AHPRA Compliance
All campaigns designed and managed to comply with Google's healthcare advertising policies and AHPRA guidelines specific to occupational therapy.
Google Ads for Occupational Therapy Practices
Be There When Families Search for Help
Parents searching for paediatric OT. Adults seeking hand therapy or workplace assessments. NDIS participants looking for registered providers. Google Ads puts your practice at the top of these high-intent searches.
44,000+ leads generated for clients for healthcare clients
AHPRA-compliant ad copy as standard
Track actual referrals, not just clicks
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
Why Work With Us
We Understand How OT Works
NDIS referrals. Paediatric pathways through paediatricians and schools. Hand therapy referrals from GPs and surgeons. We understand the occupational therapy landscape and build campaigns that reflect how clients actually find and choose providers.
High-Intent Client Capture
Target clients actively searching for OT services at the exact moment they're looking for help.
Service-Specific Targeting
Separate campaigns for paediatric, hand therapy, NDIS, and workplace services to capture relevant searchers.
Measurable ROI
Comprehensive tracking of calls, form submissions, and referrals to measure true cost per client acquisition.
NDIS Expertise
Specific campaign strategies for capturing NDIS participants searching for registered providers.
Continuous Optimisation
Ongoing bid management, keyword refinement, and ad testing to improve performance over time.
Advanced Conversion Tracking
Integration with practice management systems like Halaxy, Cliniko, and Splose. Track actual patient bookings, not just form fills.
Daily Optimisation, Not Set and Forget
We're in your account daily, not monthly. Proactive scripts monitor performance around the clock. Problems get caught before they cost you money.
A Decade of Healthcare Data
A decade of allied health ad spend means your campaigns start with proven benchmarks, not guesswork. You skip the expensive learning curve.
Our Process
From Strategy to Referrals in Weeks
A structured approach refined across hundreds of healthcare campaigns, designed to generate qualified referrals quickly while building sustainable long-term growth.
1
Audit & Strategy
Deep analysis using benchmark data from $12M+ managed healthcare ad spend to build your winning strategy.
2
Creative & Copy
Custom ad creative and AHPRA-compliant copy written by healthcare marketing specialists.
3
Landing Pages
Conversion-optimised pages with stunning design, professional copy, and our proprietary tracking systems.
4
Advanced Tracking
Our tools push accurate conversion data back to Google, advanced UTM tracking, and real lead attribution.
5
Launch & Manage
Full campaign management with optimisation based on actual client referrals, not vanity metrics.
Deep Dive
How Google Ads Works for Occupational Therapy Practices
Understanding search behaviour and building campaigns that generate quality referrals.
Understanding How Clients Find OT Services
The path to an occupational therapist varies significantly depending on client needs. Parents often search after a teacher raises concerns or following a paediatrician recommendation. Adults might search for hand therapy after surgery or for workplace assessments following injury. NDIS participants search for registered providers in their area.
Each of these pathways represents a different search behaviour and requires different campaign approaches. We build campaigns that address each client segment, ensuring your practice appears for the searches most relevant to your services.
Targeting Different Service Areas
Most OT practices offer multiple services: paediatric occupational therapy, hand therapy, workplace assessments, NDIS services, aged care assessments. Each requires separate campaign treatment because the searcher's intent and concerns differ dramatically.
A parent searching for "sensory processing help for child" is in a different mindset than someone searching for "hand therapy after wrist surgery." We build service-specific campaigns with tailored messaging that speaks directly to each client's situation.
The NDIS Opportunity
NDIS participants actively search for registered providers. Searches like "NDIS occupational therapy near me" or "NDIS registered OT" represent high-value opportunities. These clients have funding and are ready to engage. Our campaigns target this segment specifically, highlighting your NDIS registration and relevant experience.
AHPRA Compliance in OT Advertising
As registered health practitioners, occupational therapists must ensure all advertising complies with AHPRA guidelines. This means careful handling of testimonials, appropriate hedging around outcomes, and correct display of qualifications. Many generic marketing agencies don't understand these requirements.
Our team has built compliance into our process. Every ad, landing page, and extension is reviewed against current regulations before launch. This protects your registration while ensuring campaigns actually run without disapprovals.
Tracking That Shows Real Results
Many agencies report on clicks and impressions. We track actual client enquiries and referrals. Our tracking infrastructure connects your Google Ads campaigns to your intake data, showing you exactly which campaigns, keywords, and ads drive real clients to your practice.
This clarity transforms how you invest in advertising. You know which service areas generate the best return, which geographic areas respond best, and where to focus your budget for growth.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6Â weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
What's Included
Complete Campaign
Full-service Google Ads management built specifically for occupational therapy practices, with the compliance knowledge and tracking infrastructure that makes the difference.
Healthcare Ad Policy Compliance
All campaigns designed to meet Google's healthcare advertising requirements and AHPRA guidelines.
Service-Specific Campaigns
Targeted campaigns for each OT service you offer, from paediatric to hand therapy to NDIS.
Local Service Ads
Google Local Service Ads management putting your practice in prominent positions.
Call Tracking
Phone call tracking to capture and attribute calls generated by your Google Ads campaigns.
Landing Page Optimisation
Conversion-optimised landing pages designed specifically for OT advertising campaigns.
Remarketing Campaigns
Strategic remarketing to re-engage website visitors who didn't convert initially.
Competitor Monitoring
Ongoing monitoring of competitor advertising to maintain competitive positioning.
Monthly Reporting
Comprehensive reports on campaign performance, referral acquisition, and ROI.
FAQ
Your Questions
Answered
Common questions about Google Ads for occupational therapy practices, based on conversations with OT practice owners like you.
Most OT practices we work with invest between $2,000 and $6,000 monthly. We can start with a test budget to establish baseline metrics before scaling investment.
Healthcare Google Ads typically delivers strong ROI, with many OT practices seeing cost per referral between $30 and $80 depending on services and market competition.
Google Ads delivers results immediately. You can see enquiries within days of launch. However, campaigns typically require 4-8 weeks of optimisation to reach peak performance.
Yes, we create specific campaigns targeting NDIS participants searching for registered providers, highlighting your registration status and relevant experience.
We typically recommend a minimum 3-month commitment to allow sufficient time for campaign optimisation. After this, we offer month-to-month management.
We manage the Google healthcare advertiser verification process on your behalf, including gathering required documentation and submitting applications.
Absolutely. Google Ads complements referral networks by capturing clients who search directly rather than being referred. Most successful practices use both channels.
Healthcare ads face higher scrutiny. We proactively design AHPRA-compliant campaigns to minimise disapprovals and respond quickly to resolve any issues.
We implement comprehensive tracking for phone calls, form submissions, and referrals, providing clear visibility into cost per client acquisition.
Yes, we create service-specific campaigns for paediatric OT, hand therapy, NDIS services, workplace assessments, and other specialisations.
We analyse competitor positioning and develop strategies that differentiate your practice while competing effectively for valuable keywords.
Monthly reports include keyword performance, conversion data, cost per referral, and strategic recommendations for ongoing optimisation.
We integrate with major healthcare systems including Halaxy, Cliniko, and Splose, plus leading CRMs. This lets us track actual patient bookings, not just enquiries, so we optimise for real results.
We connect directly to your booking system where possible, tracking which ad clicks become real appointments. For phone enquiries, we use AI-powered call tracking that transcribes and analyses every call.
We offer free account audits that often reveal wasted spend, even in accounts run by reputable agencies. Healthcare advertising has nuances generalists miss. A second opinion costs nothing.
Yes. We implement call tracking with AI transcription and analysis. You'll see which campaigns drive calls, plus insights on call quality and how your team handles enquiries.
Still have questions? We're here to help.
Book a free strategy call