We Know the Rules
TGA prescription advertising requirements and Google weight loss policies. We know what's allowed and what gets clinics in trouble.
Google Ads for GLP-1 Weight Loss Clinics
Capture Weight Loss Demand Without Naming the Medications
Patients are searching for weight loss medications by name. TGA prohibits advertising them to consumers. We know how to capture that demand. Compliant campaigns that drive consultations for patients seeking medical assessment to determine if treatment is appropriate for their circumstances.
Capture medication demand without naming products
TGA-compliant campaigns that stay running
Position as medical weight management, not quick-fix
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
Why Medical Marketing Group
Advertising Expertise for a Regulated Market
We understand both TGA prescription advertising rules and Google's weight loss policies
Capture Demand Without Naming Medications
Reach patients seeking medical consultations for weight management. We focus on your assessment services, not the prescription.
Medical Positioning
Ad copy that positions your clinic as legitimate medical weight management. Stand out from the quick-fix operators.
Google Policy Navigation
Google has specific weight loss advertising restrictions. We know what triggers rejections and how to stay live.
High-Intent Targeting
Target patients actively seeking medical consultations for weight management, not casual browsers.
Real Conversion Tracking
Track actual consultation bookings, not just clicks. Know your true cost per patient.
How We Work
From Compliance Review to Full Consultation Books
A proven approach to healthcare marketing that gets you from strategy to results. No fluff, no delays, just measurable patient acquisition.
1
Compliance Review
Assess your positioning against TGA requirements and Google's weight loss advertising policies.
2
Keyword Strategy
Identify compliant search opportunities that capture patients researching medical weight management.
3
TGA-Compliant Copy
Write ads that attract patients without naming prescription medications. Focus on your consultation services.
4
Landing Page Development
Build pages that convert patient interest into bookings while maintaining full compliance.
5
Launch and Optimise
Launch campaigns with optimisation based on actual consultation bookings.
The Full Picture
Capturing GLP-1 Demand in a Regulated Market
How we help weight loss clinics fill consultation books without naming medications
The Regulatory Reality
Patients searching for weight loss medications are typing specific names into Google: Ozempic, Wegovy, Mounjaro, Saxenda. They know what they are researching. They are looking for medical consultations.
But the TGA is clear: you cannot advertise prescription medicines directly to consumers. Those medication names cannot appear in your ads. Neither can therapeutic claims about weight loss outcomes. This is not a grey area. It is the law.
Most agencies discover this after they have promised you results. They write ads with medication names. The ads get rejected. They try again. More rejections. Eventually they tell you that Google Ads does not work for weight loss clinics. It does work. They just did not know how to do it.
Capturing Demand Without Naming Products
We market your medical weight management consultation services. Patients searching for weight loss solutions find your clinic. They understand you offer medical assessment with qualified practitioners to determine if treatment is appropriate. They book consultations.
This approach works because patients are looking for proper medical evaluation. They want a legitimate clinic where they can be properly assessed. Not all patients are suitable candidates for GLP-1 treatments. Your advertising positions exactly that: proper medical assessment with qualified practitioners who determine suitability.
The Medical Legitimacy Advantage
The GLP-1 market is crowded with operators of varying legitimacy. Some clinics are essentially script mills. Patients increasingly recognise the difference. They are looking for proper medical programs with comprehensive assessment, ongoing monitoring, and support for those who are appropriate candidates.
Your advertising reflects this positioning. Medical weight management. Qualified practitioners. Proper assessment to determine suitability. Ongoing care for appropriate patients. This is not just about compliance. It is about attracting patients who want proper medical evaluation.
Competition and Market Positioning
The weight loss market is competitive. Many clinics are advertising. Standing out requires more than just being present. It requires positioning that resonates with patients seeking proper medical assessment.
We help you compete effectively within compliance constraints. Messaging that differentiates your medical approach. Targeting that reaches patients ready to book consultations. Landing pages that convert interest into appointments. The competitive strategy that fills your books with patients seeking proper evaluation.
Beyond Individual Campaigns
Google Ads is often the primary patient acquisition channel for GLP-1 clinics because patients are actively searching. But it works best alongside other channels: SEO for longer-term visibility, social for awareness, content for authority.
We help you understand where each channel fits. For most weight loss clinics, Google Ads carries significant weight because demand is active and immediate. But the right multi-channel approach varies based on your market and goals.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6 weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
What You Get
Complete Google Ads Management for Weight Loss Clinics
Over a decade of team healthcare marketing expertise. AHPRA-compliant campaigns. Data from 100+ healthcare clients. We know what works for practices like yours.
TGA-Compliant Campaigns
Every campaign meets TGA prescription medicine advertising requirements. No medication names.
Weight Loss Policy Navigation
Navigate Google's specific weight loss advertising restrictions without triggering rejections.
Medical Legitimacy Positioning
Ad copy that positions your clinic as proper medical care, not another quick-fix option.
Compliant Landing Pages
Pages that communicate your services within TGA requirements while converting visitors.
Competitive Targeting
Capture searches in a crowded market with effective positioning and messaging.
Remarketing
Re-engage visitors who researched but didn't book. Stay visible during consideration.
Conversion Tracking
Track consultations with proper attribution to campaigns and keywords.
Transparent Reporting
Clear reports showing cost per consultation and campaign performance.