Advanced Audience Targeting
Sophisticated targeting using demographics, interests, behaviours, and lookalike audiences to reach ideal prospects.
Meta Ads for Positive Behaviour Support
Reach Coordinators and Families Before the Crisis
Most PBS referrals come during stressful moments, but the best client relationships start earlier. Meta advertising positions your practice in front of support coordinators and families before urgent situations arise, building awareness so you are the first call when behaviour support is needed.
Build coordinator awareness before crises occur
Educational content that demonstrates expertise
Lookalike audiences from successful referrals
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
Proactive PBS Marketing
Creating Awareness Before the Urgent Call
Support coordinators maintain mental lists of trusted providers. Meta advertising ensures your practice is on that list before they receive their next challenging referral. We build campaigns that establish your expertise and reliability in the minds of NDIS professionals.
Visual Storytelling
Showcase your Positive Behaviour Support services through compelling imagery and video content.
Proactive Reach
Reach potential customers before they start searching, creating awareness and demand.
Lead Generation
Optimised campaigns using Meta's native lead forms for efficient enquiry capture.
Retargeting
Re-engage website visitors and nurture prospects through the decision journey.
Cost Efficiency
Build awareness and generate leads at competitive costs compared to traditional advertising.
Relationship-Building Campaigns
From First Impression to Trusted Provider
Our funnel approach introduces your practice to coordinators through valuable content, reinforces your expertise through case study content, and captures enquiries when they are ready to refer. This patient approach builds stronger referral relationships than crisis-only marketing.
1
Audience Strategy
We build high-intent audiences using insights from 100+ profitable healthcare campaigns.
2
Creative Production
Stunning ad creative and graphics designed specifically for your practice. No stock templates.
3
Compliant Copy
Professional healthcare copywriting that converts, passes Meta's policies, and meets AHPRA guidelines.
4
Tracking & Attribution
Our proprietary tools push accurate conversion data to Meta, solving the iOS tracking problems others struggle with.
5
Launch & Manage
Full campaign management with decisions driven by real booking data, not inflated platform metrics.
Deep Dive
Meta Advertising Strategy for PBS Practitioners
Building referral relationships with support coordinators through Facebook and Instagram
Beyond Crisis Marketing
Most PBS practitioners only receive enquiries during crisis moments. A restrictive practice has occurred. A participant's situation is escalating. A plan review deadline is approaching. While these moments do drive referrals, practitioners who rely solely on crisis-driven enquiries miss the opportunity to build proactive referral relationships.
Meta advertising offers something different: the ability to reach support coordinators and families before urgent situations arise. By building awareness and demonstrating expertise in advance, your practice becomes the first call when behaviour support is needed.
Educating Through Content
PBS is a specialised field that many coordinators and families do not fully understand. Meta's video and carousel formats allow you to educate your audience about what effective behaviour support looks like, how it differs from other interventions, and what outcomes participants can expect.
This educational approach serves multiple purposes. It establishes your expertise. It helps coordinators identify situations where PBS is appropriate. And it builds trust before any referral conversation takes place.
Targeting NDIS Professionals
Support coordinators, plan managers, and LACs are active on social platforms. We develop audience strategies that reach these professionals based on their job roles, interests in disability services, and membership in relevant professional groups.
Lookalike audiences built from your existing referrer database expand reach to coordinators with similar characteristics to those who already trust your practice. This approach finds new referral sources among professionals likely to be a good fit.
Visual Storytelling for Complex Services
Explaining PBS through text alone is difficult. Visual content, whether video case studies, infographics explaining your approach, or carousel posts walking through the assessment process, makes your services tangible for audiences unfamiliar with behaviour support.
We develop creative assets that communicate your methodology, showcase positive outcomes, and humanise your team. This content builds the trust necessary for coordinators to confidently refer participants to your practice.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6 weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
PBS-Specific Targeting
Reaching the Right Audiences on Social
We target NDIS professionals, disability sector workers, and families of participants through interest-based targeting and custom audiences built from your existing referrer relationships.
Audience Targeting
Precise targeting based on demographics, interests, and behaviours.
Creative Development
Scroll-stopping ad creative designed for Positive Behaviour Support.
Lead Generation
Optimised campaigns with native lead forms.
Retargeting
Re-engage website visitors with strategic remarketing.
Policy Compliance
Navigate Meta's advertising policies for your industry.
A/B Testing
Test creative, audiences, and messaging for optimal performance.
Conversion Tracking
Track leads and conversions with proper attribution.
Monthly Reporting
Comprehensive performance and ROI reports.
FAQ
Meta Ads for PBS Practitioners Explained
all the time.
Answers to common questions about social advertising for Positive Behaviour Support services
Google Ads captures active searchers while Meta Ads builds awareness among your target audience before they search. Most successful businesses use both.
Effective campaigns typically require $1,500-$5,000 monthly for meaningful results. Investment scales with goals and audience size.
Video typically generates highest engagement, followed by carousel formats. We test multiple formats to find what works for your audience.
We implement Meta Pixel and Conversions API for comprehensive tracking of leads and conversions.
Engagement begins within days. Campaigns typically reach optimal performance after 4-6 weeks of optimisation.
We ensure all campaigns comply with Meta's advertising policies for your industry.
Yes, Meta offers detailed targeting including age, location, interests, and behaviours.
Monthly reports covering reach, engagement, leads, cost per acquisition, and recommendations.
Still have questions? We're here to help.
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