Multi-Funding Stream Strategy
Medicare CDM, NDIS, DVA, WorkCover, private pay. Each funding source has different acquisition dynamics. We develop strategies for your specific funding mix, building sustainable revenue across multiple streams.
Exercise Physiology Marketing Australia
Healthcare Marketing for Exercise Physiology Practices
Medicare CDM sessions that convert to private clients. NDIS capacity building referrals. DVA-funded rehabilitation. We understand the funding pathways and referral relationships that drive EP practice growth. And we know how to differentiate you from personal trainers.
Exercise Physiology Google Ads
Capture patients searching for clinical exercise and rehabilitation
Exercise Physiology SEO
Rank for chronic disease exercise and clinical EP searches
Exercise Physiology Practice Websites
Differentiate from personal trainers with clinical positioning
EP Referral Lead Generation
Build GP referral relationships for Medicare CDM patients
Trusted by 100+ healthcare practices, including HotDoc, Better Rehab and AHTG
Our Director Has Been Seen On
Why EP Practices Choose Us
We Understand the EP Business Model
The 5 Medicare CDM sessions that become private clients. The NDIS capacity building funnel. GP referral relationships that drive volume. We know how exercise physiology practices actually work.
GP Referral Relationship Building
Most EP clients come through GP referrals under chronic disease management plans. We help strengthen these relationships while building direct channels to reduce referral dependency.
Clinical Differentiation
Personal trainers compete for overlapping markets. Your clinical qualifications, ESSA registration, and chronic disease expertise matter. We help communicate these differences clearly.
Medicare Eligibility Awareness
Many patients don't know EP services can be Medicare-rebated. Increasing awareness of CDM eligibility drives volume through GP referral pathways.
NDIS Capacity Building Focus
Exercise physiology helps NDIS participants achieve capacity building goals. We reach participants and support coordinators with targeted messaging about how EP supports independence and health outcomes.
Chronic Disease Condition Targeting
Diabetes, cardiovascular disease, obesity, cancer rehabilitation. Condition-specific marketing reaches patients who benefit most from clinical exercise prescription.
Industry Knowledge
The EP Practice Growth Model
Exercise physiology has unique business dynamics. Multiple funding streams. GP referral dependency. The challenge of differentiating from fitness. We've learned these distinctions across practices of all sizes.
Understanding the CDM Funnel
The 5 Medicare CDM sessions create a patient acquisition funnel. Patients try exercise physiology with Medicare support, experience benefits, and often continue privately. When their GP renews their care plan, they return for another cycle. This funnel is foundational to most EP practice economics.
We understand how to feed this funnel. Strengthening GP relationships. Increasing patient awareness of Medicare eligibility. Building the clinical reputation that drives referrals. Marketing that supports sustainable CDM-to-private conversion.
Multiple Funding Streams, Multiple Strategies
Medicare CDM. NDIS capacity building. DVA. WorkCover. Private pay. Each funding source has different acquisition dynamics. GP relationships drive CDM. Support coordinators influence NDIS. Case managers control WorkCover. Direct marketing reaches private pay.
Generic EP marketing ignores these distinctions. We develop strategies for your specific funding mix, understanding which streams you want to grow and how to reach each audience effectively.
The Differentiation Challenge
Personal trainers compete for overlapping markets despite different qualifications and scope. The difference matters: clinical qualifications, ESSA registration, chronic disease expertise, Medicare eligibility, and scope of practice for complex conditions.
But patients don't always understand these differences. They see exercise. Our marketing clearly positions exercise physiologists as clinical professionals. This attracts patients who need clinical exercise prescription, not just fitness training.
Making Clinical Exercise Understandable
Many patients don't understand what exercise physiologists do or how they differ from personal trainers. They don't know EP services can be Medicare-funded. Educational marketing that explains clinical exercise prescription and funding options drives appropriate patient acquisition.
Our Services
Everything Your EP Practice Needs to Grow
Full-service capabilities shaped by work with exercise physiology practices across Australia. Strategies that build sustainable multi-stream practices through targeted patient acquisition.
High-Intent Search
Google Ads
Google Ads campaigns informed by first-party data across healthcare accounts. We benchmark, optimise, and outperform at a level most agencies can't seem to match.
Explore Google Ads Social Advertising
Meta Ads
Facebook and Instagram campaigns built to reach your ideal patients. 44,000+ leads generated.
Explore Meta Ads Organic Growth
SEO
Healthcare SEO strategies to rank for high-intent local searches. Done for 100+ medical practices.
Explore SEO Services Digital Experience
Website Design
Conversion-optimised medical websites with seamless booking integrations and AHPRA compliance built in.
Explore Website Design Conversion Science
CRO
Data-driven A/B testing and funnel optimisation to maximise patient booking conversion rates.
Explore CRO Services Campaign Pages
Landing Pages
Purpose-built campaign pages that convert ad clicks into booked appointments. Every element tested and optimised.
Explore Landing PagesAnalytics & Reporting
Custom dashboards and transparent reporting that show exactly where your marketing dollars go.
Content Marketing
AHPRA-compliant medical copywriting that educates patients and builds trust.
Email Marketing
Automated patient nurture sequences to keep patients engaged between appointments.
Social Media
Full-service social media management. AHPRA-compliant content that builds your brand.
Reputation Management
Review generation and response management for healthcare practices.
Marketing Strategy
End-to-end healthcare marketing strategy. We audit, plan, and build a roadmap tailored to your practice goals and budget.
TikTok Ads
Reach younger patient demographics. Authentic video content for cosmetic, dental, and allied health.
ChatGPT Ads
Reach patients researching health topics in AI conversations. Early mover advantage.
AI & Automation
Streamline your practice with automated workflows, CRM integrations, and smart booking systems.
Not sure which services fit your healthcare practice?
Book a Free Strategy CallMedical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6Â weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
Our Approach
Patient Acquisition Built for Exercise Physiologists
Strategies shaped by what we've learned working with EP practices. Building sustainable multi-stream practices through targeted acquisition.
GP Relationship Development
For practices focused on Medicare CDM, GP relationships are foundational. We help develop strategies to strengthen these relationships: clear communication about your services, positioning your practice as the preferred EP provider for local GPs treating chronic disease.
Chronic Disease Condition Marketing
Patients don't search for exercise physiology. They search for diabetes management, cardiac rehabilitation, weight loss programs, cancer recovery. We target these condition-based searches and position EP as the clinical solution.
NDIS Capacity Building Campaigns
NDIS participants and support coordinators need to understand how exercise physiology supports capacity building goals. We develop targeted campaigns explaining how clinical exercise helps participants achieve independence, mobility, and health outcomes.
Medicare Eligibility Awareness
Many patients don't know GP referral enables Medicare-funded EP sessions. Content and campaigns that increase this awareness drive volume through the CDM pathway. The 5 funded sessions become the entry point for ongoing relationships.
Clinical Positioning That Differentiates
Websites and content that clearly distinguish EP from personal training. Clinical qualifications. ESSA registration. Chronic disease expertise. Medicare eligibility. These distinctions matter and need clear communication.
Group Program Marketing
Group exercise classes represent scaling opportunities for EP practices. Chronic disease management groups. Hydrotherapy classes. Condition-specific programs. We develop strategies to fill groups and convert participants to individual care when appropriate.
Common Questions
Exercise Physiology Practices
Ask Us
Practical answers about EP marketing, funding stream development, and working with a specialist healthcare agency.
Most EP clients come through GP referrals under Medicare CDM plans, WorkCover, NDIS, or DVA. Building referrer relationships is typically foundational. Direct marketing supplements referral channels and reduces dependency.
Emphasise clinical qualifications, ESSA registration, chronic disease expertise, and Medicare eligibility. Clear communication about the clinical nature of exercise prescription versus fitness training helps patients understand the difference.
Yes. Many potential patients don't know EP services can be Medicare-rebated through GP referral. The 5 CDM sessions create an acquisition funnel: patients try EP with Medicare support, then often continue privately.
Diabetes, cardiovascular disease, obesity, cancer rehabilitation, mental health, and musculoskeletal conditions are common. Target the conditions your practice specialises in treating through clinical exercise.
Target NDIS participants and support coordinators. Position EP as capacity building that helps participants achieve NDIS goals. Explain how clinical exercise supports independence, mobility, and health outcomes.
Group classes represent a scaling opportunity for EP practices. We can develop strategies to fill chronic disease management groups, hydrotherapy classes, and condition-specific programs.
Growing EP practices typically invest $1,500 to $4,000 monthly. Focus on referrer relationships may reduce the need for heavy advertising investment. Investment scales with growth goals and funding stream targets.
Yes. Telehealth EP services work well for education, program prescription, and monitoring. We can market telehealth offerings to expand geographic reach beyond your local area.
Still have questions? We're here to help.
Book a free strategy callReady to Grow Your Practice?
Let's Talk About Your EP Practice
You don't need to explain how the CDM funnel works or why differentiating from personal trainers matters. Our team has worked with EP practices across Australia. Let's discuss how we can help you grow.
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Funding stream analysis
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