Medicare CDM Specialists
We help potential clients understand they can access rebated dietitian services through their GP. Many Australians with chronic conditions qualify but simply don't know.
Dietitian Marketing Australia
Healthcare Marketing for Dietitian Practices
Our team has spent a decade helping Accredited Practising Dietitians build thriving practices. From gut health specialists to sports nutrition experts, we know how to reach clients who value evidence-based care over Instagram wellness trends.
Dietitian Google Ads
Reach clients searching for qualified, evidence-based nutrition support
Dietitian SEO
Cut through online wellness noise with condition-specific rankings
Dietitian Practice Websites
Professional websites that showcase APD credentials and expertise
Dietitian Social Media Ads
Build authority on Instagram and Facebook with credible campaigns
Trusted by 100+ healthcare practices, including HotDoc, Better Rehab and AHTG
Our Director Has Been Seen On
Why Dietitians Choose Us
We Know What Sets APDs Apart
University training, Medicare eligibility, and evidence-based practice matter. We help you communicate that difference without needing to attack competitors.
Specialisation That Converts
Gut health and IBS, sports nutrition, diabetes management, eating disorders, paediatric feeding. We build campaigns around your actual expertise.
Evidence Over Influence
Your qualifications and training are your competitive advantage. We position APDs as trusted health professionals, not just another voice in the nutrition noise.
GP Referral Relationships
Strategies designed to build referral relationships with local GPs managing diabetes, cardiovascular disease, and other conditions requiring nutrition intervention.
Telehealth Reach
Telehealth has removed geographic limits. We help you compete nationally through specialisation and authority positioning.
Compliant Campaigns
Marketing aligned with Dietitians Australia guidelines. Evidence-based claims appropriately referenced. We understand the professional standards that matter.
The Dietitian Difference
Cutting Through the Nutrition Noise
In a world of wellness influencers and unqualified nutrition advice, APDs need to stand out for the right reasons.
The Challenge Every APD Faces
You've completed university training. You maintain accreditation. You stay current with nutrition science. But when a potential client searches for help with their gut health or diabetes management, they're confronted with wellness coaches, social media nutritionists, and influencers hawking supplements.
The difference between an Accredited Practising Dietitian and someone who completed a weekend certificate isn't always obvious to the public. And that's a marketing problem as much as a professional one.
We Don't Attack Competitors
Our approach isn't about pointing fingers at unqualified nutrition advice. It's about clearly communicating what APD qualification actually means: university training, ongoing education requirements, Medicare recognition, and evidence-based practice. When potential clients understand the difference, they choose appropriately qualified care.
Specialisation is Your Competitive Edge
The nutrition field is broad. Too broad for generic positioning. Whether you specialise in gut health and IBS, sports nutrition for athletes, diabetes management, eating disorder recovery, or paediatric feeding, your specific expertise is what attracts ideal clients.
Our team has seen dietitians struggle with broad positioning like "nutrition for everyone." Our team has seen others thrive by clearly communicating their niche. A dietitian known for FODMAP expertise attracts different clients through different channels than one specialising in athlete performance nutrition.
The Medicare Opportunity Most Practices Miss
Here's something we've learned from working with dietitian practices across Australia: many Australians don't know dietitian services can be Medicare-rebated through GP referral under Chronic Disease Management plans. Clients with diabetes, cardiovascular disease, and other chronic conditions may qualify for five sessions annually.
Increasing awareness of this pathway consistently drives client volume. Patients try dietitian services with Medicare support, then often continue privately for ongoing nutrition coaching. It's an entry point that leads to long-term relationships.
Our Services
Everything Your Practice Needs to Grow
From reaching new clients to building referral relationships, we provide the complete toolkit for dietitian practice growth.
High-Intent Search
Google Ads
Google Ads campaigns informed by first-party data across healthcare accounts. We benchmark, optimise, and outperform at a level most agencies can't seem to match.
Explore Google Ads Social Advertising
Meta Ads
Facebook and Instagram campaigns built to reach your ideal patients. 44,000+ leads generated.
Explore Meta Ads Organic Growth
SEO
Healthcare SEO strategies to rank for high-intent local searches. Done for 100+ medical practices.
Explore SEO Services Digital Experience
Website Design
Conversion-optimised medical websites with seamless booking integrations and AHPRA compliance built in.
Explore Website Design Conversion Science
CRO
Data-driven A/B testing and funnel optimisation to maximise patient booking conversion rates.
Explore CRO Services Campaign Pages
Landing Pages
Purpose-built campaign pages that convert ad clicks into booked appointments. Every element tested and optimised.
Explore Landing PagesAnalytics & Reporting
Custom dashboards and transparent reporting that show exactly where your marketing dollars go.
Content Marketing
AHPRA-compliant medical copywriting that educates patients and builds trust.
Email Marketing
Automated patient nurture sequences to keep patients engaged between appointments.
Social Media
Full-service social media management. AHPRA-compliant content that builds your brand.
Reputation Management
Review generation and response management for healthcare practices.
Marketing Strategy
End-to-end healthcare marketing strategy. We audit, plan, and build a roadmap tailored to your practice goals and budget.
TikTok Ads
Reach younger patient demographics. Authentic video content for cosmetic, dental, and allied health.
ChatGPT Ads
Reach patients researching health topics in AI conversations. Early mover advantage.
AI & Automation
Streamline your practice with automated workflows, CRM integrations, and smart booking systems.
Not sure which services fit your healthcare practice?
Book a Free Strategy CallMedical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6 weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
Beyond Your Local Area
Telehealth Has Changed Everything
Geographic limitations have largely disappeared. But so has local competitive advantage.
The New Competitive Landscape
Telehealth has transformed dietetics. A dietitian in regional Queensland can now serve clients across Australia. Geographic limitations that once protected local practices have largely disappeared.
This creates both opportunity and challenge. You can reach clients anywhere, but you're also competing with dietitians everywhere. Local SEO matters less when clients can access anyone. Specialisation and authority positioning matter more than ever.
What Actually Works for Telehealth Positioning
Our team has helped dietitians successfully expand their reach through telehealth. The patterns are clear: specialisation trumps generalist positioning. A gut health specialist in Perth can build a national caseload. A generalist dietitian in the same city struggles to stand out.
Your telehealth marketing needs to answer one question convincingly: why should a client anywhere in Australia choose you specifically? That answer is almost always about expertise, approach, and the specific outcomes you help clients achieve.
Building Authority That Travels
Content marketing works particularly well for telehealth practices. When clients can choose anyone, they choose practitioners who've demonstrated expertise. Blog posts, educational resources, and social media content that showcases your knowledge builds the authority that converts.
We help dietitians build content strategies that establish them as the expert in their niche. Not through flashy wellness influencer tactics, but through genuine expertise that potential clients recognise and trust.
Common Questions
Dietitian Marketing Questions
Answered
What we've learned from helping dietitian practices grow across Australia.
Successful dietitians use a mix of GP referrals, online presence, and content marketing. Many clients now search online for dietitians, making SEO and social media presence increasingly important. Medicare CDM provides an accessible entry point.
Emphasise APD qualifications, university training, evidence-based practice, and Medicare eligibility. Clear professional positioning helps clients understand the difference without directly attacking competitors.
Yes, particularly Instagram. Evidence-based nutrition content performs well. Building a following establishes authority in your specialty area and attracts clients who value professional expertise.
Clear messaging about accessing Medicare-rebated dietitian services through GP referral. Many clients with chronic conditions qualify but don't know. Increasing awareness drives volume through this pathway.
Clear specialisation attracts better-fit clients. Gut health and IBS, sports nutrition, diabetes management, eating disorders, weight management, paediatric feeding. Specific positioning is more effective than generic dietitian marketing.
Telehealth expands your potential reach significantly. We can target clients across broader geographic areas, positioning telehealth as convenient and effective. Specialisation helps you stand out in a wider market.
Most growing dietitian practices invest $1,500 to $3,500 monthly. Social media can be built organically, while SEO and paid advertising require consistent investment. Scales with growth goals and capacity.
Yes. Ongoing meal planning, nutrition coaching, and subscription services expand revenue beyond consultations. We can develop strategies to build these recurring revenue streams.
Still have questions? We're here to help.
Book a free strategy callReady to Grow Your Practice?
Let's Talk About Your Dietitian Practice
Our team has helped APDs build thriving practices across Australia. We understand Medicare CDM, NDIS funding, telehealth positioning, and what makes dietitians stand out from unqualified nutrition advice.
Average $32 cost per enquiry
100% healthcare focus
Get in touch
We'll get back to you within 24 hours
By submitting, you agree to our Privacy Policy