Industries

Meta Ads for Dietitians

Patient-Generating Facebook Ads for Dietitian Practices

Reach people who need a dietitian before they start searching: parents worried about fussy eaters, athletes chasing performance nutrition and adults researching gut health.

100+

Healthcare Clients

44,581

Tracked enquiries generated in 2025

100%

Healthcare Focus

Trusted by 100 + Australian and global businesses in healthcare

MiXray Cannon HillOptiplex Children'sBabybubBetter RehabHotDocXR Health

As featured in

Medscape
Forbes
HubSpot
Search Engine Land
News.com.au
American Express

Why Work With Us

Why We're Specific About Dietitian Facebook Ads

Our team has spent years learning what makes healthcare audiences engage on social media. The imagery that builds trust, the copy that prompts action, and the targeting that reaches people researching the help you offer.

  • We Lead With Your APD Credential

    Accredited Practising Dietitian status is the single biggest trust signal you have, and it is what separates you from unregulated advice in the feed. We build creative that puts your APD qualification, Medicare provider status, and referral pathways front and centre so prospects understand they are reaching a degree-qualified clinician.

  • Built Around Medicare and Referral Funding

    Much of dietetics demand is funded, not paid out of pocket. We build messaging about GP chronic condition management plans, GP referrals, DVA and NDIS pathways, and Meta's delivery puts it in front of people researching those options, lowering the perceived cost barrier that stops enquiries on social.

  • Condition-Specific Campaign Structures

    A renal dietitian, a paediatric feeding specialist and a diabetes educator serve very different audiences. We segment your campaigns by clinical area rather than running one generic nutrition ad, so each service has messaging matched to the concern it addresses.

  • Compliance That Respects Your Scope

    Dietetics is a self-regulated profession under Dietitians Australia, and the language you can use about treating medical conditions differs from general wellness marketing. We keep claims within professional and Meta health policy boundaries so your account stays active and your reputation stays intact.

  • Referrer Awareness as a Channel

    A meaningful share of dietetics work arrives through GPs, specialists and allied health colleagues. We can run parallel awareness campaigns that keep your clinic visible to local referrers, not just patients, building the professional reputation that drives steady referral volume.

  • Attribution Tied to Booked Consults

    We compare campaign data with your own booking records, within consent choices and platform rules, and keep health details out of advertising platforms.

Our Process

From Brief to Results, Our Dietitian Facebook Ads Method

A systematic approach to social advertising that builds awareness, generates interest, and converts attention into booked consultations.

  1. 01

    Map Your Clinical Scope and Funding

    We start by documenting your service areas (paediatric feeding, gut health, diabetes, renal, oncology, eating concerns and more) and your funding pathways including Medicare CDM plans, DVA, private health and NDIS, so campaigns target what you actually treat and how patients pay.

  2. 02

    Segment Campaigns by Service

    We build a separate campaign for each clinical area, using location, life-stage and interest signals plus lookalikes of people who have booked.

  3. 03

    Produce Creative That Earns Clinical Trust

    We develop scroll-stopping video and static creative that communicates your APD credential, your evidence-based approach and the practical first step, written to motivate enquiry without making prohibited outcome or weight-loss claims.

  4. 04

    Build a Consideration-to-Consult Journey

    We test educational creative explaining appointments, fees and funding questions. People can then enquire through a simple contact route, with clinical information kept within your practice systems.

  5. 05

    Measure, Optimise and Report on Real Bookings

    We compare campaign data with your own booking records, within consent choices and platform rules, and keep health details out of advertising platforms.

Deep Dive

Dietitian Facebook Ads: How We Approach Your Marketing

Understanding the unique opportunity of social advertising for nutrition professionals.

Medical Marketing Results

Healthcare Marketing Case Studies

A woman in blue activewear standing tall against a vivid blue sky
Medical Weight Loss

$1M ARR in 7 weeks

“We went from launch to $1M ARR in seven weeks.”

Founder, Telehealth Medical Weight Loss Clinic

Challenge

New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.

Solution

Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.

Results

350 to 6,500 patients in 15 months. $1M ARR in 7 weeks. 90% admin workload reduction through automation.
View Case Studies

This case study reflects one client's reported results. Some businesses are anonymised at their request for commercial confidentiality. Individual results vary and are not a guarantee of future performance.

Proven performance

Healthcare marketing that earns its place in the numbers.

44,500+

Tracked enquiries generated in 2025

100+

Healthcare clients

10+

Years of team experience

Numbers like these start with one conversation.

Book a free strategy call

Healthcare Meta Ads Results

Real results from healthcare meta ads campaigns.

Relevant, unedited results from healthcare campaigns. Client-identifying information is removed for privacy; the performance data is unchanged.

Meta Ads Manager results showing 1,506 form leads at $10.33 per lead from $15,549.87 in ad spend for a healthcare practice
Meta Ads: 1,506 form leads for a peptide therapy clinic at just $10.33 per lead from $15,549.87 in ad spend.
Meta Ads Manager results showing 438 leads at $13.43 per lead from $5,881.86 in ad spend for a healthcare client
Meta Ads: 438 leads for a medicinal cannabis clinic at $13.43 per lead from $5,881.86 in total ad spend.
Meta Ads Manager table showing 444 website leads at $3.04 per lead reaching 75,668 people
Meta Ads: 444 website leads for a healthcare practice at just $3.04 per lead, reaching 75,668 people with 207,565 impressions.
Meta Ads Manager results showing 232 form leads at $23.83 per lead from $5,528.00 in ad spend for a healthcare practice
Meta Ads: 232 form leads for a GP clinic at $23.83 per lead across $5,528 in ad spend.

Client Results

Trusted by healthcare leaders.

Healthcare businesses and service providers share their experience of working with MMG.

Casey and his team have been a true partner, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'.
MM Marketing Manager National Allied Health Clinic
We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%.
TW Founder Telehealth Medical Weight Loss Clinic
They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity.
Dr Lauren Crumlish Dr Lauren Crumlish Founder, Speech Clinic
Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business.
Chris Jellis Chris Jellis Founder, Domain Health
If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider.
Jack Duke Jack Duke Founder, Care Speech Pathology
Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!
SP Storm Parker Founder, Allied Health Therapy Group
As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking.
AN Anneke Founder, Gentle Wombat
Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish.
ZH Zac Hames Founder, The Alternate Health Co
Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work.
TS Taqi Shaik Founder, Top Doc Infusion Clinic
The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended.
HT Hishaam Tayob Founder, CuziCare
Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team.
SP Stephanie Poma Founder, Healthcare Clinic
Excellent company to deal with and their web design is incredible. Would use them again and again.
AT Allan Tomlinson Founder, Occupational Therapy Clinic

Swipe for more reviews

Testimonials and results shown are from real clients and reflect their own reported outcomes. Some businesses are anonymised at their request for commercial confidentiality. Individual results vary and are not a guarantee of future performance.

Marketing Manager National Allied Health Clinic

Verified client

What's Included

What's Included in Our Dietitian Facebook Ads

Everything from audience research and creative production to campaign management and performance reporting, built specifically for dietitian practices.

Clinical Segment Campaign Build

Separate campaign structures for each of your dietetics service areas, so paediatric, gut health, diabetes and other audiences each receive relevant messaging.

Funding-Aware Messaging

Ad copy and landing guidance that surfaces Medicare CDM, DVA, NDIS and private health pathways to reduce the cost objection before it arises.

APD Credential Creative

Video and static assets that foreground your Accredited Practising Dietitian status and evidence-based clinical approach to build instant credibility.

Custom and Lookalike Audiences

Lookalikes built from people who have enquired or booked, plus retargeting of website visitors and video viewers.

Referrer Awareness Campaigns

Optional campaigns that keep your clinic visible to local GPs, specialists and allied health colleagues who drive referral volume.

Health Policy Compliant Copywriting

Copy crafted to pass Meta health advertising review and respect Dietitians Australia professional standards on claims and scope.

Lead Form and Booking Integration

Native Meta lead forms or direct routing to your booking system, configured to capture the referral and funding details you need upfront.

Booking-Linked Reporting

Monthly reporting tied to booked consultations and care plan reviews, with cost per qualified enquiry broken down by clinical segment.

FAQ

Common Questions on
Dietitian Facebook Ads

What dietitian practice owners typically ask about Facebook and Instagram advertising.

Still have questions? We're here to help.

Book a free strategy call

Advertising platforms and selected software connections. We check integration options against your systems.

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