Meta Ads for Psychologists

Yes. We build campaigns and landing experiences that speak directly to people holding a Mental Health Treatment Plan who now need to choose a psychologist, as well as people earlier in their consideration. The messaging adapts to where someone is in that journey.

We can reference the Better Access pathway factually, explaining that eligible clients with a valid referral and treatment plan may claim a rebate, without overstating eligibility or making the rebate sound automatic. We keep the framing accurate to protect your registration.

We represent each practitioner's actual registration and any endorsement accurately. Clinical psychology endorsement, general registration, and registrar status are described as they legally stand, so prospective clients understand the distinction and AHPRA requirements are met.

Many practices advertise to fill specific gaps rather than the whole book, for example a new associate, telehealth capacity, a second location, or a presenting area you are keen to grow. We can scope campaigns to those openings rather than driving undifferentiated demand.

Yes. We commonly split campaigns so people who prefer video sessions and people who want to attend your rooms see the right option, which lifts the rate at which enquiries convert to booked initial consultations.

AHPRA advertising guidance prohibits testimonials about clinical care, so we do not use client reviews or recovery stories in ad creative. Instead we build trust through practitioner introductions, clear information about your approach, and explanations of how a first session works.

Meta classifies mental health as a sensitive category and limits condition-based targeting. We work within that by using life-stage, interest, geographic, and warm-audience signals rather than inferring or targeting anyone's mental health status.

We can build awareness campaigns aimed at relevant professional audiences to support your referral relationships, though we treat this as a complement to direct-to-client advertising and to your own referral-building, not a replacement for either.

We use server-side conversion tracking that counts enquiries and booked first sessions while keeping individual client identity out of the ad platform. You see what is working at the campaign level, never sensitive details about specific people.

Enquiries usually begin within the first week or two, while the account moves through its learning period over roughly the first month or so as we refine audiences and creative. We set expectations against your capacity rather than promising a fixed volume.

Yes. For group practices we can balance demand across practitioners, locations, and presenting areas, directing enquiries toward whoever has availability so the campaign supports your whole team rather than overloading one clinician.