Profession-Specific Strategy
Different allied health professions have different patient acquisition dynamics. We don't apply generic healthcare templates. We build strategies based on your specific profession and practice model.
Google Ads for Allied Health
Reach Patients Actively Searching for Your Services
From paediatric speech therapy to aged care OT, we build Google Ads campaigns that understand the specific patient journeys, funding streams, and decision-makers in allied health. A decade and 100+ practices have have taught us what actually drives bookings.
NDIS, Medicare CDM, DVA and private pay expertise
AHPRA-compliant campaigns built in from day one
Condition-based targeting that captures high-intent patients
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
The Allied Health Advantage
We Understand Your Practice Economics
A decade of allied health marketing means we know the difference between filling a speech pathology caseload and scaling an exercise physiology practice.
Funding Stream Understanding
NDIS, Medicare CDM, DVA, WorkCover, private pay. Each funding source shapes how patients search and what messaging resonates. We target the right audiences for your specific funding mix.
Decision-Maker Targeting
Parents searching for their children. Adult children researching for ageing parents. Support coordinators finding NDIS providers. We target the actual decision-makers, not just patients.
AHPRA Compliant Campaigns
All campaigns built to comply with AHPRA advertising guidelines for registered practitioners. Compliance built into the process, not an afterthought.
Condition-Specific Keywords
Patients search for conditions, not professions. Plantar fasciitis, speech delay, back pain, anxiety. We target the searches that actually drive bookings.
Conversion Tracking That Works
Phone calls, form submissions, online bookings. We track actual patient enquiries and attribute them accurately to campaigns.
Advanced Conversion Tracking
Integration with practice management systems like Halaxy, Cliniko, and Splose. Track actual client appointments, not just form fills.
Daily Optimisation, Not Set and Forget
We're in your account daily, not monthly. Proactive scripts monitor performance around the clock. Problems get caught before they cost you money.
A Decade of Healthcare Data
A decade of allied health ad spend means your campaigns start with proven benchmarks, not guesswork. You skip the expensive learning curve.
How We Work
Built on Allied Health Intelligence
Every campaign draws on performance data from Australian allied health practices to inform keyword strategy, bidding, and messaging.
1
Practice Analysis
Understanding your specific services, funding mix, patient demographics, and growth objectives before building campaigns.
2
Keyword Strategy
Profession-specific and condition-specific keyword research based on actual search patterns for your services.
3
Compliant Ad Copy
AHPRA-compliant ad copy that connects with your target patients and passes Google healthcare advertising policies.
4
Landing Page Optimisation
Conversion-optimised pages that speak to specific patient needs and guide visitors toward booking.
5
Launch and Optimisation
Campaign management based on actual patient enquiries and bookings, not vanity metrics like clicks and impressions.
Allied Health Search Marketing
The Complete Guide to Google Ads for Allied Health Practices
What we have learned from managing search campaigns across Australian allied health practices in Australia
Why Allied Health Google Ads Requires Specialist Knowledge
Allied health marketing sits at a unique intersection of healthcare complexity. Unlike a GP clinic where the patient is typically the decision-maker, allied health practices often serve patients where someone else initiates the search. A worried parent researches speech pathologists for their child. An adult child looks for aged care occupational therapists for their elderly parent. A support coordinator seeks NDIS providers for their participant.
This multi-stakeholder reality fundamentally changes how Google Ads campaigns should be structured. Generic healthcare marketing agencies miss these nuances because they don't work exclusively in this space.
The Funding Stream Factor
Allied health funding in Australia is fragmented across multiple payer types, and each shapes patient behaviour differently. Medicare CDM patients have 5 sessions from their GP and are actively seeking to use them. NDIS participants may have substantial therapy budgets but need education about how exercise physiology or occupational therapy can help them. DVA patients have different eligibility criteria and search patterns. WorkCover claimants are often referred but may search independently.
Effective Google Ads for allied health requires campaigns structured around these funding realities, not just profession-level keywords. We target patients based on how they're actually searching, which often relates to their funding pathway.
Condition-Based Targeting
Patients rarely search for profession names. They search for their problem. "My child won't eat" leads to feeding therapy. "Shoulder pain after surgery" leads to post-surgical rehabilitation. "Trouble hearing in meetings" leads to hearing assessments.
Our campaigns target these condition-based searches because that's where high-intent patients are found. Someone searching "exercise physiologist near me" might be casually browsing. Someone searching "help managing diabetes with exercise" is ready to book.
AHPRA Compliance Built In
Registered allied health practitioners operate under AHPRA advertising guidelines that restrict testimonials, outcome claims, and how qualifications are presented. Google also has its own healthcare advertising policies that require verification and restrict certain claims.
We build compliance into every campaign from the start. Ad copy is reviewed against current guidelines before launch. Landing pages are structured to convert while meeting regulatory requirements. This protects your registration and prevents costly ad disapprovals.
Tracking What Actually Matters
Clicks and impressions don't pay your rent. Patient bookings do. We implement tracking that connects advertising spend to actual enquiries and appointments. Phone call tracking captures the significant portion of allied health patients who prefer to call rather than fill out forms. Online booking integration ties advertising directly to scheduled appointments where available.
This focus on real outcomes allows us to optimise campaigns based on what's actually working, not what looks good in reports.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6Â weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
Campaign Components
Everything Your Practice Needs to
From initial setup through ongoing optimisation, we handle every element of Google Ads management for allied health.
Profession-Specific Campaigns
Targeted campaigns built for your specific allied health profession with appropriate keywords, messaging, and compliance.
Condition Targeting
Campaigns targeting specific conditions patients search for, not just profession-level keywords.
Service Area Targeting
Geo-targeted campaigns reaching patients in your actual service area, including mobile practices.
Phone Call Tracking
Tracking and recording of phone calls from ads to understand enquiry quality and conversion.
Healthcare Ad Verification
Managing Google's healthcare advertiser verification process on your behalf.
Remarketing Campaigns
Re-engaging website visitors who didn't convert initially with appropriate messaging.
Competitor Monitoring
Tracking competitor advertising to inform positioning and keyword strategy.
Monthly Reporting
Clear reporting on enquiries, cost per acquisition, and campaign performance tied to actual bookings.
Common Questions
Allied Health Google Ads
FAQ
Answers to the questions we hear most often from allied health practice owners considering Google Ads
Most allied health practices we work with invest $2,000 to $5,000 monthly in Google Ads. Solo practitioners can start smaller. Investment scales with growth objectives, competition in your area, and how many services you're promoting.
We work with all allied health professions: physiotherapists, speech pathologists, occupational therapists, psychologists, exercise physiologists, dietitians, podiatrists, audiologists, chiropractors, osteopaths, myotherapists, and more. Each has unique dynamics we understand.
All ad copy is reviewed against current AHPRA guidelines before launch. We understand the restrictions on testimonials, outcome claims, and qualifications. Compliance is built into our process.
It depends on your growth objectives. Google Ads can supplement referral channels, capture patients searching directly, and reduce dependency on any single referral source. We discuss whether it makes sense for your specific situation.
Enquiries can begin within the first week of campaign launch. Campaigns typically reach optimal performance after 4-8 weeks of optimisation based on actual conversion data.
We build campaigns that reach NDIS participants searching for services, as well as support coordinators and families researching providers. The multi-stakeholder nature of NDIS requires specific approaches.
Wait lists change the campaign focus. We can shift from volume to selectivity: targeting specific service types, building pipeline for expansion, or capturing enquiries for future capacity.
We implement tracking for phone calls, form submissions, and online bookings. This gives clear visibility into cost per patient enquiry and allows optimisation based on actual results.
We integrate with major healthcare systems including Halaxy, Cliniko, and Splose, plus leading CRMs. This lets us track actual client appointments, not just enquiries, so we optimise for real results.
We connect directly to your booking system where possible, tracking which ad clicks become real appointments. For phone enquiries, we use AI-powered call tracking that transcribes and analyses every call.
We offer free account audits that often reveal wasted spend, even in accounts run by reputable agencies. Healthcare advertising has nuances generalists miss. A second opinion costs nothing.
Yes. We implement call tracking with AI transcription and analysis. You'll see which campaigns drive calls, plus insights on call quality and how your team handles enquiries.
Still have questions? We're here to help.
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