We Know B2B Healthcare Search
We've analysed thousands of corporate health searches. We know which keywords signal genuine buying intent versus casual research.
Google Ads for Corporate Health
Reach Decision-Makers Searching for Corporate Health Services
HR directors and OH&S managers actively search for corporate health providers. With a decade of healthcare-specific Google Ads experience, we know how to capture these high-value B2B searches and convert them into qualified leads for your sales team.
B2B keyword targeting for decision-makers
Track qualified leads, not just clicks
A decade running healthcare campaigns
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
The B2B Healthcare Specialists
Why Corporate Health Providers Trust Us With Their Lead Generation
Our team has run campaigns for corporate health providers across service types. We understand the B2B sales cycle and how to generate leads that convert to contracts.
Decision-Maker Targeting
Campaigns target the keywords HR directors, OH&S managers, and business owners use when searching for health services.
Service-Specific Campaigns
Separate campaigns for health checks, wellness programs, pre-employment medicals, and other service lines. Each targets different search behaviour.
Lead Quality Focus
We optimise for qualified leads, not just form fills. Lead scoring and qualification help your sales team focus on real opportunities.
Long Sales Cycle Support
B2B sales take time. Remarketing keeps your brand visible throughout the consideration and decision process.
CRM Integration
Leads flow directly into your CRM with proper attribution. Track the journey from first click to signed contract.
Advanced Conversion Tracking
Integration with your CRM to track not just leads, but opportunities created and contracts won from Google Ads traffic.
Competitive Intelligence
We monitor competitor advertising to identify opportunities and ensure your messaging differentiates effectively.
A Decade of Healthcare Data
A decade of B2B healthcare campaigns means your campaigns start with proven benchmarks, not expensive learning curves.
How We Work
From Strategy to Qualified Leads
A proven approach refined across B2B healthcare campaigns. We focus on lead quality, not just volume.
1
Audit & Strategy
Analysis of your market, service mix, and competitive landscape. Strategy built on B2B healthcare benchmarks.
2
B2B Keyword Research
Comprehensive mapping of how businesses search for corporate health services. Focus on decision-maker intent.
3
Professional Ad Copy
B2B-focused messaging that addresses business concerns: compliance, ROI, implementation, and scalability.
4
Lead Generation Pages
Landing pages designed for B2B conversion with appropriate qualification forms and value propositions.
5
Launch & Optimise
Campaign management with ongoing optimisation based on lead quality and downstream conversion to contracts.
The Complete Guide
What Makes Corporate Health Google Ads Different
A decade of running B2B healthcare campaigns has taught us exactly what generates qualified leads for corporate health providers.
Understanding B2B Healthcare Search
When HR managers or OH&S professionals search for corporate health services, they're typically in active buying mode. They have a budget, a need, and authority to make decisions. These searches represent significant contract potential.
The keywords differ from consumer healthcare. Searches like 'corporate health checks Sydney', 'workplace wellness programs Melbourne', or 'pre-employment medicals for construction' signal business intent. The searcher isn't looking for personal care; they're sourcing for their organisation.
Effective campaigns capture these high-value searches and convert them into qualified leads for your sales team.
The B2B Sales Cycle Reality
Corporate health contracts don't close on the first website visit. The sales cycle typically involves multiple stakeholders, formal procurement processes, and extended evaluation periods. Campaigns must account for this reality.
Lead generation is just the first step. The real measure of success is qualified opportunities and closed contracts. We track the full journey, optimising campaigns based on what actually generates revenue, not just what generates form fills.
Remarketing plays a crucial role. Prospects who visit your site during initial research should see your brand throughout their decision process. This continued visibility influences their shortlist and final decision.
Service-Specific Campaign Strategy
Corporate health providers typically offer multiple service lines: executive health checks, pre-employment medicals, workplace wellness programs, flu vaccinations, and compliance services. Each attracts different search behaviour.
A company searching for pre-employment medicals has different needs and urgency than one exploring wellness programs. Effective campaigns segment by service type with tailored keywords, ad copy, and landing pages for each.
Budget allocation follows opportunity value. High-margin services like executive health programs may justify higher cost per lead than commoditised services like basic medicals.
Targeting Decision-Makers
B2B success depends on reaching people with purchasing authority. In corporate health, this typically means HR directors, OH&S managers, office managers, and business owners.
Keyword selection reflects how these professionals search. They use industry terminology, mention compliance requirements, and often include geographic qualifiers. Our research identifies the specific language patterns of decision-makers in your target market.
Landing page content addresses business concerns: compliance requirements, implementation process, scalability, reporting capabilities, and return on investment. Technical health information matters less than operational and business considerations.
Lead Quality Over Volume
A hundred unqualified leads are worth less than ten genuine opportunities. B2B campaigns must focus on lead quality, not just quantity.
Qualification forms capture the information your sales team needs: company size, industry, timeline, specific requirements, and decision-making authority. This upfront qualification saves sales resources and improves close rates.
Lead scoring based on engagement behaviour and form responses helps prioritise follow-up. Hot leads get immediate attention while cooler prospects enter nurture sequences.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6Â weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
Complete Campaign Management
Everything You Need to
From keyword research to lead qualification, we handle the complete Google Ads ecosystem for B2B healthcare.
Healthcare Ad Compliance
Campaigns designed to meet AHPRA and Google's healthcare advertising requirements where applicable.
Health Check Campaigns
Targeted campaigns for corporate health assessments, executive health checks, and wellness screening programs.
Wellness Program Campaigns
Campaigns for workplace wellness, mental health programs, and employee wellbeing services.
Occupational Health Campaigns
Campaigns for pre-employment medicals, drug testing, audiometry, and compliance services.
Lead Qualification
Forms designed to capture the information needed to qualify leads: company size, timeline, and specific needs.
Remarketing
Stay visible to prospects throughout their research and decision process with strategic retargeting.
Competitor Monitoring
Track competitor advertising activity and identify opportunities in your market.
Monthly Reporting
Clear reports showing leads, cost per lead, lead quality metrics, and pipeline attribution.
Common Questions
Corporate Health Google Ads
Answered
What corporate health providers ask us most about running Google Ads for B2B lead generation.
Most corporate health providers invest between $3,000 and $10,000 monthly depending on service mix and target market size. Contract values typically justify higher acquisition costs than consumer healthcare.
Cost per qualified lead typically ranges from $80 to $250 depending on service type and competition. With corporate contract values, even higher acquisition costs can deliver strong ROI.
Keyword selection focuses on terms decision-makers use: corporate, workplace, business, employee, and specific service terminology. Landing pages and ad copy speak to business concerns rather than individual needs.
We track leads through to opportunity and contract stages in your CRM. This shows which campaigns generate not just leads, but actual business. Optimisation focuses on revenue, not just lead volume.
Yes. We build separate campaigns for health checks, wellness programs, pre-employment medicals, and other service lines. Each gets tailored keywords and landing pages.
You can see leads within days of launch. However, B2B sales cycles mean contracts may take weeks or months to close. We optimise for the full journey.
Yes. We integrate with major CRMs including Salesforce, HubSpot, and Pipedrive. Leads flow directly into your system with proper campaign attribution.
Where AHPRA requirements apply, we ensure compliance. Corporate health advertising has more flexibility than consumer healthcare but still has guidelines to follow.
They complement each other well. Google captures active searchers while LinkedIn enables proactive targeting of decision-makers. Most successful providers use both.
We track website visitors and show ads as they browse other sites. This keeps your brand visible throughout the extended B2B decision process.
We design forms to capture company size, industry, timeline, specific needs, and decision-maker contact details. Enough to qualify without creating friction.
We offer free account audits that often reveal B2B optimisation opportunities. Healthcare B2B advertising has nuances that generalist agencies often miss.
Still have questions? We're here to help.
Book a free strategy call