Every day, patients search for a doctor by specialty and suburb. Some want a private specialist they can see soon. Others want a practice taking new patients now. With healthcare-only Google Ads experience, we put your practice in front of these patients at the moment they are ready to book, with campaigns written to Google's Healthcare and Medicines policy so they clear ad review and stay within the AHPRA rules.
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The Healthcare Ads Specialists
Our team has run thousands of healthcare campaigns. We know the difference between a suburban GP taking new patients and a referral-driven specialist with a tight catchment. That knowledge shapes every campaign we build.
In most practices the practice manager runs the front desk, the diaries, and the marketing budget. We brief, report, and make decisions in language that works for whoever owns the books, so approvals do not stall waiting on a partners' meeting.
Every ad and landing page is subject to Google's Healthcare and Medicines policy and Google's ad review on top of the AHPRA rules. We write your campaigns to that policy from the first draft, so your ads clear review and keep serving rather than sitting disapproved.
A GP patient choosing a new practice and a patient picking a private specialist are won very differently. We structure campaigns around how patients actually reach you, whether they search direct, compare options, or are checking you out before booking.
Ad copy is written to the AHPRA advertising guidelines for registered health practitioners and the Medical Board code of conduct. We avoid prohibited testimonial use, comparative and outcome claims, and keep every statement factual and verifiable against your services.
Patients travel further for a specialist than for a GP, but every practice still has a realistic catchment. We target the suburbs, postcodes, and referral zones your patients actually come from, and exclude areas where a click can never become a booking.
A bulk billing practice, a mixed-billing GP, and a private specialist attract different patients with different expectations. We build the ad structure around your billing reality so the enquiries that arrive understand what to expect at the desk.
Medical searches are full of terms that look relevant but never convert: job seekers, students, suppliers, and patients outside your scope or area. We build and maintain negative keyword lists so your budget goes to genuine prospective patients, not curiosity clicks.
Most doctor enquiries come by phone or through an online booking system. We wire call tracking and booking conversions into the account so reporting reflects consults requested, not just landing page visits, and we can see how reception converts the enquiries we send.
Healthcare auction conditions, policy reviews, and your own consult availability shift constantly. We monitor and adjust accounts daily rather than waiting for a month-end report, so disapprovals and wasted spend get caught early.
How We Work
A proven approach refined across hundreds of doctor and specialist campaigns. We start with what is working in your market, not guesswork.
We start by mapping which doctors are accepting patients, your specialties and services, billing model, catchment, and where you have appointment room. That picture decides where budget belongs before a single keyword is added.
We separate urgent intent (doctor open now, same-day appointment) from continuity intent (bulk billing doctor near me, GP taking new patients) and specialty service intent (skin cancer check near me, dermatologist near me, specific procedures), then structure ad groups so each gets its own message.
We write responsive search ads and assets that meet the AHPRA advertising guidelines and Google's Healthcare and Medicines policy, so your campaigns clear Google's ad review and keep serving uninterrupted. Where you also advertise telehealth, prescribing, or pharmacy services, we manage Google's separate healthcare advertiser certification for you.
We point traffic to pages that surface your specialties, doctor profiles, billing arrangements, accepting-new-patients status, and a one-tap path into your booking system or phone line, with negative keywords filtering out irrelevant clicks before they cost you.
Once data flows, we shift budget toward the keywords, hours, and locations producing real consult requests and calls, and trim the terms that draw clicks but no bookings.
The Complete Guide
A decade of running campaigns for medical practices has taught us exactly what works for patient acquisition.
When someone searches for a doctor, they are not browsing. They need care. Maybe they have moved to a new area. Maybe their previous doctor has retired. Maybe they are holding a referral to a specialist and choosing where to take it. Maybe they need an appointment today and their usual practice is booked out. These are high-intent searches from people ready to act.
The challenge is that Google Ads for doctors is not like running ads for a restaurant or a retail store. Healthcare advertising in Australia operates under strict AHPRA guidelines: claims must be factual, testimonials are prohibited in advertising, and outcome or comparative claims are tightly restricted. On top of those regulations, every ad and landing page is subject to Google's Healthcare and Medicines policy and Google's ad review. Write to that policy and your ads clear review and keep serving. Get it wrong and individual ads are disapproved until the copy is fixed. This is the Google Ads side of a wider effort, and it works best as part of our full doctor marketing program.
Our team has spent a decade navigating this landscape for medical practices across Australia. We know which approaches clear review and which get flagged. More importantly, we know which approaches actually convert patients.
Before a single click is bought, your ads have to clear review. Google treats healthcare as a sensitive category, so ad copy and landing pages are held to its Healthcare and Medicines policy and reviewed to a higher standard than most industries. For an ordinary GP or specialist advertising in-person consultations, this is the bar that matters: there is no special certification to obtain, but every ad still has to be written to the policy to clear review and keep serving.
This is where many practices stumble when they run their own ads. Copy that reads naturally to a doctor can trip a policy flag and get the ad disapproved until it is reworded. We write to the policy from the first draft and manage approvals end to end, so your campaigns serve rather than sit waiting on a review queue. Repeated serious policy violations can cause wider account issues, which is exactly why a policy-led build matters, but compliant consultation accounts run without flirting with suspension.
Certification is a separate matter that applies only to specific services: pharmacies, prescription-drug services, telehealth and telemedicine, and addiction treatment. If your practice advertises any of those, Google requires healthcare advertiser certification before those ads can run, and we manage that process for you. A standard GP or specialist promoting in-person appointments does not need it.
One of the biggest mistakes we see is treating every doctor the same in Google Ads. A bulk billing GP in a competitive suburb faces completely different dynamics than a private specialist who relies on referrals.
GP and bulk billing practices typically compete on accessibility: 'bulk billing doctor near me', 'doctor accepting new patients', 'same day appointment'. The patient is often price-sensitive and values convenience. Campaigns need to emphasise availability and bulk billing or no out-of-pocket arrangements where they apply.
Specialists and private practices attract a different patient. These patients search by specialty and condition: 'dermatologist near me', 'skin cancer check near me', 'private cardiologist Sydney'. They are often willing to pay for expertise, and for specialists who treat privately insured patients, known-gap or no-gap arrangements can be worth stating where they apply. Campaigns should emphasise the doctor's field, credentials, and the conditions they treat, always within the bounds of what AHPRA allows you to claim.
We build campaigns around your specialty and billing model because the messaging, keywords, and landing page experience need to match what your ideal patients are looking for.
Medical practices are inherently local. A patient in Melbourne's eastern suburbs is unlikely to travel across the city for a routine consult, though they may travel further for a sought-after specialist. Effective Google Ads for doctors requires precise geographic targeting plus disciplined negative keywords.
We use a combination of radius targeting around your practice and postcode-based targeting for your natural catchment and referral zones. We then layer on negative keywords to strip out the searches that look relevant but never convert: job seekers, students, suppliers, medico-legal queries, and patients searching for conditions or roles you do not handle.
This precision means you only pay for clicks from patients who can realistically become patients at your practice.
Clicks and impressions are easy to measure. Booked consults are what matter. We implement tracking that follows the patient journey from ad click through to booked appointment, including call tracking for the phone enquiries that make up so much of medical demand.
Integration with HotDoc, HealthEngine, or your practice management system means we can report on real conversions. You will know your actual cost per new patient, not just your cost per website visit.
This data also feeds back into campaign optimisation. Keywords and ads that generate booked consults get more budget. Those that generate clicks but not bookings get refined or paused.
Medical Marketing Results
Case Study
“We went from launch to $1M ARR in seven weeks.”
Founder — Telehealth Medical Weight Loss Clinic
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
350 to 6,500 patients in 15 months. $1M ARR in 7 weeks. 90% admin workload reduction through automation.
This case study reflects one client's reported results. Some businesses are anonymised at their request for commercial confidentiality. Individual results vary and are not a guarantee of future performance.
Client Results
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
Testimonials and results shown are from real clients and reflect their own reported outcomes. Some businesses are anonymised at their request for commercial confidentiality. Individual results vary and are not a guarantee of future performance.
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
Complete Campaign Management
From healthcare policy approval to booking tracking, we handle the technical detail so you can focus on patient care.
Every ad and landing page is written to Google's Healthcare and Medicines policy and the AHPRA rules so your campaigns clear ad review and stay eligible to serve. If you also advertise telehealth, prescribing, or pharmacy services, we manage Google's separate healthcare advertiser certification for you.
Responsive search ads written to Google's Healthcare and Medicines policy and the AHPRA rules, so your ads clear ad review on first pass instead of cycling through disapprovals.
Separate campaigns for each specialty and service with appointment room, such as skin cancer checks, women's health, sports medicine, or specific procedures, matched to local search demand.
Campaigns aimed at people who have moved, lost their previous doctor, or are choosing a new specialist, built to convert searches for a doctor taking new patients into booked consults.
Ongoing negative keyword lists that strip out job, supplier, student, and out-of-scope searches so spend concentrates on genuine prospective patients.
Phone enquiries are tracked back to the campaign and keyword that drove them, with call analysis that shows how your front desk converts enquiries into booked consults.
Conversion tracking tied to HotDoc, HealthEngine, or your practice system so reporting reflects consult requests rather than page views.
Suburb, postcode, and radius targeting with exclusions for areas outside your realistic catchment, so budget concentrates on patients who can attend.
Monthly reporting in language a busy practice owner can act on: enquiries, calls, estimated cost per new patient, and what we are changing next.
Common Questions
What doctors and practice owners ask us most about running Google Ads for patient acquisition.
Google treats healthcare as a sensitive category and applies its Healthcare and Medicines policy on top of the AHPRA rules, so copy that reads fine to a doctor can still trip a flag in ad review. We write to that policy from the first draft and manage approvals end to end, so your ads clear review and keep serving rather than sitting disapproved. For an ordinary GP or specialist advertising in-person consultations there is no special certification to obtain, which is why a policy-led build is what gets ads through cleanly.
Yes. Plenty of patients research a private specialist online, searching by specialty and suburb such as 'dermatologist near me' or 'private cardiologist Sydney' to choose where to book. We build campaigns around your specialty and the conditions you treat, target the catchment your patients come from, and convert that high-intent search into a booked consult.
The AHPRA advertising guidelines and the Medical Board code prohibit testimonials in advertising, restrict comparative and outcome claims, and require advertising to be factual and verifiable. We write within those rules from the first draft, so your ads describe your services, specialties, and access accurately rather than making prohibited promises.
Yes. Specialty and service line campaigns are one of the most efficient ways to use a medical budget. We build separate structures for the specialties and services you want to fill, such as skin cancer checks, women's health, or a specific procedure, matched to local search demand and the appointment room you have.
Through tight geographic targeting and ongoing negative keywords. We exclude areas outside your catchment and build negative lists that strip out job seekers, students, suppliers, medico-legal queries, and searches for conditions or roles you do not handle, so spend goes to genuine prospective patients.
Yes. We set up call tracking so phone enquiries are attributed back to the campaign and keyword that drove them, and we review call data to see how reception converts those enquiries into booked consults. That means reporting reflects real demand, not just clicks and form fills.
Yes. We set up conversion tracking through your booking platform or practice system so we can attribute consult requests to the campaigns and keywords that produced them. That lets us optimise toward genuine bookings rather than landing page visits.
For most practices we lead with search, because high-intent patient queries are best captured with tight keyword and ad control, which also keeps you on the right side of healthcare policy. Performance Max can supplement reach in some markets, but we apply it selectively and keep compliance and brand traffic exclusions in mind before adding it.
We scale demand to what your desk and diaries can absorb and review call data to see how enquiries are being handled. If volume outpaces capacity, we throttle spend or shift it toward online booking rather than burying your team in unanswered calls.
Yes. We structure separate campaigns or accounts per location and specialty with their own catchment targeting, billing messaging, and budgets, then report at both the site and group level so head office can compare performance across the network.
They can. We align campaigns to which doctors are accepting patients and which appointment types have room, and we can pause or scale by specialty or service line as your diaries change. The aim is to fill capacity that exists, not to create a waitlist you cannot service.
For a standard GP or specialist advertising in-person consultations there is no certification step to wait on, so once we have your details we build compliant campaigns and booking-ready landing pages and submit ads to Google's review, which usually clears in a day or two. If you also advertise telehealth, prescribing, or pharmacy services, Google's separate healthcare advertiser certification applies to those ads and we manage that process for you.
Still have questions? We're here to help.
Book a free strategy callJoin the 100+ healthcare businesses our team has helped grow with Google Ads. Let's discuss how we can help your practice capture more patients actively searching for a doctor.
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