Population Targeting
Reach screen workers, parents, and demographics who commonly need eye care with relevant vision health messaging.
Meta Ads for Optometry Practices
Reach People Living with Vision Problems
Many Australians tolerate eye strain, headaches, and deteriorating vision because they don't realise how much better they could see. We put your practice in front of people who need eye care but haven't sought it.
Population targeting for screen workers, parents, adults
Bulk billing messaging to reduce cost barriers
Educational content that builds awareness
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
Beyond Search Marketing
Build Awareness Among Vision Care Populations
Meta advertising reaches people who need eye care but haven't searched yet. We build awareness among screen workers, parents, and those tolerating vision problems.
Preventive Awareness
Educational content about eye health and regular testing, prompting people to act before vision problems worsen.
Children's Vision Campaigns
Targeted campaigns reaching parents about children's eye tests, school readiness, and myopia awareness.
Bulk Billing Promotion
Campaigns highlighting Medicare bulk-billed eye tests to remove cost barriers for patients delaying care.
AHPRA Compliant Creative
All creative designed to meet AHPRA guidelines for optometrists and Meta healthcare policies.
Conversion Tracking
Tracking that ties bookings back to campaigns despite iOS privacy changes. Know what's actually working.
Strategic Approach
Social Strategy for Optometry Practices
Understanding which populations need eye care shapes every campaign we build.
1
Audience Development
Building audiences around demographics, behaviours, and interests that correlate with eye care needs.
2
Educational Creative
Content that educates about eye health and positions your practice for common vision concerns.
3
Compliant Messaging
Copy that educates about optometry while meeting AHPRA guidelines and Meta healthcare policies.
4
Campaign Structure
Campaigns structured around populations, services, and awareness versus direct response objectives.
5
Tracking Implementation
Conversions API and server-side tracking to maintain attribution despite privacy changes.
6
Performance Optimisation
Continuous testing and optimisation based on actual patient bookings.
Social Strategy
Why Facebook and Instagram Work for Optometry
Building awareness among populations who need eye care but haven't acted
The Awareness Opportunity
Many Australians tolerate vision problems for years. The eye strain that's become normal by afternoon. The headaches blamed on stress. The gradual increase in reading distance. These people aren't searching for optometrists because they've adapted to deteriorating vision without realising help is available.
Meta advertising reaches these people where they spend time online. Educational content about eye health. Information about when symptoms warrant professional attention. This awareness building prompts people to book eye tests sooner rather than tolerating problems indefinitely.
Screen Worker Targeting
Australians spend unprecedented time on screens. Office workers, digital professionals, and remote workers stare at displays for eight or more hours daily. Many experience eye strain, headaches, and fatigue without connecting these symptoms to vision care needs.
Meta's targeting capabilities let us reach these screen-heavy populations with relevant messaging. Content about digital eye strain. Information about computer vision syndrome. Awareness that regular eye tests can address screen-related vision fatigue.
Parents and Children's Vision
Parents are highly motivated by their children's health and educational success. Many don't know that children should have regular eye tests, or that vision problems can significantly affect school performance.
Campaigns targeting parents build awareness about children's vision needs. Back-to-school eye test reminders. Information about signs of vision problems in children. Myopia control awareness for parents concerned about progressive short-sightedness.
The Presbyopia Transition
Adults in their mid-40s typically begin experiencing presbyopia. They hold phones further away. They adjust screen brightness. They blame small fonts and poor lighting before accepting they need reading glasses.
Targeting adults in this age bracket builds awareness that presbyopia is normal and treatable. Content normalises the transition and positions your practice as the solution when reading becomes frustrating.
Bulk Billing Education
Many Australians assume eye tests are expensive and delay care as a result. Medicare bulk-billed eye tests for eligible patients represent an opportunity to capture patients who've been putting off appointments.
Social advertising can educate about bulk billing availability. Reaching people who may not know their eye test could be covered. This removes a common barrier and prompts action from patients who might otherwise delay indefinitely.
Local Practice Recognition
Optometry is local. Patients choose practices near their home or workplace. Building local awareness means your practice becomes the name people think of when vision problems eventually demand attention.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6 weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
Full-Service Management
Creative to Conversion,
Professional creative, compliant copy, audience strategy, and tracking that actually works.
Screen Worker Targeting
Reach office workers and digital professionals with eye strain and screen fatigue awareness content.
Parent Campaigns
Targeting parents with children's vision, school readiness, and myopia control messaging.
Custom Creative
Professional ad creative designed for your specific practice and patient populations.
Educational Content
Vision health content that builds awareness and demonstrates expertise.
Lead Campaigns
Lead form campaigns for efficient enquiry capture when appropriate.
Remarketing
Re-engaging website visitors with appropriate follow-up messaging.
Policy Compliance
Navigating AHPRA and Meta healthcare advertising requirements.
Monthly Reporting
Clear reporting on reach, engagement, enquiries, and bookings.
Questions Answered
Optometry Social
Advertising FAQ
What optometry practice owners need to know about Facebook and Instagram advertising
Google captures patients actively searching for eye tests. Meta builds awareness among populations who need eye care but haven't acted yet. Both work well together.
Most practices invest $1,500 to $3,500 monthly. Smaller budgets can work for testing or awareness. Investment scales with growth objectives.
Yes. We can target parents with school-age children with children's vision and myopia awareness content.
Campaigns can target office workers, heavy screen users, and professional demographics with eye strain awareness and digital eye health content.
Educational content about eye health performs well. Before and after imagery for glasses and styling generates engagement.
Yes. Campaigns highlighting Medicare bulk-billed eye tests can reach people who may be delaying care due to cost assumptions.
We implement Conversions API and server-side tracking to maintain accurate attribution despite iOS privacy changes.
Yes. Meta allows geographic targeting to reach people in your service area specifically.
Still have questions? We're here to help.
Book a free strategy call