Pre-Search Awareness
Reach patients before they search. Many people live with pain they think is normal. Social advertising educates and prompts them to seek help.
Meta Ads for Physiotherapy Clinics
Reach Patients Before They Know They Need You
The runner pushing through knee pain. The office worker accepting back ache as normal. The new mum who doesn't know pelvic floor physio exists. We put your clinic in front of potential patients before they think to search.
Sports physio targeting for runners, cyclists, and athletes
Women's health reach for new and expecting mothers
Local awareness building that makes you the go-to clinic
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
Beyond Search Marketing
Build Demand Before Patients Search
Meta advertising reaches people who need physio but haven't yet realised or taken action. We turn that potential into bookings.
Specialisation Positioning
Sports physio to runners. Women's health to new mums. Aged care to adult children. Target specific audiences with relevant messaging.
Local Community Building
Build your clinic's presence in the local community. Become the recognisable physio people think of when injury strikes.
Event and Seasonal Targeting
Pre-marathon campaigns. Back-to-sport messaging. Seasonal injury prevention. Timely campaigns that match patient needs.
AHPRA Compliant Creative
All ad creative reviewed against AHPRA guidelines. Understanding what can and cannot be claimed in social advertising.
Conversion Tracking
Tracking that ties bookings back to campaigns despite iOS privacy changes. Know what's actually working.
Strategic Approach
Social Strategy Built on Patient Psychology
Understanding why people delay seeking physio care shapes every campaign we build.
1
Audience Development
Building audiences based on your specialisations, local demographics, and patient profiles.
2
Creative Production
Custom creative that stops the scroll and connects with your target patients.
3
Compliant Messaging
AHPRA-compliant copy that resonates with patients while meeting advertising requirements.
4
Campaign Structure
Campaigns structured around awareness, consideration, and conversion objectives.
5
Tracking Setup
Implementing conversion tracking that works despite iOS privacy restrictions.
6
Optimisation
Continuous testing and optimisation based on actual booking outcomes.
Social Strategy
Why Facebook and Instagram Work for Physiotherapy
Building awareness and demand among patients who aren't yet searching for help
The Awareness Gap in Physiotherapy
Many Australians live with pain they think is normal. Back pain after sitting all day. Knee niggles that appear when running. Post-natal discomfort that persists for months. These people aren't searching for a physiotherapist because they don't recognise their situation as treatable or they've normalised the pain.
Meta advertising bridges this awareness gap. Educational content about when pain isn't normal. Information about conditions many people don't know have treatments. This content reaches people where they spend time online and prompts them to take action they wouldn't have otherwise considered.
Specialisation Targeting
Different physiotherapy specialisations serve different populations with distinct behaviours and interests. Sports physio patients might follow running pages and participate in local park runs. Women's health patients are often engaged in parenting communities. Occupational health patients work in specific industries.
Meta's targeting capabilities let us reach these specific populations with relevant messaging. Instead of generic physio advertising, we can speak directly to runners about common running injuries, to new mothers about post-natal recovery, to office workers about desk-related pain.
Local Community Presence
Physiotherapy is fundamentally local. Patients choose clinics within reasonable travel distance of home or work. Meta advertising helps build your clinic's presence in the local community.
When someone does eventually need a physio, whether from sudden injury or accumulated discomfort, you want your clinic to be the name they remember. Consistent local presence advertising builds this recognition over time.
Timing and Events
Physiotherapy demand follows predictable patterns. Pre-marathon injury concerns. Back-to-sport injuries after the Christmas break. Winter posture issues from hunkering down. Summer activity injuries.
We build campaign calendars that match these patterns, reaching potential patients at the moments they're most likely to need you or be thinking about injury prevention.
Compliance in Social Advertising
AHPRA advertising guidelines apply to Facebook and Instagram just as they do to any other marketing channel. The visual nature of social advertising creates additional considerations around implied claims from images and video.
We build compliance into creative development from the start. All ad creative is reviewed against current guidelines. Messaging is crafted to connect with patients while staying within regulatory requirements.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6 weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
Full-Service Management
Creative to Conversion,
Professional creative, compliant copy, audience strategy, and tracking that actually works.
Specialisation Targeting
Different audiences for different specialisations. Runners for sports physio, new parents for women's health.
Local Awareness
Building your clinic's recognition in your service area.
Custom Creative
Professional ad creative designed for your specific clinic. No generic templates.
Lead Campaigns
Lead form campaigns for efficient enquiry capture when appropriate.
Remarketing
Re-engaging website visitors with appropriate follow-up messaging.
Event Campaigns
Timely campaigns around sporting events, seasons, and local happenings.
Policy Compliance
Navigating Meta's healthcare policies and AHPRA requirements.
Monthly Reporting
Clear reporting on reach, engagement, enquiries, and bookings.
Questions Answered
Physio Social
Advertising FAQ
What physiotherapy clinic owners need to know about Facebook and Instagram advertising
Google captures patients actively searching for physio. Meta reaches people before they search, building awareness among potential patients who haven't taken action yet. Many successful clinics use both.
Most clinics invest $1,500 to $4,000 monthly. Smaller budgets can work for testing or brand awareness. Investment scales with growth objectives and service area size.
It depends on your specialisation. Sports physio targets active people and athletes. Women's health targets new and expecting mothers. General musculoskeletal targets office workers and active adults.
All creative and copy reviewed against AHPRA guidelines before launch. We understand the restrictions on outcome claims and testimonials. Compliance built into the creative process.
Yes. Vestibular physio, pelvic floor, hand therapy, neurological physio. Targeted campaigns can reach specific populations who need niche services but don't know to search for them.
Video performs well for demonstrating expertise and building trust. Educational content about conditions generates engagement. We test formats to find what works for your audience.
We implement Conversions API and server-side tracking to maintain accurate attribution despite iOS privacy changes.
Yes. Pre-marathon campaigns, back-to-sport messaging after summer, winter injury prevention. Timely campaigns that match when patients are most likely to need you.
Still have questions? We're here to help.
Book a free strategy call