Service-Specific Targeting
Campaigns targeting eye exams, contact lenses, glasses, dry eye treatment, and specialty services that drive optometry searches.
Google Ads for Optometrists
Capture Patients When Vision Problems Demand Attention
When blurry vision, headaches, or children's school reports trigger eye care searches, patients are ready to book. We build campaigns that capture these high-intent searches and convert them into appointments.
Service-specific campaigns for exams, contacts, dry eye
Bulk billing messaging to reduce cost barriers
Children's vision targeting for family-focused practices
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
Optometry Marketing Specialists
We Understand Vision Care Patient Behaviour
From eye exam targeting to dry eye campaigns, we know how to reach patients who need optometry services.
Urgency Capture
Vision problems often worsen until patients seek help. We capture these high-intent searches when symptoms become significant.
Bulk Billing Messaging
Campaigns highlighting Medicare bulk-billed eye tests to capture cost-conscious patients who may be delaying care.
Children's Vision Targeting
Campaigns reaching parents concerned about children's vision, school performance, and myopia progression.
AHPRA Compliant Copy
All ad copy compliant with AHPRA advertising guidelines for optometrists. Careful claims management around treatment outcomes.
Booking Attribution
Track from ad click through to booked appointment. Know exactly which services and campaigns drive your revenue.
Advanced Conversion Tracking
Integration with practice management systems like Halaxy, Cliniko, and Splose. Track actual patient bookings, not just form fills.
Daily Optimisation, Not Set and Forget
We're in your account daily, not monthly. Proactive scripts monitor performance around the clock. Problems get caught before they cost you money.
A Decade of Healthcare Data
A decade of allied health ad spend means your campaigns start with proven benchmarks, not guesswork. You skip the expensive learning curve.
Strategic Approach
Campaigns Built on Patient Understanding
Every campaign draws on knowledge of how vision patients search and what convinces them to book.
1
Practice Analysis
Understanding your service focus, specialisations, and the patient types you serve best.
2
Search Research
Mapping high-volume eye care searches and identifying opportunities in your local market.
3
Campaign Architecture
Building campaigns around services, conditions, and patient types rather than just 'optometrist' keywords.
4
Compliant Messaging
Ad copy that communicates your expertise while meeting AHPRA advertising requirements.
5
Landing Pages
Service-specific pages that address patient concerns and enable easy booking.
6
Performance Tracking
Ongoing optimisation based on appointment bookings and patient quality data.
Optometry Search Strategy
How Google Ads Works for Optometry Practices
The service-focused approach that captures patients when vision problems demand attention
The Delayed Action Pattern
Vision patients have a distinctive behaviour pattern. They tolerate deteriorating vision for months or years. They adjust screen brightness, hold phones further away, and blame tiredness for headaches. Then something tips them over: driving becomes uncomfortable, a headache won't go away, or a child's teacher raises concerns.
Effective optometry advertising captures patients at this tipping point. They're searching with urgency. They want an appointment soon. Your campaigns need to be present with compelling messaging that addresses their specific concern and makes booking easy.
Beyond Generic Optometrist Targeting
Generic 'optometrist near me' campaigns miss significant opportunity. Patients often search their specific symptoms or needs: blurry vision, eye strain, children's eye test, contact lens fitting. Each search type represents a distinct patient with specific concerns.
We build campaigns around specific services and conditions. Eye exam campaigns target patients ready for comprehensive testing. Contact lens campaigns reach those wanting to switch from glasses. Dry eye campaigns capture patients struggling with symptoms. Each service gets targeted messaging and dedicated landing pages.
Bulk Billing as a Patient Acquisition Strategy
Many Australians delay eye tests because they assume they're expensive. Medicare bulk-billed eye tests represent a significant patient acquisition opportunity for eligible patients. Clear bulk billing messaging in ads removes a common barrier to booking.
Campaigns highlighting bulk-billed eye exams can capture cost-conscious patients who've been putting off eye care. Once in your practice for a bulk-billed test, these patients often need glasses, contacts, or specialty services that represent practice revenue.
Children's Vision Market
Parents searching for children's eye tests represent a valuable patient segment. School-age children need regular eye testing, and parents are highly motivated by concerns about school performance or vision development.
The children's vision market includes myopia control, which represents growing parent awareness of progressive short-sightedness. Campaigns targeting myopia management reach parents actively researching options to slow their children's vision deterioration.
Dry Eye as a Specialty Service
Dry eye represents a significant opportunity for practices with specialty services. Patients often suffer for years before seeking professional help, trying over-the-counter drops without success.
Dry eye campaigns target patients at the decision point when symptoms have become significant enough to seek professional assessment. These patients often need ongoing management, representing recurring revenue for practices with dry eye treatment capabilities.
Tracking Real Patient Value
Different optometry services have different patient values. A bulk-billed eye test might lead to glasses and contact lens revenue. A dry eye patient might need ongoing treatment. Understanding which campaigns drive your most valuable patients helps optimise advertising investment over time.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6Â weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
Full-Service Management
Everything Your Practice Needs to
From service targeting through booking attribution, we handle every element of optometry Google Ads.
Eye Exam Campaigns
Targeting comprehensive eye test searches with bulk billing messaging where applicable.
Contact Lens Targeting
Campaigns for contact lens fitting, multifocal contacts, and specialty lens searches.
Dry Eye Campaigns
Targeting dry eye treatment and symptoms searches for practices offering dry eye services.
Children's Vision
Campaigns reaching parents searching for children's eye tests and myopia management.
Call Tracking
Phone tracking to capture and attribute calls to specific campaigns and services.
Landing Pages
Service-specific pages explaining your approach to each eye care need.
Remarketing
Re-engaging visitors who researched but didn't book with appropriate follow-up messaging.
Monthly Reporting
Clear reporting on enquiries, bookings, and cost per new patient by service type.
Common Questions
Optometry Google Ads
FAQ
What optometry practice owners need to know about search advertising
Most optometry practices invest $2,000 to $5,000 monthly. Smaller practices or testing phases can start at $1,500. Investment scales with growth goals and service diversity.
Eye exams typically have strong search volume. Contact lenses, dry eye treatment, and children's vision also perform well. We research demand for your specific services and area.
Yes. Campaigns can target dry eye symptoms, treatment searches, and related queries for practices with dry eye specialty services.
We create campaigns highlighting Medicare bulk-billed eye tests where applicable, capturing cost-conscious patients who may be delaying eye care.
Enquiries can begin within days of launch. Campaigns typically reach optimal performance after 4-8 weeks of data-driven optimisation.
Yes. Campaigns can focus on children's vision, school readiness eye tests, and myopia control for practices serving paediatric patients.
We target contact lens fitting, specialty contacts, multifocal lenses, and related searches for practices with contact lens services.
Call tracking, form submission tracking, and booking attribution. Clear visibility into cost per new patient by service type.
We integrate with major healthcare systems including Halaxy, Cliniko, and Splose, plus leading CRMs. This lets us track actual patient bookings, not just enquiries, so we optimise for real results.
We connect directly to your booking system where possible, tracking which ad clicks become real appointments. For phone enquiries, we use AI-powered call tracking that transcribes and analyses every call.
We offer free account audits that often reveal wasted spend, even in accounts run by reputable agencies. Healthcare advertising has nuances generalists miss. A second opinion costs nothing.
Yes. We implement call tracking with AI transcription and analysis. You'll see which campaigns drive calls, plus insights on call quality and how your team handles enquiries.
Still have questions? We're here to help.
Book a free strategy call