Healthcare Policy Compliance
All campaigns designed and managed to comply with Google's healthcare advertising policies and AHPRA guidelines specific to Positive Behaviour Support.
Google Ads for Positive Behaviour Support Practices
Capture Referrals From Coordinators Seeking Solutions
Support coordinators searching for PBS practitioners often face urgent situations. Restrictive practices incidents, participant distress, or plan review deadlines drive immediate action. We position your practice at the top of search results when coordinators and families need behaviour support now.
Target support coordinators seeking urgent PBS
Crisis-aware messaging that resonates
Referral pipeline from NDIS professionals
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
We Know PBS Marketing
Google Ads That Speak to Coordinator Urgency
PBS referrals often come during crisis moments. A restrictive practice has occurred, a participant is in distress, or a plan review is approaching. Your ads need to reach coordinators at these critical decision points with messaging that demonstrates your capacity to respond.
High-Intent Patient Capture
Target patients actively searching for Positive Behaviour Support services at the exact moment they're looking for care.
Local Market Dominance
Capture patients in your specific service area with geo-targeted campaigns optimised for Positive Behaviour Support practices.
Measurable ROI
Comprehensive tracking of calls, form submissions, and bookings to measure true cost per patient acquisition.
Keyword Expertise
Deep understanding of how patients search for Positive Behaviour Support services, targeting high-value keywords that convert.
Continuous Optimisation
Ongoing bid management, keyword refinement, and ad testing to improve performance over time.
Advanced Conversion Tracking
Integration with practice management systems like Halaxy, Cliniko, and Splose. Track actual participant referrals, not just form fills.
Daily Optimisation, Not Set and Forget
We're in your account daily, not monthly. Proactive scripts monitor performance around the clock. Problems get caught before they cost you money.
A Decade of Healthcare Data
A decade of NDIS provider ad spend means your campaigns start with proven benchmarks, not guesswork. You skip the expensive learning curve.
Referral-Focused Campaigns
Building a Steady Stream of Coordinator Enquiries
We structure campaigns around the search behaviour of support coordinators, plan managers, and families actively seeking behaviour support. Geographic targeting ensures you appear for searches in your service areas, while ad copy emphasises availability and rapid response.
1
Audit & Strategy
Deep analysis using benchmark data from $12M+ managed healthcare ad spend to build your winning strategy.
2
Creative & Copy
Custom ad creative and AHPRA-compliant copy written by healthcare marketing specialists.
3
Landing Pages
Conversion-optimised pages with stunning design, professional copy, and our proprietary tracking systems.
4
Advanced Tracking
Our tools push accurate conversion data back to Google, advanced UTM tracking, and real lead attribution.
5
Launch & Manage
Full campaign management with optimisation based on actual patient bookings, not vanity metrics.
Deep Dive
Google Ads Strategy for Positive Behaviour Support Practitioners
Reaching support coordinators and families when they need behaviour intervention most
The PBS Referral Pathway
Positive Behaviour Support operates differently from most allied health services. Referrals typically come through support coordinators, plan managers, or families responding to specific situations. A restrictive practice has occurred. A participant's behaviour is escalating. A plan review is approaching and behaviour supports need to be in place.
This referral pattern shapes how we approach Google Ads for PBS practitioners. We target not just participants and families, but the NDIS professionals who connect participants with behaviour support services. Understanding this dual audience is essential for effective PBS advertising.
Crisis-Aware Messaging
Many PBS enquiries come during periods of stress. Support coordinators are dealing with urgent situations. Families are seeking help after difficult incidents. Your advertising needs to acknowledge this context without exploiting it.
We craft ad copy that emphasises availability, rapid response, and genuine expertise. Messaging focuses on your capacity to help rather than dwelling on crisis scenarios. This approach builds trust with referrers while maintaining the professionalism expected in the NDIS sector.
Targeting Support Coordinators
Support coordinators are key gatekeepers for PBS referrals. They research practitioners on behalf of participants, seeking providers who can respond to specific needs. We develop campaigns specifically designed to reach coordinators during their search process.
Keywords target the specific terms coordinators use: functional behaviour assessments, behaviour support plans, restrictive practices reduction. Geographic targeting ensures you appear for searches in your service area. Ad extensions highlight your NDIS registration, practitioner qualifications, and service availability.
Geographic Coverage Strategy
PBS practitioners often cover substantial geographic areas, particularly in regional locations. We structure campaigns to reflect your actual service coverage, ensuring you appear for searches across all areas where you can provide support.
For practitioners covering multiple regions, we create location-specific ad groups that allow messaging to be tailored to each area while maintaining campaign efficiency. This approach helps you compete effectively in diverse markets without wasting budget on areas outside your coverage.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6 weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
PBS-Specific Features
Campaigns Built for Behaviour Support Referrals
From restrictive practices consultations to functional behaviour assessments, we target the specific services coordinators search for when matching participants to practitioners.
Healthcare Ad Policy Compliance
All campaigns designed to meet Google's healthcare advertising requirements and AHPRA guidelines.
Service-Specific Campaigns
Targeted campaigns for each Positive Behaviour Support service you offer, capturing patients seeking specific treatments.
Local Service Ads
Google Local Service Ads management putting your practice in prominent 'Google Guaranteed' positions.
Call Tracking
Phone call tracking to capture and attribute calls generated by your Google Ads campaigns.
Landing Page Optimisation
Conversion-optimised landing pages designed specifically for Positive Behaviour Support advertising campaigns.
Remarketing Campaigns
Strategic remarketing to re-engage website visitors who didn't convert initially.
Competitor Monitoring
Ongoing monitoring of competitor advertising to maintain competitive positioning.
Monthly Reporting
Comprehensive reports on campaign performance, patient acquisition, and ROI.
FAQ
Google Ads for PBS Practitioners Explained
all the time.
Answers to common questions about search advertising for Positive Behaviour Support services
Most Positive Behaviour Support practices we work with invest between $2,000 and $6,000 monthly. We can start with a test budget to establish baseline metrics before scaling investment.
Healthcare Google Ads typically delivers strong ROI, with many Positive Behaviour Support practices seeing cost per patient acquisition between $30 and $80 depending on services and market competition.
Google Ads delivers results immediately—you can see enquiries within days of launch. However, campaigns typically require 4-8 weeks of optimisation to reach peak performance.
Most Positive Behaviour Support services can be advertised with appropriate certification and compliant ad copy. We guide you through applicable policies for your specific services.
We typically recommend a minimum 3-month commitment to allow sufficient time for campaign optimisation. After this, we offer month-to-month management.
We manage the Google healthcare advertiser verification process on your behalf, including gathering required documentation and submitting applications.
Absolutely—Google Ads and SEO complement each other effectively. Ads provide immediate visibility while SEO builds long-term organic presence.
Healthcare ads face higher scrutiny. We proactively design campaigns to minimise disapprovals and respond quickly to any issues, submitting appeals or adjusting ads promptly.
We implement comprehensive tracking for phone calls, form submissions, and online bookings, providing clear visibility into cost per patient acquisition.
Yes, we create service-specific campaigns targeting the particular treatments and services you want to promote.
We analyse competitor positioning and develop strategies that differentiate your practice while competing effectively for valuable keywords.
Monthly reports include keyword performance, conversion data, cost per acquisition, and strategic recommendations for ongoing optimisation.
We integrate with major healthcare and NDIS systems including Splose, plus leading CRMs. This lets us track actual participant referrals and bookings, not just enquiries, so we optimise for real results.
We connect directly to your booking or CRM system where possible, tracking which ad clicks become real clients. For phone enquiries, we use AI-powered call tracking that transcribes and analyses every call.
We offer free account audits that often reveal wasted spend, even in accounts run by reputable agencies. NDIS and healthcare advertising has nuances generalists miss. A second opinion costs nothing.
Yes. We implement call tracking with AI transcription and analysis. You'll see which campaigns drive calls, plus insights on call quality and how your team handles enquiries.
Still have questions? We're here to help.
Book a free strategy call