Multi-Stakeholder NDIS Strategy
Reaching participants directly, building relationships with support coordinators, connecting with LACs, and positioning for plan manager referrals. We understand who actually makes provider decisions.
Occupational Therapy Marketing Australia
Healthcare Marketing for Occupational Therapy Practices
From paediatric sensory clinics to aged care home modification services, our team has spent a decade helping OT practices find the right clients across NDIS, Medicare, WorkCover, and private pay.
Occupational Therapy Google Ads
Reach families and NDIS participants searching for OT services
OT Practice SEO
Rank for paediatric OT and NDIS occupational therapy searches
Occupational Therapy Website Design
OT websites that explain your services in plain language
OT Lead Generation
Multi-stakeholder strategies for NDIS participant acquisition
Trusted by 100+ healthcare practices, including HotDoc, Better Rehab and AHTG
Our Director Has Been Seen On
Why OT Practices Choose Us
We Understand the OT Business Model
Heavy NDIS reliance, assessment revenue streams, school partnerships for paediatrics, and therapist recruitment that often constrains growth more than client demand.
Service-Specific Positioning
Sensory processing, handwriting and fine motor, ADLs, home modifications, equipment prescription, return-to-work, mental health OT. We build campaigns around your actual service offerings.
Revenue Stream Diversification
Reducing NDIS dependency through aged care home care packages, WorkCover, DVA, and private pay strategies. Building sustainable practices beyond a single funding source.
School Partnership Development
For paediatric OT, strategies designed to build partnerships with schools and childcare centres. Positioning your practice as the go-to provider for education sector referrals.
Assessment Referral Strategy
Functional capacity assessments, equipment assessments, and home modification reports represent significant revenue. We help you attract assessment referrals specifically.
OT Recruitment Positioning
When growth is constrained by therapist availability, recruitment marketing matters as much as client acquisition. We help build employer brands that attract occupational therapists.
Understanding OT Business
Every OT Practice Has Different Growth Challenges
Paediatric sensory clinics operate completely differently from aged care home modification services. Your marketing should reflect that.
The OT Explanation Problem
Many people don't understand what occupational therapy involves. Is it job training? Craft activities? The name itself creates confusion. When a parent searches for help with their child's sensory issues or an adult child looks for home modification support for ageing parents, they might not even know an occupational therapist is who they need.
Effective OT marketing often starts with education. Helping potential clients understand how occupational therapy can help them or their family members with the specific challenges they're facing. We position services around outcomes rather than professional definitions.
The NDIS Reality
Let's be direct: many OT practices depend heavily on NDIS. This creates vulnerability to scheme changes, pricing updates, and policy shifts. Our team has seen practices significantly impacted by NDIS pricing changes they didn't anticipate.
Our approach helps OT practices think about NDIS strategically. Not just acquiring NDIS participants, but building diverse revenue streams that reduce dependency on any single funding source.
Who Actually Makes the Decision
NDIS participants don't always make their own provider decisions. Support coordinators source providers for their participants. Families research options before plan meetings. LACs recommend services. For paediatric OT, parents are the decision-makers. For aged care, it's often adult children.
We understand this multi-stakeholder complexity. Our OT marketing strategies account for the actual decision-makers, not just the service recipients. This distinction shapes everything from messaging to channel selection.
Service Area Matters
OT encompasses remarkably diverse services. Paediatric sensory processing. Handwriting and fine motor skills. Activities of daily living for disability and aged care. Home modifications and equipment prescription. Return-to-work assessments for WorkCover. Mental health OT.
Each service attracts different clients through different channels. Generic OT marketing doesn't work. We build campaigns around your actual service offerings and the specific populations you serve.
Our Services
Complete Growth Solutions for OT Practices
From NDIS participant acquisition to therapist recruitment, we provide everything OT practices need to grow sustainably.
High-Intent Search
Google Ads
Google Ads campaigns informed by first-party data across healthcare accounts. We benchmark, optimise, and outperform at a level most agencies can't seem to match.
Explore Google Ads Social Advertising
Meta Ads
Facebook and Instagram campaigns built to reach your ideal patients. 44,000+ leads generated.
Explore Meta Ads Organic Growth
SEO
Healthcare SEO strategies to rank for high-intent local searches. Done for 100+ medical practices.
Explore SEO Services Digital Experience
Website Design
Conversion-optimised medical websites with seamless booking integrations and AHPRA compliance built in.
Explore Website Design Conversion Science
CRO
Data-driven A/B testing and funnel optimisation to maximise patient booking conversion rates.
Explore CRO Services Campaign Pages
Landing Pages
Purpose-built campaign pages that convert ad clicks into booked appointments. Every element tested and optimised.
Explore Landing PagesAnalytics & Reporting
Custom dashboards and transparent reporting that show exactly where your marketing dollars go.
Content Marketing
AHPRA-compliant medical copywriting that educates patients and builds trust.
Email Marketing
Automated patient nurture sequences to keep patients engaged between appointments.
Social Media
Full-service social media management. AHPRA-compliant content that builds your brand.
Reputation Management
Review generation and response management for healthcare practices.
Marketing Strategy
End-to-end healthcare marketing strategy. We audit, plan, and build a roadmap tailored to your practice goals and budget.
TikTok Ads
Reach younger patient demographics. Authentic video content for cosmetic, dental, and allied health.
ChatGPT Ads
Reach patients researching health topics in AI conversations. Early mover advantage.
AI & Automation
Streamline your practice with automated workflows, CRM integrations, and smart booking systems.
Not sure which services fit your healthcare practice?
Book a Free Strategy CallMedical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6 weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
Beyond Client Acquisition
When Therapist Availability is Your Real Constraint
For many OT practices, growth isn't limited by client demand. It's limited by the therapists available to deliver services.
The Growth Constraint Most OT Practices Face
Here's something we've learned from working with OT practices across Australia: the growth constraint often isn't client demand. It's therapist availability. Wait lists grow while recruitment struggles. Enquiries come in but there's no capacity to serve them.
This changes the marketing challenge entirely. Instead of just acquiring clients, you need to attract therapists. Instead of volume, you need to attract the right clients for available capacity. Instead of filling caseloads, you need to position for the expansion you're trying to achieve.
Recruitment as Marketing
Attracting occupational therapists requires the same strategic thinking as attracting clients. Your employer brand matters. Your online presence influences whether OTs consider you when looking for their next role. Your reputation in the professional community affects referrals.
We help OT practices build employer brands that attract therapists. Positioning that shows why working with you is different from other options. Recruitment marketing that reaches OTs considering new opportunities.
Revenue Stream Strategy
Building beyond NDIS isn't just about reducing risk. It's about creating sustainable growth. Aged care home care packages. WorkCover return-to-work services. DVA. Private pay clients who value immediate access and specific expertise.
Each revenue stream requires different acquisition approaches. We help OT practices build marketing strategies that develop multiple funding sources, creating practices that can grow sustainably regardless of changes to any single scheme.
Assessment Revenue
Functional capacity assessments, equipment assessments, and home modification reports represent significant revenue for many OT practices. These services have different marketing requirements than ongoing therapy.
We help practices specifically attract assessment referrals. Building relationships with referrers who need regular assessment services. Positioning as the go-to provider for specific assessment types.
Common Questions
Occupational Therapy Practice Questions
Answered
What we've learned from helping OT practices grow across Australia.
OT clients often come through support coordinators, GPs, paediatricians, case managers, aged care assessors, and schools. Self-referral is growing, particularly for paediatric OT. We help strengthen all relevant channels based on your services.
Yes, but also to support coordinators and plan managers who help participants find providers. LACs also recommend services. A multi-stakeholder approach works best for NDIS marketing.
Focus on practical outcomes rather than professional definitions. Explain what you help people do: participate in daily activities, develop skills, return to work, live independently. Concrete outcomes resonate more than therapy concepts.
Clear specialisation works well. Population focus: paediatrics, aged care, or working adults. Service focus: sensory processing, hand therapy, driving assessments, home modifications. Clear positioning helps the right clients find you.
We develop strategies targeting aged care home care packages, WorkCover, DVA, private pay, and corporate return-to-work services. Diversification reduces vulnerability while expanding your client base.
Functional capacity assessments, equipment assessments, and home modification reports represent significant revenue for many OT practices. We can develop strategies to attract assessment referrals specifically.
Absolutely. A strong employer brand and online presence helps attract occupational therapists. For many practices, recruitment marketing is as important as client acquisition for enabling growth.
Mobile practices benefit from broader geographic targeting. Local SEO across multiple service areas, content emphasising home-visiting convenience, and clear service area communication. Different from clinic-based marketing.
Still have questions? We're here to help.
Book a free strategy callReady to Grow Your OT Practice?
Let's Talk About Sustainable Practice Growth
Our team has helped OT practices across Australia across Australia. We understand NDIS complexity, assessment revenue streams, school partnerships, and the recruitment challenges that often constrain growth.
Average $42 cost per enquiry
100% healthcare focus
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