Win direct bookings from search
Good physiotherapy clinic marketing starts where most private patients do: on Google, usually on a phone and ready to book within days. Google Ads for physiotherapists captures that intent with separate campaigns for near-me searches, acute problems like sciatica and neck pain, and post-surgical rehab, so budget follows the work you want. SEO for physios builds your Google Business Profile, suburb pages and condition pages so you keep showing up without paying for every click.
Be the physio local GPs refer to
Patients on a GP chronic condition management plan can claim up to five Medicare-subsidised allied health sessions a year, and their GP usually suggests where to go. Orthopaedic surgeons and sports doctors refer post-operative and injury patients the same way. We build a referrer page with your clinicians, specialisations, availability and intake steps, so a referring practice can send patients with confidence and knows what happens next.
WorkCover, CTP, DVA and NDIS pathways
Funded patients mostly arrive through case managers, rehabilitation coordinators, insurers and support coordinators rather than open search. Each stream needs its own landing page explaining who pays, what paperwork is needed and how you report back. DVA card holders value a clinic that handles eligibility without making them chase it. For NDIS participants, we make your registration status and the participants you support clear, so coordinators can shortlist you quickly.
A website that turns visits into bookings
Many physio websites describe services in clinical language and bury the booking button. A physiotherapy website should show therapist profiles, specialisations, funding options and on-the-spot private health claiming, with Cliniko, Nookal or Halaxy booking one tap away on every page. Facebook and Instagram ads for physios then reach people before they search, filling Clinical Pilates, pre-season screening and women's health programs.
Ahpra-checked, reported by pathway
Physiotherapy is an Ahpra-regulated profession, so every ad, page and post is checked against the Ahpra advertising guidelines before it goes live. Testimonials about clinical care are restricted, outcome claims are qualified, and nothing implies a guaranteed result. We report cost per enquiry by pathway and location, so you can see which sources fill the diary and where to put the next dollar. Physio sits within our wider allied health marketing work.
DVA fee briefings for allied health practices
For practices providing DVA-funded care, our DVA allied health fees briefing explains the funding changes to consider alongside service capacity and referral planning. Our update on the withdrawn DVA allied health cap covers the later policy change. Check the schedule for your profession before updating patient information.
