Advanced Audience Targeting
Sophisticated targeting to reach parents concerned about speech development, NDIS participants, and adults seeking services.
Meta Ads for Speech Pathology
Reach Families Before They Worry
Meta advertising reaches parents while they're researching child development, noticing speech differences, and seeking guidance. Build awareness of your practice before they even realise they need a speech pathologist.
100+ healthcare clients across Australia
Proprietary tracking that solves iOS attribution
AHPRA-compliant creative production
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
Why Work With Us
Social Ads That Reach the Right Families
We understand how to reach parents concerned about their child's communication development. The sensitive messaging required, the trust signals families need, and the targeting that reaches parents at the right moment in their journey.
Visual Storytelling
Showcase your warm approach to therapy through compelling imagery and video content that builds trust.
Proactive Reach
Reach potential clients before they start searching, building awareness of how speech therapy can help.
Lead Generation
Optimised campaigns using Meta's native lead forms for efficient enquiry capture.
Retargeting
Re-engage website visitors and nurture families through the decision journey.
Cost Efficiency
Build awareness and generate leads at competitive costs compared to traditional advertising.
Our Process
From Concern to Confidence
A systematic approach that builds visibility among parents, addresses their concerns, nurtures trust in your expertise, and guides them toward booking that first assessment.
1
Audience Strategy
We build high-intent audiences using insights from 100+ profitable healthcare campaigns.
2
Creative Production
Stunning ad creative and graphics designed specifically for your practice. No stock templates.
3
Compliant Copy
Professional healthcare copywriting that converts, passes Meta's policies, and meets AHPRA guidelines.
4
Tracking & Attribution
Our proprietary tools push accurate conversion data to Meta, solving the iOS tracking problems others struggle with.
5
Launch & Manage
Full campaign management with decisions driven by real booking data, not inflated platform metrics.
Deep Dive
How Meta Advertising Works for Speech Pathology Practices
The unique opportunity of social advertising for speech pathologists.
Reaching Parents at the Right Moment
Most parents of children who need speech therapy don't start by searching for a speech pathologist. Their journey begins with a nagging concern: their toddler isn't talking as much as other children, their preschooler is hard to understand, or their school-age child is struggling with reading. They turn to Facebook and Instagram to research, compare their child to others, and seek reassurance.
Meta advertising allows you to be present during this research phase. By targeting parents with interests in child development, speech milestones, or parenting concerns, you can introduce your practice as a helpful resource before they even realise an assessment might be valuable.
Targeting Parents Effectively
Meta's targeting capabilities are powerful for speech pathology practices. We can reach parents of children in specific age ranges, people engaging with child development content, members of parenting groups, and those showing interest in speech and language milestones.
We build custom audiences from your existing client base, finding parents with similar characteristics. We retarget website visitors who browsed your services but didn't book. These layered approaches help you reach the families most likely to need and value your services.
Educational Content That Builds Trust
Parents making decisions about their child's care need to trust you before they'll book. Our creative strategies focus on providing value through educational content about speech development milestones, showing your warm approach to working with children, and making the first step feel comfortable and low-risk.
We test different approaches: videos explaining what to expect in an assessment, articles about speech development milestones, introductions to your speech pathologists. Through systematic testing, we find what resonates with your target families.
AHPRA Compliance in Social Advertising
As registered health practitioners, speech pathologists must ensure all advertising meets AHPRA guidelines. This includes careful handling of testimonials, appropriate language around outcomes, and correct display of qualifications. Many agencies don't understand these requirements, putting your registration at risk.
We build AHPRA compliance into every piece of creative. Our copywriters understand the guidelines, and every ad is reviewed before launch. You get campaigns that perform while keeping your registration protected.
Tracking Real Results
iOS privacy changes have made measuring Meta advertising results challenging. We've invested in tracking infrastructure that connects campaigns to actual client bookings, showing you which ads drive real enquiries and assessments, not just clicks and form fills.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6 weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
What's Included
Complete Social Campaign
Everything from audience research and creative production to campaign management and performance reporting, built specifically for speech pathology practices.
Audience Targeting
Precise targeting to reach parents, NDIS participants, and adults seeking speech pathology services.
Creative Development
Scroll-stopping ad creative designed specifically for speech pathology practices.
Lead Generation
Optimised campaigns with native lead forms that capture client enquiries.
Retargeting
Re-engage website visitors with strategic remarketing campaigns.
AHPRA Compliance
Navigate AHPRA guidelines and Meta's advertising policies with expertise.
A/B Testing
Test creative, audiences, and messaging to find what works best.
Conversion Tracking
Track leads and conversions with proper attribution despite iOS changes.
Monthly Reporting
Comprehensive performance and ROI reports with actionable insights.
FAQ
Common Questions About
Meta Ads
What speech pathology practice owners typically ask about Facebook and Instagram advertising.
Google Ads captures active searchers while Meta Ads builds awareness among parents before they search. Most successful practices use both for comprehensive coverage.
Effective campaigns typically require $1,500 to $5,000 monthly for meaningful results. Investment scales with your growth goals and target audience size.
Video typically generates the highest engagement, followed by carousel formats. We test multiple formats to find what works for your specific audience.
We implement Meta Pixel and Conversions API with proprietary enhancements for comprehensive tracking of leads and conversions despite platform limitations.
Engagement begins within days. Campaigns typically reach optimal performance after 4-6 weeks of learning and optimisation.
We build compliance into our creative process. All copy and creative is reviewed against AHPRA guidelines before launch.
Yes, Meta offers detailed targeting including parental status and children's age ranges, combined with interest-based targeting.
Monthly reports covering reach, engagement, leads, cost per acquisition, and strategic recommendations for ongoing improvement.
Still have questions? We're here to help.
Book a free strategy call