resonates.
Conversion Tracking
Track enquiries with proper attribution while maintaining confidentiality.
Monthly Reporting
Comprehensive performance and ROI reports with actionable insights.
FAQ
Common Questions About
Meta Ads
What counselling practice owners typically ask about Facebook and Instagram advertising.
Google Ads reaches people actively searching for help. Meta Ads builds awareness among people considering support but not yet ready to search. Most successful practices use both.
Effective campaigns typically require $1,500 to $5,000 monthly for meaningful results. Investment scales with your growth goals and geographic reach.
Our creative team specialises in healthcare marketing. Every piece of creative is reviewed for tone, sensitivity, and professional standards before launch.
We implement tracking that measures campaign effectiveness without exposing who's seeking counselling. You know what works without compromising confidentiality.
Engagement begins within days. Campaigns typically reach optimal performance after 4-6 weeks of learning and optimisation.
We focus on general wellbeing interests rather than mental health conditions, respecting privacy while reaching people who may benefit from your services.
Yes, we can create campaigns for relationship counselling, grief support, and other specialisations with appropriate, sensitive messaging.
Monthly reports covering reach, engagement, enquiries, cost per acquisition, and strategic recommendations for ongoing improvement.
Still have questions? We're here to help.
Book a free strategy call