AHPRA-Compliant Campaigns
All ad copy reviewed against AHPRA cosmetic surgery advertising guidelines. Campaigns that perform within regulatory requirements.
Google Ads for Cosmetic Surgery Practices
Reach Patients Ready to Book Their Cosmetic Surgery Consultation
When patients search for rhinoplasty, breast augmentation, or facelifts, your practice needs to appear. We build Google Ads campaigns that capture high-intent searches and convert them into qualified consultations, all within AHPRA guidelines.
AHPRA-compliant ad copy and landing pages
Procedure-specific campaigns with dedicated tracking
44,000+ leads generated for clients for healthcare clients in 2025
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
Why Medical Marketing Group
Cosmetic Surgery Advertising Built on Experience
Our team has managed campaigns for cosmetic surgeons across Australia, learning what works and what doesn't in this highly regulated space.
Procedure-Specific Targeting
Dedicated campaigns for each procedure you offer. Rhinoplasty patients see rhinoplasty ads. Breast augmentation patients see breast augmentation ads.
Consultation Quality Focus
Targeting strategies designed to attract genuinely interested patients, not bargain hunters or tyre-kickers who waste your time.
High-Intent Capture
Reach patients at the research and decision-making stage when they're comparing surgeons and considering booking.
Competitor Positioning
Strategic positioning against other cosmetic practices in your market, capturing patients comparing options.
Lead Nurture Integration
Connect advertising with nurture systems that maintain contact through longer cosmetic surgery consideration journeys.
Advanced Conversion Tracking
Integration with practice management systems like Halaxy, Cliniko, and Splose. Track actual patient consultations, not just form fills.
Daily Optimisation, Not Set and Forget
We're in your account daily, not monthly. Proactive scripts monitor performance around the clock. Problems get caught before they cost you money.
A Decade of Healthcare Data
A decade of cosmetic surgery ad spend means your campaigns start with proven benchmarks, not guesswork. You skip the expensive learning curve.
Our Process
From Strategy to Consultations
End-to-end Google Ads management with AHPRA-compliant creative, procedure-specific landing pages, and conversion tracking that shows exactly which campaigns drive booked consultations.
1
Audit and Strategy
Deep analysis of your procedures, market, and competition using benchmark data from cosmetic surgery campaigns we've managed.
2
Compliant Creative
Ad copy written by healthcare specialists, reviewed against AHPRA guidelines before launch.
3
Landing Pages
Procedure-specific landing pages designed to convert researchers into consultations, with compliant content and clear calls-to-action.
4
Advanced Tracking
Our tools track consultations from click to booking, pushing accurate data back to Google for campaign optimisation.
5
Launch and Optimise
Full campaign management with optimisation based on consultation quality and cost, not vanity metrics.
Deep Dive
The Reality of Cosmetic Surgery Advertising in Australia
What we've learned from a decade of managing campaigns for cosmetic surgeons
Why Generic Agencies Struggle with Cosmetic Surgery Marketing
Cosmetic surgery advertising in Australia operates under stricter regulations than almost any other sector. AHPRA's guidelines on cosmetic surgery advertising restrict before-and-after imagery, testimonial use, and any claims that could be considered inducements. Most general marketing agencies learn these rules the hard way, with rejected ads and compliance warnings.
Our team has built our expertise over a decade in healthcare marketing. We know what gets approved and what triggers rejections. More importantly, we know how to create compelling campaigns within these constraints.
The Consultation-to-Surgery Funnel
Cosmetic surgery patients don't decide overnight. The typical journey from first Google search to booking surgery spans weeks or months. Patients research procedures, compare surgeons, read reviews, and attend multiple consultations before committing.
This extended consideration period shapes how we build campaigns. We target different keywords for different journey stages. Someone searching "rhinoplasty recovery time" is earlier in their research than someone searching "rhinoplasty surgeon Sydney reviews." Each requires different messaging and different landing page experiences.
Procedure-Specific Campaign Architecture
A patient researching breast augmentation has entirely different concerns than one researching rhinoplasty. Generic "cosmetic surgery" campaigns waste budget by showing irrelevant ads to specific procedure searches. We build dedicated campaigns for each procedure you offer, with targeted keywords, tailored ad copy, and procedure-specific landing pages.
This specificity improves Quality Scores, reduces cost-per-click, and increases conversion rates. Patients who see ads directly addressing their specific procedure are more likely to click and more likely to enquire.
Managing High-Value Patient Acquisition Costs
Cosmetic surgery keywords are expensive. Competition is fierce, and cost-per-click can exceed $20 for popular procedure searches. However, with procedure values often exceeding $10,000, the economics work when campaigns are managed effectively.
Our focus on consultation quality over quantity becomes critical here. One patient who actually books surgery is worth more than ten enquiries from price-shoppers who never convert. We optimise toward qualified consultations, not just lead volume.
The Compliance Advantage
Understanding AHPRA requirements isn't just about avoiding problems. It's a competitive advantage. Many advertisers have their campaigns rejected or face compliance issues that interrupt advertising. Our expertise in compliant cosmetic surgery advertising means your campaigns run continuously, building momentum rather than stopping and starting with compliance issues.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6Â weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
What You Get
Complete Google Ads Management
Over a decade of team healthcare marketing expertise. AHPRA-compliant campaigns. Data from 100+ healthcare clients. We know what works for practices like yours.
AHPRA-Reviewed Copy
All ad copy reviewed for cosmetic surgery advertising compliance.
Procedure Campaigns
Dedicated campaigns for each cosmetic procedure you perform.
Consultation Tracking
Track consultation requests with clear cost-per-consultation reporting.
Custom Landing Pages
Conversion-optimised pages for each procedure.
Remarketing
Re-engage researchers throughout their consideration journey.
Competitor Monitoring
Ongoing analysis of competitor positioning and market dynamics.
Quality Score Optimisation
Improve ad relevance to reduce costs and improve positioning.
Monthly Reporting
Comprehensive consultation and ROI reporting.
FAQs
Common Questions About Cosmetic Surgery Google Ads
all the time.
Everything you need to know about our healthcare marketing services, compliance approach, and how we help practices grow.
Premium cosmetic surgery practices typically invest $5,000 to $15,000 monthly. The investment reflects high procedure values and competitive markets. A single surgical patient often justifies several months of advertising spend.
With high procedure values, cosmetic surgery practices often see significant returns despite higher cost-per-consultation. A $10,000 procedure requires only 10% consultation-to-surgery conversion at $100 cost-per-consultation to achieve strong ROI.
All ad copy is reviewed against AHPRA cosmetic surgery advertising guidelines before launch. We stay current with regulatory changes and monitor campaigns for ongoing compliance.
Yes, we create procedure-specific campaigns. Patients searching for rhinoplasty see rhinoplasty-focused ads and land on rhinoplasty-specific pages. This specificity improves relevance and conversion rates.
Cosmetic surgery patients research for weeks or months. We implement remarketing that keeps your practice visible throughout this journey, combined with lead nurture integration to maintain contact.
Consultation enquiries can begin within days of launch. Campaigns typically reach optimal performance after 6-8 weeks as algorithms learn and we optimise based on consultation data.
We navigate AHPRA restrictions on before/after images in advertising, using compliant approaches that still effectively communicate your expertise and results.
By consultations booked and cost-per-consultation, not clicks or impressions. Our tracking shows which campaigns and keywords actually drive booked appointments.
We integrate with major healthcare systems including Halaxy, Cliniko, and Splose, plus leading CRMs. This lets us track actual patient consultations, not just enquiries, so we optimise for real results.
We connect directly to your booking system where possible, tracking which ad clicks become real appointments. For phone enquiries, we use AI-powered call tracking that transcribes and analyses every call.
We offer free account audits that often reveal wasted spend, even in accounts run by reputable agencies. Healthcare advertising has nuances generalists miss. A second opinion costs nothing.
Yes. We implement call tracking with AI transcription and analysis. You'll see which campaigns drive calls, plus insights on call quality and how your team handles enquiries.
Still have questions? We're here to help.
Book a free strategy call