We Know B2B Healthcare Marketing
Our team has run campaigns for corporate health providers across Australia. We understand how to reach and convert business decision-makers.
Meta Ads for Corporate Health
Reach HR Decision-Makers Where They Spend Their Time
Your ideal corporate clients have HR directors and business leaders on social platforms daily. With a decade of healthcare marketing experience, we know how to build B2B social campaigns that generate awareness, establish thought leadership, and convert to qualified leads.
LinkedIn-focused B2B targeting
Track qualified leads, not just engagement
A decade running healthcare campaigns
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
The B2B Healthcare Social Specialists
Why Corporate Health Providers Trust Us With Their Social Media Marketing
We understand both B2B marketing dynamics and healthcare industry requirements. That combination shapes campaigns that generate genuine business leads.
LinkedIn Expertise
LinkedIn is the primary B2B platform. We build campaigns that leverage its professional targeting capabilities for maximum impact.
Thought Leadership Promotion
Position your organisation as an authority in corporate health through strategic content promotion and executive visibility campaigns.
Decision-Maker Targeting
Target by job title, company size, industry, and seniority. Reach HR directors, OH&S managers, and business owners directly.
Facebook Retargeting
Re-engage website visitors and content consumers on Facebook. Stay visible throughout the extended B2B decision process.
Lead Quality Focus
We optimise for qualified business leads, not just engagement metrics. Forms capture the information needed for effective sales follow-up.
Content-Driven Strategy
B2B social success requires valuable content. We help develop and promote content that establishes expertise and generates leads.
Multi-Platform Coordination
Coordinated campaigns across LinkedIn and Facebook maximise reach and reinforce messaging throughout the buyer journey.
A Decade of Healthcare Data
A decade of B2B healthcare campaigns means your campaigns start with proven frameworks, not expensive experimentation.
How We Work
From Content to Qualified Leads
A proven approach refined across B2B healthcare campaigns. Thought leadership meets lead generation.
1
Audit & Strategy
Analysis of your market position, competitive landscape, and ideal client profile. Strategy built on B2B healthcare benchmarks.
2
Audience Development
Custom audiences based on job titles, industries, company sizes, and decision-making authority. Precision targeting for B2B.
3
Content Strategy
Content plan for thought leadership, lead generation, and brand awareness. We help develop content or promote existing assets.
4
Campaign Structure
Multi-platform campaigns with proper funnel structure from awareness through to lead capture and nurture.
5
Launch & Optimise
Ongoing optimisation based on lead quality and downstream conversion, not just social metrics.
The Complete Guide
What Makes Corporate Health Meta Ads Different
A decade of running B2B healthcare campaigns has taught us exactly what generates qualified leads through social media.
Why Social Media Works for B2B Healthcare
HR directors and business leaders are active on social platforms. LinkedIn is their professional home, where they consume industry content, connect with peers, and research service providers. Facebook provides additional touchpoints during personal browsing time.
Corporate health providers can reach these decision-makers directly through targeted advertising. Unlike consumer marketing, B2B social isn't about viral content or entertainment. It's about establishing credibility, demonstrating expertise, and generating genuine business interest.
Effective campaigns combine thought leadership positioning with direct lead generation. Build awareness and trust, then capture leads when prospects are ready to engage.
LinkedIn as the B2B Platform
LinkedIn offers targeting capabilities unmatched for B2B marketing. Target by job title, company size, industry, seniority level, and specific skills. Reach HR directors at companies with 200+ employees in the construction industry. The precision is remarkable.
This targeting efficiency means less wasted spend and higher quality leads. Your budget goes toward reaching people who actually make or influence corporate health purchasing decisions.
LinkedIn's professional context also matters. Users are in a business mindset, receptive to professional content and services. The platform environment supports B2B messaging in ways consumer-focused platforms don't.
The Role of Thought Leadership
B2B purchasing decisions involve significant consideration. Decision-makers research options, compare providers, and evaluate credibility. Thought leadership content influences this process.
Articles on workplace wellness trends, research on ROI of health programs, and expert perspectives on regulatory changes all position your organisation as a knowledgeable authority. Promoting this content through targeted advertising ensures it reaches the right audience.
Thought leadership campaigns don't generate leads directly, but they build the foundation for lead generation. Prospects who've consumed your content arrive with existing trust and familiarity.
Facebook for Retargeting
While LinkedIn is the primary B2B platform, Facebook provides valuable retargeting capabilities. Decision-makers who visit your website during work hours can be reached on Facebook during personal time.
This additional touchpoint reinforces your brand throughout the extended B2B decision process. A prospect researching corporate health providers encounters your brand professionally on LinkedIn and personally on Facebook, building familiarity and recall.
Facebook's broader reach also enables awareness campaigns that complement LinkedIn's precision targeting. The platforms work together in a coordinated strategy.
Lead Generation That Qualifies
The ultimate goal is qualified leads for your sales team. But not all leads are equal. A hundred unqualified enquiries waste more sales resources than they're worth.
Native lead generation forms on LinkedIn and Facebook can capture significant information without high friction. Company name, job title, company size, and specific needs help qualify leads before they reach your sales team.
Integration with your CRM ensures leads flow directly into sales workflows with proper campaign attribution. Track not just lead volume, but lead quality and downstream conversion to contracts.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6Â weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
Complete Campaign Management
Everything You Need for
From content strategy to lead qualification, we handle the complete social advertising ecosystem for corporate health.
LinkedIn Campaigns
Sponsored content, message ads, and lead gen forms targeting decision-makers on the primary B2B platform.
Facebook Retargeting
Re-engage website visitors and content consumers with strategic Facebook remarketing.
Thought Leadership Ads
Promote articles, whitepapers, and research that establish your expertise in corporate health.
Lead Generation Campaigns
Native lead forms that capture business contact information without friction.
Event Promotion
Promote webinars, conferences, and industry events to relevant professional audiences.
Executive Visibility
Campaigns that build visibility for your leadership team and subject matter experts.
Content Downloads
Promote whitepapers, guides, and resources that generate leads and demonstrate expertise.
Monthly Reporting
Clear reports showing leads, cost per lead, content performance, and pipeline attribution.
Common Questions
Corporate Health Meta Ads
Answered
What corporate health providers ask us most about social media advertising for B2B lead generation.
Most corporate health providers invest between $2,000 and $6,000 monthly on social advertising, with the majority allocated to LinkedIn. Budget depends on target market size and lead generation goals.
LinkedIn is the primary platform for B2B lead generation due to its professional targeting. Facebook complements LinkedIn through retargeting and broader awareness. Most successful campaigns use both.
Thought leadership content performs well: industry insights, research findings, regulatory updates, and practical guides. Content should demonstrate expertise and provide value to decision-makers.
LinkedIn allows targeting by job title, seniority, company size, and industry. We can reach HR Directors, People & Culture leaders, OH&S managers, and business owners with precision.
Lead generation can begin within the first week. However, B2B sales cycles mean contracts may take months to close. We optimise for the full journey, not just initial lead volume.
Yes. We can develop thought leadership content, or work with your team to optimise and promote existing content. Content strategy is part of our B2B social media approach.
LinkedIn Lead Gen Forms allow users to submit their professional details with one click, pre-filled from their profile. This reduces friction and improves lead quality.
Instagram has limited B2B targeting capabilities. We typically use it only for retargeting visitors who've already engaged with your website or LinkedIn content.
We track leads through to opportunity and contract stages in your CRM. This shows which campaigns generate not just leads, but actual business revenue.
Yes. Event promotion is a core B2B social strategy. We build campaigns to drive registrations for webinars, industry events, and corporate presentations.
Forms typically capture name, company, job title, email, and qualifying questions about needs and timeline. We balance information capture with form completion rates.
Yes. We integrate with major CRMs including Salesforce, HubSpot, and Pipedrive. Leads flow directly into your system with proper campaign attribution for pipeline tracking.
Still have questions? We're here to help.
Book a free strategy call