Marketing for dental practices

A dental marketing agency helps practices win enquiries and booked appointments from the patients they want more of. That usually means dental SEO, Google Ads, Meta Ads, a website with online booking, review generation and reporting on bookings, all planned around your treatment mix and checked against Ahpra and Dental Board of Australia advertising guidelines.

It depends on your channels, locations, treatment focus and advertising budget. A single general practice often starts with local SEO and a focused Google Ads campaign. Cosmetic and implant practices, and multi-site groups, usually need more because those searches are more competitive and cover more ground. We quote per practice after a discovery call.

Google Ads can bring enquiries within the first few weeks, with a steadier cost per enquiry by month two or three. Meta Ads for cosmetic treatments work on a similar timeframe. SEO is slower: ranking movement usually starts within three to six months and builds from there. We set expectations up front and report against them monthly.

Most practices benefit from both. Google Ads buys placement for high-value searches such as dental implants and emergency care from day one, but the traffic stops when spend stops. SEO builds map pack and organic visibility that keeps producing enquiries without paying per click, but takes three to six months to show movement. Ads carry the load while SEO builds.

Every ad, landing page and post is checked against Ahpra's advertising guidelines and the Dental Board of Australia's expectations before it goes live. Testimonials about clinical care are kept out of advertising, before-and-after images need consistent conditions and context, outcome claims are qualified, and words like 'painless' or 'guaranteed' are avoided. We rewrite anything that creates regulatory risk.

We separate treatment-specific search campaigns and landing pages, and run Meta Ads that reach people researching treatment before they search. Cosmetic patients often research for weeks, so retargeting keeps your practice visible until they book, while content explains consultation steps, risks and costs.

By targeting patients further along in their decision, positioning your practice on quality and care rather than discounts, and measuring beyond the first appointment. We track bookings and, where your practice management data allows, treatment acceptance by campaign. Budget then moves toward the sources that produce patients who say yes, and away from those that only produce volume.

Yes. For multi-location groups, each site gets its own Google Business Profile work, location pages and campaigns, so practices rank in their own suburbs rather than competing with each other. We keep branding and messaging consistent across the group, manage review generation at every site, and report performance at location level so you can see how each clinic is tracking.