Condition-Specific Targeting
Back pain, sports injuries, post-surgical rehab, chronic pain, workplace injuries. We target the specific conditions your clinic treats, not generic physio searches.
Google Ads for Physiotherapy
Capture Patients Searching for Help with Pain and Injury
Back pain at 6am. Knee injury after weekend sport. Post-surgical rehab questions at midnight. Your potential patients are searching for help right now. We make sure they find your clinic.
Condition-specific campaigns that match patient intent
AHPRA-compliant copy from healthcare marketing specialists
Real booking attribution, not just click metrics
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
Physio Marketing Specialists
We Understand How Physio Patients Search
From sports injuries to chronic pain, we know the search patterns that lead to booked appointments.
Specialisation Campaigns
Sports physio, musculoskeletal, women's health, paediatric, aged care, vestibular. Campaign structure reflects your clinical focus areas.
Competition Management
Physiotherapy is competitive in most areas. We help you compete effectively against larger clinics and corporate chains.
Local Service Ads
Google Local Service Ads management for prominent visibility with the Google Guaranteed badge.
AHPRA Compliance
All ad copy compliant with AHPRA advertising guidelines for physiotherapists. No outcome claims that put your registration at risk.
Booking Tracking
Tracking that connects ad spend to actual patient bookings, not just clicks. Know your true cost per new patient.
Advanced Conversion Tracking
Integration with practice management systems like Halaxy, Cliniko, and Splose. Track actual patient bookings, not just form fills.
Daily Optimisation, Not Set and Forget
We're in your account daily, not monthly. Proactive scripts monitor performance around the clock. Problems get caught before they cost you money.
A Decade of Healthcare Data
A decade of allied health ad spend means your campaigns start with proven benchmarks, not guesswork. You skip the expensive learning curve.
Strategic Approach
Campaigns Built on Physio Intelligence
Every campaign draws on data from physiotherapy clinics to inform keyword strategy, messaging, and campaign structure.
1
Clinic Analysis
Understanding your specialisations, target patients, service area, and competitive landscape.
2
Condition Research
Identifying the specific conditions and injuries your target patients search for in your area.
3
Campaign Structure
Building campaigns around your specialisations and the conditions that drive bookings.
4
Compliant Copy
AHPRA-compliant ad copy that connects with patient pain points and encourages action.
5
Landing Pages
Conversion-optimised pages that speak to specific conditions and guide patients toward booking.
6
Optimisation
Ongoing optimisation based on booking data, not just click-through rates.
Physio Search Strategy
How Google Ads Works for Physiotherapy Clinics
The condition-based approach that captures high-intent patients ready to book
Why Physio Patients Search the Way They Do
People in pain don't search for 'musculoskeletal therapy'. They search for what hurts. 'Lower back pain after sitting at desk'. 'Shoulder pain sleeping on side'. 'Knee pain running'. These specific condition searches represent patients ready to take action.
Generic campaigns targeting 'physiotherapist near me' capture some demand, but miss the high-intent patients searching for solutions to specific problems. These specific searches also face less competition and often cost less per click than generic profession searches.
Specialisation Strategy
Physiotherapy spans multiple specialisations, each with distinct patient populations and search behaviours. Sports physio patients search differently than aged care patients. Women's health physio requires sensitive messaging. Vestibular rehab targets specific symptom searches.
We structure campaigns around your clinical specialisations, ensuring messaging matches the patient you're trying to reach. A campaign for sports physio uses different language and targets than a campaign for chronic pain management.
Competition in Local Markets
Physiotherapy is competitive in most Australian markets. Corporate chains bid on broad terms. Multiple clinics compete for the same patients. Without smart strategy, smaller clinics can find themselves priced out.
Our approach focuses on areas where you can win. Specific conditions. Clear specialisations. Hyper-local targeting. This often performs better than trying to compete on generic terms with larger budgets.
The AHPRA Compliance Factor
AHPRA advertising guidelines restrict what physiotherapists can claim. No guaranteed outcomes. Testimonials have requirements. Qualifications must be presented correctly. Google also has its own healthcare advertising policies.
We build compliance into every campaign. Ad copy is reviewed against current guidelines. Landing pages are structured to convert while meeting regulatory requirements. This protects your registration and prevents costly ad disapprovals.
Tracking Real Results
Physiotherapy patients often book by phone. Many clinics don't track phone calls from Google Ads, making it impossible to measure true return on investment. We implement call tracking that attributes every enquiry to its source.
This data drives optimisation. We know which keywords, which ads, and which landing pages actually result in booked patients. Optimisation based on bookings, not clicks, is how we consistently improve performance.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6Â weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
Full-Service Management
Everything Your Clinic Needs to
From condition targeting through booking tracking, we handle every element of physio Google Ads.
Condition Campaigns
Targeted campaigns for the specific injuries and conditions your clinic treats.
Specialisation Targeting
Separate campaigns for sports physio, women's health, paediatric, or other specialisations.
Local Service Ads
Google Local Service Ads setup and management for enhanced local visibility.
Call Tracking
Phone call tracking to capture and attribute calls to specific campaigns and keywords.
Landing Pages
Condition-specific landing pages designed to convert physio patients.
Remarketing
Re-engaging website visitors who didn't book with appropriate follow-up messaging.
Competitor Analysis
Ongoing monitoring of competitor advertising and positioning adjustments.
Monthly Reporting
Clear reporting on enquiries, bookings, cost per patient, and campaign performance.
Common Questions
Physio Google Ads
FAQ
What physiotherapy clinic owners need to know about Google Ads
Most physio clinics we work with invest $2,000 to $6,000 monthly. Larger multi-location clinics may invest more. We can start with a test budget and scale based on results.
The conditions you're most equipped to treat and want to see more of. Back pain, sports injuries, post-surgical rehab, and workplace injuries typically have strong search volume. We research demand in your specific area.
All ad copy reviewed against AHPRA guidelines before launch. No outcome claims, no testimonials that breach guidelines. Compliance is built into our copywriting process.
Yes, but strategically. Larger chains often run broad campaigns. We can compete effectively by targeting specific conditions and local intent with more relevant messaging.
Enquiries can begin within days of campaign launch. Campaigns typically reach optimal performance after 4-8 weeks of optimisation based on booking data.
Yes. If you offer sports physio from one location and women's health from another, we structure campaigns to match service to location.
These patients often search differently. We can build campaigns targeting workplace injury terms and insurance-related searches where appropriate.
We implement tracking for phone calls, form submissions, and online bookings. This connects ad spend to actual patient acquisition, giving you clear ROI visibility.
We integrate with major healthcare systems including Halaxy, Cliniko, and Splose, plus leading CRMs. This lets us track actual patient bookings, not just enquiries, so we optimise for real results.
We connect directly to your booking system where possible, tracking which ad clicks become real appointments. For phone enquiries, we use AI-powered call tracking that transcribes and analyses every call.
We offer free account audits that often reveal wasted spend, even in accounts run by reputable agencies. Healthcare advertising has nuances generalists miss. A second opinion costs nothing.
Yes. We implement call tracking with AI transcription and analysis. You'll see which campaigns drive calls, plus insights on call quality and how your team handles enquiries.
Still have questions? We're here to help.
Book a free strategy call