Google Ads for Occupational Therapy Practices

Yes. We build distinct campaigns and ad groups for each funding pathway because the search language, urgency, and value differ. That lets us set budgets and bids so spend flows to the funding mix your practice most wants to grow.

It can, when used surgically. Rather than chasing volume, we target the specific gaps in your caseload, such as a particular clinician, a quieter service line, or a new location, and pace spend to match the capacity you actually have available.

Occupational therapy queries overlap heavily with occupational health, OH and S, and job listings. We review the search terms report continuously and apply negative keywords so your budget is not spent on people looking for a different discipline, a course, or an employer.

Yes. A large share of OT referrals come from support coordinators, GPs, paediatricians, and case managers searching for an available provider. We build keywords and copy aimed at that audience alongside campaigns targeting end clients and their families.

Occupational therapists are registered under the National Law and regulated by AHPRA and the Occupational Therapy Board of Australia. We write copy and landing pages that avoid prohibited testimonials and unverifiable outcome claims, and review every asset before launch against the current advertising provisions.

Yes, and these often deliver the strongest return. The searches are explicit, so we run dedicated assessment and modification campaigns that reach referrers and clients looking for a registered OT who can complete the assessment and report on a workable timeframe.

We set targeting to match your delivery model. For in-clinic work we keep a tight catchment, and for community, home, and school visits we set the radius to your realistic travel area, with suburb-level bid adjustments so you are not paying for clicks outside where you can attend.

Where the system allows, yes. We integrate with platforms such as Halaxy, Cliniko, Splose, and Power Diary so accepted referrals and booked sessions feed back to Google Ads as conversions, and the account optimises toward enquiries that became real clients.

There are predictable shifts, such as paediatric demand around the start of the school year and movement tied to NDIS plan review cycles. We watch these patterns and adjust budgets and bids so you capture demand when it rises without overspending in quieter periods.

Paediatric searches are usually driven by parents acting on a teacher or paediatrician concern, while adult enquiries lean toward hand therapy, rehabilitation, and assessments. We separate these into their own campaigns with distinct copy and budgets so one stream never starves the other.

Cost per acquisition varies with your services, funding mix, competition, and catchment. We share relevant allied health benchmarks during a discovery call and report on cost per accepted referral once tracking is live, so the figure reflects clients you can actually invoice.

Enquiries can arrive within days of launch because paid search captures active demand immediately. Reaching steady, efficient performance usually takes several weeks of optimisation as conversion data accumulates and we refine keywords, negatives, and bids.

Yes. This is a common reason OT practices use Google Ads. We can build location-specific or clinician-specific campaigns to ramp a new site or fill a new therapist's calendar, then scale spend back once their caseload is established.

Reporting focuses on cost per accepted referral, performance broken down by service line and funding source, and call quality, rather than clicks and impressions alone. Recommendations factor in your current waitlist and clinician availability.

Dedicated landing pages built for each service stream tend to convert better than a general homepage, because they speak directly to that searcher and their funding pathway. We build and connect these pages, written within the National Law advertising provisions, as part of the engagement.

We handle account setup, healthcare advertiser verification, copy, and tracking. From you we mainly need clarity on capacity, funding mix, service priorities, and access to your booking system, plus a quick review of compliance-sensitive copy before it goes live.