Chronic Disease Targeting
Campaigns targeting diabetes management, cardiac rehabilitation, and chronic condition searches where exercise physiology provides clinical intervention.
Google Ads for Exercise Physiologists
Reach Patients Who Need Clinical Exercise Intervention
From chronic disease management to NDIS capacity building, we build campaigns that capture funded pathway searches and position your clinical expertise for patients who need more than a gym membership.
Chronic disease and condition-based targeting
NDIS and Medicare CDM pathway campaigns
Clinical positioning that differentiates from fitness
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
Clinical Exercise Marketing
We Understand Exercise Physiology Patient Pathways
From Medicare CDM to NDIS capacity building, we know the funded pathways and condition profiles that drive exercise physiology patient acquisition.
Funded Pathway Capture
Targeting searches indicating Medicare CDM, NDIS, DVA, or WorkCover funding eligibility where exercise physiology is covered.
Profession Education
Ad copy that explains what exercise physiologists do and differentiates from personal training, capturing patients who don't know to search for you.
Condition Campaigns
Targeted campaigns for specific conditions: diabetes, heart disease, obesity, musculoskeletal rehabilitation, mental health.
AHPRA Compliance
All ad copy compliant with AHPRA advertising guidelines for exercise physiologists. Careful claims management.
Referral Attribution
Track from ad click through to booked appointment and funding source. Understand which campaigns drive different patient types.
Advanced Conversion Tracking
Integration with practice management systems like Halaxy, Cliniko, and Splose. Track actual patient bookings, not just form fills.
Daily Optimisation, Not Set and Forget
We're in your account daily, not monthly. Proactive scripts monitor performance around the clock. Problems get caught before they cost you money.
A Decade of Healthcare Data
A decade of allied health ad spend means your campaigns start with proven benchmarks, not guesswork. You skip the expensive learning curve.
Strategic Approach
Campaigns Built on Pathway Understanding
Every campaign draws on knowledge of how patients find clinical exercise services and what convinces them to book.
1
Practice Analysis
Understanding your service focus, funding streams, target conditions, and patient profiles.
2
Keyword Research
Mapping searches across chronic conditions, funding pathways, and profession-specific queries.
3
Campaign Architecture
Building campaigns around conditions, funding sources, and patient types rather than just profession keywords.
4
Clinical Messaging
Ad copy that positions exercise physiology as clinical healthcare distinct from fitness.
5
Landing Pages
Condition and funding-specific pages that explain eligibility and enable easy enquiry.
6
Performance Tracking
Ongoing optimisation based on patient acquisition and funding source data.
Exercise Physiology Search Strategy
How Google Ads Works for Exercise Physiology Practices
The pathway-based approach that captures funded patients and chronic condition management
Understanding Patient Pathways
Exercise physiology patients arrive through distinctive pathways that differ from other allied health professions. Many come via GP referral under Medicare Chronic Disease Management plans. Others have NDIS funding for capacity building. Some are cardiac rehabilitation patients referred from cardiologists. WorkCover and DVA represent additional funded streams.
Effective advertising requires understanding these pathways and targeting accordingly. Generic 'exercise physiologist near me' campaigns miss the larger opportunity of pathway-specific targeting that connects with patients at the right stage of their healthcare journey.
Chronic Disease Targeting
Type 2 diabetes, cardiovascular disease, obesity, and other chronic conditions drive significant exercise physiology demand. Patients managing these conditions often search for exercise solutions, though they may not know exercise physiology exists as a clinical profession.
We build campaigns around chronic disease management searches, capturing patients who need clinical exercise intervention but might otherwise default to gym memberships or personal training. Messaging that positions exercise physiology as healthcare rather than fitness.
NDIS Opportunity
NDIS represents a significant growth opportunity for exercise physiology practices. Participants with capacity building funding can access exercise physiology for physical health, independence, and functional improvement goals.
Specific campaigns target NDIS-related searches: disability exercise, capacity building, NDIS physiotherapy alternatives. This captures participants and support coordinators researching funded exercise options.
Medicare CDM Positioning
Medicare Enhanced Primary Care items allow patients with chronic conditions to access subsidised exercise physiology sessions through GP referral. Many patients don't know this funding exists or that exercise physiologists are eligible providers.
Campaigns targeting chronic disease management searches, GP referral queries, and specific conditions educate patients about funding options while positioning your practice as a provider.
Clinical Differentiation
Exercise physiology's challenge is differentiation from personal training and gym-based fitness. The clinical expertise, university training, and healthcare outcomes that distinguish the profession aren't widely understood.
Ad copy emphasises assessment, clinical exercise prescription, chronic condition management, and healthcare outcomes. This positions your practice for patients who need clinical intervention, not just workout guidance.
Tracking Patient Sources
Different patient pathways have different values and conversion patterns. NDIS patients may have ongoing funded sessions. CDM patients have limited sessions but private continuation potential. Private patients pay full fee but may have specific short-term goals.
We implement tracking that captures not just conversions but funding source indicators where possible, helping you understand which campaigns drive your most valuable patient types.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6Â weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
Full-Service Management
Everything Your Practice Needs to
From condition targeting through referral attribution, we handle every element of exercise physiology Google Ads.
Chronic Disease Campaigns
Targeting diabetes, cardiac, obesity, and chronic condition management searches.
NDIS Targeting
Campaigns reaching NDIS participants seeking capacity building and exercise intervention.
Medicare CDM Campaigns
Targeting patients with chronic disease management plans seeking exercise physiology.
Call Tracking
Phone tracking to capture and attribute calls to specific campaigns and keywords.
Landing Pages
Condition and funding-specific pages explaining eligibility and your clinical approach.
Remarketing
Re-engaging visitors who researched but didn't enquire with appropriate follow-up messaging.
Competitor Analysis
Monitoring competitor positioning in the clinical exercise space.
Monthly Reporting
Clear reporting on enquiries, bookings, funding sources, and cost per patient.
Common Questions
Exercise Physiology Google Ads
FAQ
What exercise physiology practice owners need to know about search advertising
Most practices invest $1,500 to $4,000 monthly. Solo practitioners can start smaller to test. Investment scales with growth goals and service diversity.
Volume is lower than some professions, but condition-based and funding-based searches represent larger opportunities. We capture both search types.
Yes. We target searches indicating NDIS funding, capacity building interest, and disability-related exercise needs.
Campaigns targeting chronic disease searches, GP referral queries, and specific conditions covered under Enhanced Primary Care items.
Diabetes management, cardiac rehabilitation, chronic pain, obesity, musculoskeletal rehabilitation, and mental health respond well. We research demand in your area.
Clinical messaging that emphasises assessment, clinical exercise prescription, chronic condition management, and healthcare outcomes.
Enquiries can begin within days of launch. Campaigns typically reach optimal performance after 4-8 weeks of data-driven optimisation.
Call tracking, form submission tracking, and booking attribution including funding source capture where possible.
We integrate with major healthcare systems including Halaxy, Cliniko, and Splose, plus leading CRMs. This lets us track actual patient bookings, not just enquiries, so we optimise for real results.
We connect directly to your booking system where possible, tracking which ad clicks become real appointments. For phone enquiries, we use AI-powered call tracking that transcribes and analyses every call.
We offer free account audits that often reveal wasted spend, even in accounts run by reputable agencies. Healthcare advertising has nuances generalists miss. A second opinion costs nothing.
Yes. We implement call tracking with AI transcription and analysis. You'll see which campaigns drive calls, plus insights on call quality and how your team handles enquiries.
Still have questions? We're here to help.
Book a free strategy call