Meta Ads for Occupational Therapy

Reaching Families Before They Search

Most parents don't wake up one morning and search for an occupational therapist. Their journey usually begins with a concern: their child struggling with handwriting, having meltdowns over clothing textures, or finding it difficult to focus in class. They start researching these concerns on Facebook and Instagram, joining parenting groups, reading articles, and looking for answers.

Meta advertising allows you to be present during this research phase. By targeting parents with interests in child development, sensory processing, or specific concerns, you can introduce your practice as a helpful resource before they even realise an OT assessment might help.

Targeting Parents Effectively

Meta's targeting capabilities are powerful for paediatric OT practices. We can reach parents of children in specific age ranges, people who have engaged with child development content, members of parenting groups, and those who have shown interest in conditions like autism, ADHD, or sensory processing difficulties.

We build custom audiences from your existing client base, finding parents with similar characteristics. We retarget website visitors who browsed your services but didn't book. These layered approaches help you reach the families most likely to need and value your services.

Creative That Builds Trust

Parents making decisions about their child's care need to trust you before they'll book. Our creative strategies focus on demonstrating your expertise, showing your approach to working with children, and making the first step feel comfortable and low-risk.

We test different approaches: educational content about developmental milestones, introductions to your therapists, explanations of what to expect from an assessment. Through systematic testing, we find what resonates with your target families.

AHPRA Compliance in Social Advertising

As registered health practitioners, occupational therapists must ensure all advertising meets AHPRA guidelines. This includes careful handling of testimonials, appropriate language around outcomes, and correct display of qualifications. Many agencies don't understand these requirements, putting your registration at risk.

We build AHPRA compliance into every piece of creative. Our copywriters understand the guidelines, and every ad is reviewed before launch. You get campaigns that perform while keeping your registration protected.

Tracking Real Results

iOS privacy changes have made measuring Meta advertising results challenging. We've invested in tracking infrastructure that connects campaigns to actual client bookings, showing you which ads drive real enquiries and assessments, not just clicks and form fills.