Healthcare Policy Compliance
All campaigns designed and managed to comply with Google's healthcare advertising policies and AHPRA guidelines specific to dietitians.
Google Ads for Dietitians Practices
Reach Patients When They're Ready to Book
When someone searches for a dietitian, they're not browsing. They're ready to act. We help you appear at the top of those searches with campaigns built on a decade of healthcare advertising experience.
44,000+ leads generated for clients for healthcare clients
AHPRA-compliant ad copy as standard
Real conversion tracking, not vanity metrics
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
Why Work With Us
We Know Dietetics Because It's All We Do
Other agencies spend your first months learning what we've known for years. We understand the difference between marketing gut health consultations versus sports nutrition, NDIS-funded clients versus private pay, and telehealth versus clinic-based services.
High-Intent Patient Capture
Target patients actively searching for dietitian services at the exact moment they're looking for care.
Local Market Dominance
Capture patients in your specific service area with geo-targeted campaigns optimised for dietetics practices.
Measurable ROI
Comprehensive tracking of calls, form submissions, and bookings to measure true cost per patient acquisition.
Keyword Expertise
Deep understanding of how patients search for dietitian services, targeting high-value keywords that convert.
Continuous Optimisation
Ongoing bid management, keyword refinement, and ad testing to improve performance over time.
Advanced Conversion Tracking
Integration with practice management systems like Halaxy, Cliniko, and Splose. Track actual patient bookings, not just form fills.
Daily Optimisation, Not Set and Forget
We're in your account daily, not monthly. Proactive scripts monitor performance around the clock. Problems get caught before they cost you money.
A Decade of Healthcare Data
A decade of allied health ad spend means your campaigns start with proven benchmarks, not guesswork. You skip the expensive learning curve.
Our Process
From Strategy to Bookings in Weeks
A structured approach refined across hundreds of healthcare campaigns, designed to get you results quickly while building sustainable long-term growth.
1
Audit & Strategy
Deep analysis using benchmark data from $12M+ managed healthcare ad spend to build your winning strategy.
2
Creative & Copy
Custom ad creative and AHPRA-compliant copy written by healthcare marketing specialists.
3
Landing Pages
Conversion-optimised pages with stunning design, professional copy, and our proprietary tracking systems.
4
Advanced Tracking
Our tools push accurate conversion data back to Google, advanced UTM tracking, and real lead attribution.
5
Launch & Manage
Full campaign management with optimisation based on actual patient bookings, not vanity metrics.
Deep Dive
Why Search Advertising Works for Dietitian Practices
Understanding the patient journey and how to capture high-intent searches that convert to bookings.
The Patient Search Journey in Dietetics
When someone types "dietitian near me" or "gut health dietitian Sydney" into Google, they're not casually browsing. They've often been researching for weeks, perhaps months. They've read articles about their condition, possibly tried self-management, and have now decided they need professional help. This is the moment your practice needs to be visible.
Google Ads places your practice at the top of these high-intent searches. Unlike social media advertising where you're interrupting someone's feed, search advertising meets patients exactly where they are in their decision journey: ready to book.
Understanding How Patients Search for Dietitians
Our experience across hundreds of dietetics campaigns has revealed clear patterns in how patients search. The most valuable searches fall into several categories: condition-specific searches like "IBS dietitian" or "diabetes nutritionist," location-based searches such as "dietitian Brisbane northside," and service-specific searches including "sports nutrition consultation" or "eating disorder dietitian."
Each search type requires different campaign structures, ad copy approaches, and landing page strategies. A patient searching for help with an eating disorder has vastly different needs and concerns than someone seeking sports performance nutrition. We build campaigns that speak directly to each patient type.
The Compliance Factor in Dietetics Advertising
Healthcare advertising on Google requires careful navigation of platform policies. Dietitians registered with AHPRA must ensure all advertising complies with the National Law. This means no testimonials implying specific outcomes, careful language around health claims, and appropriate qualification disclosure.
We've developed compliance review processes refined across years of healthcare advertising. Every ad, every landing page, every extension is reviewed against current regulations before launch. This protects your registration while ensuring your campaigns actually run without disapprovals.
Building Campaigns That Convert
Effective Google Ads for dietitians requires more than keyword targeting. It requires understanding the patient mindset at each search moment. Someone searching "do I need a dietitian" needs different messaging than someone searching "dietitian appointment this week."
We structure campaigns around patient intent, creating specific ad groups for awareness searches, consideration searches, and ready-to-book searches. This allows us to serve the right message at the right moment, dramatically improving conversion rates.
Tracking That Tells the True Story
Many agencies report on clicks and impressions. We report on actual patient bookings. Our tracking infrastructure connects your Google Ads campaigns directly to your appointment data, showing you exactly which keywords, ads, and landing pages are driving real patients through your door.
This level of tracking transforms how you invest in advertising. Instead of guessing which campaigns work, you know exactly where your marketing dollars generate returns.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6Â weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
What's Included
Everything You Need to
Full-service Google Ads management built specifically for dietitian practices, with the compliance knowledge and tracking infrastructure that makes the difference.
Healthcare Ad Policy Compliance
All campaigns designed to meet Google's healthcare advertising requirements and AHPRA guidelines.
Service-Specific Campaigns
Targeted campaigns for each dietetics service you offer, capturing patients seeking specific treatments.
Local Service Ads
Google Local Service Ads management putting your practice in prominent 'Google Guaranteed' positions.
Call Tracking
Phone call tracking to capture and attribute calls generated by your Google Ads campaigns.
Landing Page Optimisation
Conversion-optimised landing pages designed specifically for dietetics advertising campaigns.
Remarketing Campaigns
Strategic remarketing to re-engage website visitors who didn't convert initially.
Competitor Monitoring
Ongoing monitoring of competitor advertising to maintain competitive positioning.
Monthly Reporting
Comprehensive reports on campaign performance, patient acquisition, and ROI.
FAQ
Your Questions
Answered
Common questions about Google Ads for dietitian practices, based on conversations with practice owners like you.
Most dietitian practices we work with invest between $2,000 and $6,000 monthly. We can start with a test budget to establish baseline metrics before scaling investment.
Healthcare Google Ads typically delivers strong ROI, with many dietetics practices seeing cost per patient acquisition between $30 and $80 depending on services and market competition.
Google Ads delivers results immediately. You can see enquiries within days of launch. However, campaigns typically require 4-8 weeks of optimisation to reach peak performance.
Most dietetics services can be advertised with appropriate certification and compliant ad copy. We guide you through applicable policies for your specific services.
We typically recommend a minimum 3-month commitment to allow sufficient time for campaign optimisation. After this, we offer month-to-month management.
We manage the Google healthcare advertiser verification process on your behalf, including gathering required documentation and submitting applications.
Absolutely. Google Ads and SEO complement each other effectively. Ads provide immediate visibility while SEO builds long-term organic presence.
Healthcare ads face higher scrutiny. We proactively design campaigns to minimise disapprovals and respond quickly to any issues, submitting appeals or adjusting ads promptly.
We implement comprehensive tracking for phone calls, form submissions, and online bookings, providing clear visibility into cost per patient acquisition.
Yes, we create service-specific campaigns targeting the particular treatments and services you want to promote.
We analyse competitor positioning and develop strategies that differentiate your practice while competing effectively for valuable keywords.
Monthly reports include keyword performance, conversion data, cost per acquisition, and strategic recommendations for ongoing optimisation.
We integrate with major healthcare systems including Halaxy, Cliniko, and Splose, plus leading CRMs. This lets us track actual patient bookings, not just enquiries, so we optimise for real results.
We connect directly to your booking system where possible, tracking which ad clicks become real appointments. For phone enquiries, we use AI-powered call tracking that transcribes and analyses every call.
We offer free account audits that often reveal wasted spend, even in accounts run by reputable agencies. Healthcare advertising has nuances generalists miss. A second opinion costs nothing.
Yes. We implement call tracking with AI transcription and analysis. You'll see which campaigns drive calls, plus insights on call quality and how your team handles enquiries.
Still have questions? We're here to help.
Book a free strategy call