Meta Ads for Occupational Therapy

Yes. We build separate audiences and messaging for participants and families, and for the support coordinators who often shortlist OT providers. The copy references functional capacity assessments and plan supports accurately, and we keep all targeting within Meta's special ad category rules where they apply.

No. Those audiences think and search differently and are usually funded differently, so we run them as separate campaigns with their own budgets and creative. That stops a busy paediatric stream from eating the budget meant for adult rehabilitation, and lets us report on each independently.

We avoid testimonials, before and after framing, and any promise of outcomes. Instead we focus on explaining what an assessment involves, the functional areas you work across, and your clinicians' qualifications. Every piece of creative is reviewed against AHPRA advertising guidance and Meta's health policies before it goes live.

The strongest OT ads describe the everyday functional difficulty a family is facing, such as a child struggling with handwriting or an adult relearning daily tasks, then explain how an assessment helps clarify what is going on and what support is available. That is informative and compliant without overstating results.

Yes, and we treat that as a core part of the job. We pace delivery to your live clinical capacity, slowing or pausing streams that are waitlisted and scaling those with openings or a new clinician coming on board, so enquiry volume matches the appointments you can offer.

We usually separate them. Adults referred under a GP chronic disease management plan have different expectations and price sensitivity to self-funded private clients, so distinct messaging and landing pages tend to convert better than one generic campaign trying to serve both.

It complements them. Referral networks bring a steady base, but Meta lets you reach families and adults who have noticed a functional concern but have not yet acted on it. It is a way to grow beyond your existing referrers without depending on any single one of them.

We track past the form submission to the booked initial assessment using the Meta Pixel and Conversions API with server-side enhancements. That tells us which audiences and creative produce genuine intakes by funding stream, rather than just clicks or enquiry counts.

Paediatric enquiries often lift around the start of the school year and after parent-teacher discussions, while NDIS demand can shift around plan review periods. We map your own historical patterns and weight budget toward the months when each stream tends to be most active.

Yes. Those services attract a different audience, often older adults, carers or aged care families, so we run dedicated campaigns and creative for them rather than burying them inside a general OT message where they tend to get overlooked.

We review anything you have, but OT campaigns generally perform best with creative made for the format, such as short clinic and clinician introduction videos and clear function-led graphics. We produce this for you and test variations rather than relying on repurposed website images.

The first weeks cover mapping your service lines and funding mix, setting up tracking, and building audiences and creative. Campaigns then enter a learning phase, and we generally expect delivery to stabilise and the data to become reliable across roughly the first four to six weeks.