We Know GP Search Behaviour
Our team has seen thousands of searches from patients looking for GPs. We know which keywords convert and which waste budget.
Google Ads for GP Clinics
Capture High-Intent Patients Searching for a Doctor Right Now
Every day, patients in your area search for a GP. Some need a bulk billing clinic. Others want a doctor accepting new patients. With a decade of healthcare-specific Google Ads experience, we know how to put your clinic in front of these patients at the exact moment they're ready to book.
AHPRA-compliant campaigns from day one
Track actual bookings, not just clicks
A decade running GP clinic campaigns
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
The Healthcare Ads Specialists
Why GP Clinics Trust Us With Their Patient Acquisition
Our team has run thousands of healthcare campaigns. We know the difference between a bulk billing clinic in Western Sydney and a private practice on the North Shore. That knowledge shapes every campaign we build.
AHPRA-Compliant Ad Copy
All ad copy meets Medical Board advertising guidelines. Campaigns are built to stay compliant from day one.
Local Targeting Precision
Target patients in your catchment area. Geo-targeting ensures you only pay for clicks from patients who can actually visit.
Billing Model Messaging
Bulk billing clinics need different messaging than private practices. We tailor campaigns to your billing model and patient profile.
Online Booking Integration
Ads drive to landing pages with clear booking paths. Integration with HotDoc, HealthEngine, or your practice system.
Real Booking Tracking
Track actual appointment bookings, not just clicks. Know exactly what your cost per new patient is.
Advanced Conversion Tracking
Integration with practice management systems like Halaxy, Cliniko, and Splose. Track actual patient bookings, not just form fills.
Daily Optimisation, Not Set and Forget
We're in your account daily, not monthly. Proactive scripts monitor performance around the clock. Problems get caught before they cost you money.
A Decade of Healthcare Data
A decade of GP clinic ad spend means your campaigns start with proven benchmarks, not guesswork. You skip the expensive learning curve.
How We Work
From Strategy to Booked Appointments
A proven approach refined across hundreds of GP clinic campaigns. We start with what's working in your market, not guesswork.
1
Audit & Strategy
Deep analysis of your market, competition, and opportunities. Strategy built on benchmark data from healthcare campaigns.
2
Keyword Research
Comprehensive keyword mapping based on how patients actually search for GPs. We know the high-value terms.
3
AHPRA-Compliant Copy
Ad copy that converts while meeting Medical Board advertising guidelines. No compliance headaches.
4
Landing Pages
Conversion-optimised pages with clear booking paths, doctor profiles, and practice information.
5
Launch & Optimise
Campaign management with ongoing optimisation based on actual patient bookings, not vanity metrics.
The Complete Guide
What Makes GP Clinic Google Ads Different
A decade of running campaigns for medical practices has have taught us exactly what works for patient acquisition.
Understanding How Patients Search for GPs
When someone searches for a GP, they're not browsing. They need a doctor. Maybe they've moved to a new area. Maybe their regular GP has retired. Maybe they need an appointment today and their usual clinic is booked out. These are high-intent searches from people ready to take action.
The challenge is that Google Ads for GP clinics isn't like running ads for a restaurant or a retail store. Healthcare advertising in Australia operates under strict AHPRA guidelines. Claims must be factual. Testimonials need proper consent. Pricing requires context. Google also applies its own healthcare policies on top of these regulations.
Our team has spent a decade navigating this landscape for GP clinics across Australia. We know which approaches get approved and which get rejected. More importantly, we know which approaches actually convert patients.
The Billing Model Factor
One of the biggest mistakes we see is treating all GP clinics the same in Google Ads. A bulk billing clinic in a competitive suburban area faces completely different dynamics than a private practice in an affluent suburb.
Bulk billing clinics typically compete on accessibility: 'bulk billing doctor near me', 'GP accepting new patients', 'same day doctor appointment'. The patient is often price-sensitive and values convenience. Campaigns need to emphasise availability and zero gap payments.
Mixed and private billing practices attract a different patient profile. These patients often search for specific services: 'skin cancer clinic', 'women's health GP', 'mental health care plan GP'. They're willing to pay for longer consultations and continuity of care. Campaigns should emphasise expertise, doctor backgrounds, and the quality of care.
We build campaigns around your billing model because the messaging, keywords, and landing page experience need to match what your ideal patients are looking for.
Local Targeting That Actually Works
GP clinics are inherently local businesses. A patient in Melbourne's eastern suburbs isn't going to book an appointment at a clinic in the west. Effective Google Ads for GP clinics requires precise geographic targeting.
We use a combination of radius targeting around your clinic location and postcode-based targeting for your natural catchment area. For clinics near major employers, transport hubs, or shopping centres, we can adjust targeting to capture patients who work nearby even if they live further away.
This precision means you only pay for clicks from patients who can realistically become regular patients at your clinic.
Tracking What Actually Matters
Clicks and impressions are easy to measure. Actual patient bookings are what matter. We implement tracking that follows the patient journey from ad click through to booked appointment.
Integration with HotDoc, HealthEngine, or your practice management system means we can report on real conversions. You'll know your actual cost per new patient, not just your cost per website visit.
This data also feeds back into campaign optimisation. Keywords and ads that generate booked appointments get more budget. Those that generate clicks but not bookings get refined or paused.
Service-Specific Campaign Opportunities
Beyond general practice searches, there are significant opportunities in service-specific campaigns. Patients searching for 'skin check clinic near me' or 'travel vaccinations Sydney' are looking for specific services your clinic may offer.
These campaigns can attract patients who might not have considered your clinic otherwise. Once they're in for a skin check or travel consultation, they often become regular patients for ongoing care.
We build service-specific campaigns based on your clinic's strengths and the search demand in your area. This approach helps fill appointment books for high-value services while building your broader patient base.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6Â weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
Complete Campaign Management
Everything Your Clinic Needs to
From keyword research to booking tracking, we handle the technical details so you can focus on patient care.
Healthcare Ad Compliance
Campaigns designed to meet AHPRA and Google's healthcare advertising requirements.
Local Service Ads
Google Local Service Ads management for prominent visibility in local searches.
Service-Specific Campaigns
Targeted campaigns for skin checks, travel health, women's health, and other specific services.
Call Tracking
Track phone enquiries with attribution to specific campaigns and keywords.
Booking Tracking
Integration with booking platforms to track actual appointments, not just clicks.
Competitor Monitoring
Track what competitors are doing and identify opportunities in your market.
Remarketing
Re-engage visitors who viewed your site but didn't book. Stay top of mind.
Monthly Reporting
Clear reports showing enquiries, cost per patient, and campaign performance.
Common Questions
GP Clinic Google Ads
Answered
What GP clinic owners ask us most about running Google Ads for patient acquisition.
Most GP clinics invest between $2,000 and $5,000 monthly depending on competition and growth goals. We can advise on the right level for your market.
Cost per new patient typically ranges from $20 to $60 depending on your market competition and billing model. Private practices often see lower cost per acquisition despite higher CPCs.
You can see enquiries within days of launch. Campaigns typically reach optimal performance after 4 to 8 weeks of optimisation.
All ad copy is written to comply with Medical Board advertising guidelines. We know what's permitted and build compliance in from the start.
Yes. Targeted campaigns for skin checks, travel medicine, women's health, or other specific services attract patients seeking those services.
We manage the entire healthcare verification process including documentation preparation and submission.
They complement each other well. Google Ads delivers immediate visibility while SEO builds long-term organic presence. Most successful clinics use both.
We design compliant campaigns from the start. If issues arise, we resolve them quickly. Healthcare ad disapprovals are usually straightforward to fix.
We integrate with major healthcare systems including Halaxy, Cliniko, and Splose, plus leading CRMs. This lets us track actual patient bookings, not just enquiries, so we optimise for real results.
We connect directly to your booking system where possible, tracking which ad clicks become real appointments. For phone enquiries, we use AI-powered call tracking that transcribes and analyses every call.
We offer free account audits that often reveal wasted spend, even in accounts run by reputable agencies. Healthcare advertising has nuances generalists miss. A second opinion costs nothing.
Yes. We implement call tracking with AI transcription and analysis. You'll see which campaigns drive calls, plus insights on call quality and how your team handles enquiries.
Still have questions? We're here to help.
Book a free strategy call