Full-Funnel Performance
From first click to repeat purchase. Google Shopping, Meta campaigns, email automation, and conversion optimisation working together to drive profitable customer acquisition.
Health Ecommerce Marketing Australia
Healthcare Marketing for Health Ecommerce Brands
Health product ecommerce is competitive. Acquisition costs are rising. The brands that win are the ones with efficient funnels, strong retention, and marketing that converts. We build the systems that make sustainable growth possible.
Health Ecommerce Google Ads
Drive profitable DTC sales with TGA-compliant campaigns
Health Product Meta Ads
Acquire customers with compliant Facebook and Instagram ads
Health Ecommerce Email
Turn first-time buyers into repeat customers
Ecommerce Conversion
Optimise landing pages, product pages, and checkout flows
Trusted by 100+ healthcare practices, including HotDoc, Better Rehab and AHTG
Our Director Has Been Seen On
Why Brands Choose Us
Ecommerce Expertise Meets Health Industry Knowledge
We understand both sides: the performance marketing that drives ecommerce growth and the compliance requirements that govern health product advertising.
Health Product Compliance
TGA requirements, platform policies, and health claims restrictions. We know what you can and cannot say about health products and how to sell within those boundaries.
Lifetime Value Focus
First purchase is just the beginning. We build retention systems that turn one-time buyers into repeat customers and maximise the value of every acquired customer.
Data-Driven Optimisation
Every campaign optimised based on what actually drives revenue. Attribution, conversion tracking, and testing frameworks that show what works and what to scale.
The Market Reality
Health Ecommerce Is Getting Harder. We Know What Works.
Rising acquisition costs. Platform changes. Increasing competition. The brands that grow are the ones with efficient systems and deep expertise.
Acquisition Costs Are Rising
Every health ecommerce brand is competing for the same customers. CPMs are up. CPCs are up. The brands that could once grow on cheap Facebook traffic are finding that model no longer works. Sustainable growth requires efficiency at every stage of the funnel.
We build acquisition systems designed for today's economics. Diversified traffic sources. High-converting landing pages. Post-purchase flows that maximise customer value. Every element optimised to make acquisition profitable even as costs rise.
Platform Changes Hit Health Products Hard
iOS privacy changes disrupted tracking. Platform policies around health claims keep tightening. What worked two years ago does not work today. The brands that adapt survive. The ones that do not get left behind.
We stay on top of these changes constantly. New attribution approaches for the post-iOS world. Compliant creative strategies for health product advertising. Campaign structures that work with platform algorithms, not against them.
Competition Is Everywhere
Amazon, Chemist Warehouse, health food chains, and thousands of DTC brands. Consumers have endless options. Price competition is fierce. The brands that thrive are the ones that can differentiate beyond price and build genuine customer relationships.
We help you find your positioning. What makes your products worth choosing? What experience can you deliver that mass retailers cannot? How do you turn customers into advocates? These questions matter more than ever.
What We Deliver
Ecommerce Growth Systems That Scale
Acquisition, conversion, and retention services designed specifically for health product ecommerce
High-Intent Search
Google Ads
Google Ads campaigns informed by first-party data across healthcare accounts. We benchmark, optimise, and outperform at a level most agencies can't seem to match.
Explore Google Ads Social Advertising
Meta Ads
Facebook and Instagram campaigns built to reach your ideal patients. 44,000+ leads generated.
Explore Meta Ads Organic Growth
SEO
Healthcare SEO strategies to rank for high-intent local searches. Done for 100+ medical practices.
Explore SEO Services Digital Experience
Website Design
Conversion-optimised medical websites with seamless booking integrations and AHPRA compliance built in.
Explore Website Design Conversion Science
CRO
Data-driven A/B testing and funnel optimisation to maximise patient booking conversion rates.
Explore CRO Services Campaign Pages
Landing Pages
Purpose-built campaign pages that convert ad clicks into booked appointments. Every element tested and optimised.
Explore Landing PagesAnalytics & Reporting
Custom dashboards and transparent reporting that show exactly where your marketing dollars go.
Content Marketing
AHPRA-compliant medical copywriting that educates patients and builds trust.
Email Marketing
Automated patient nurture sequences to keep patients engaged between appointments.
Social Media
Full-service social media management. AHPRA-compliant content that builds your brand.
Reputation Management
Review generation and response management for healthcare practices.
Marketing Strategy
End-to-end healthcare marketing strategy. We audit, plan, and build a roadmap tailored to your practice goals and budget.
TikTok Ads
Reach younger patient demographics. Authentic video content for cosmetic, dental, and allied health.
ChatGPT Ads
Reach patients researching health topics in AI conversations. Early mover advantage.
AI & Automation
Streamline your practice with automated workflows, CRM integrations, and smart booking systems.
Not sure which services fit your healthcare practice?
Book a Free Strategy CallMedical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6Â weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
Our Approach
Full-Funnel Ecommerce Growth
Acquisition, conversion, and retention working together to drive profitable scale.
Diversified Customer Acquisition
Relying on one channel is risky. We build acquisition strategies across Google, Meta, email, and organic. Each channel serves a purpose. Google Shopping captures high-intent buyers. Meta builds awareness and drives new customer discovery. Email converts and retains. SEO builds long-term organic traffic.
The channels work together. Top-of-funnel awareness feeds middle-funnel consideration. Retargeting brings back interested visitors. Email nurtures and converts. Every touchpoint moves customers toward purchase.
Conversion That Compounds
Traffic is expensive. Every visitor who does not convert is wasted acquisition spend. We optimise every element of the conversion path: landing pages, product pages, cart, checkout. Small improvements compound into significant revenue gains.
Testing is constant. Headlines, images, offers, page layouts. We run structured experiments to find what actually moves conversion rates, not guesswork based on assumptions.
Retention Is Where Profit Lives
First purchase acquisition rarely generates profit on its own. The economics work when customers come back. Email automation, loyalty programs, subscription offers, and remarketing turn first-time buyers into repeat customers.
We build retention systems from day one. Welcome sequences that drive second purchase. Win-back campaigns for lapsed customers. VIP programs that reward your best buyers. Subscription funnels that lock in recurring revenue. Every acquired customer becomes more valuable over time.
Common Questions
Health Ecommerce Growth Questions
Growth
Practical answers about what it takes to scale a health ecommerce brand profitably
We work with brands selling supplements, medical devices, health testing kits, wellness products, functional foods, and other health-related products. TGA requirements vary by product type. We understand these distinctions and build compliant campaigns for each category.
Profitability requires efficiency at every stage. Higher CACs mean you need better conversion rates, higher average order values, and stronger retention to make the economics work. We build systems that improve every lever, not just traffic.
Scaling profitably typically requires $5,000 to $30,000 or more monthly depending on growth targets, product margins, and competitive landscape. Investment should scale with proven unit economics, not ahead of them.
Critical. Email typically drives 20-40% of revenue for well-optimised health ecommerce brands. It is the highest-margin channel because you are not paying per click. We prioritise email infrastructure from day one.
We focus on DTC ecommerce and owned channel growth. Amazon has its own ecosystem and specialists. Our expertise is building direct customer relationships through your own store and marketing channels.
Multi-touch attribution is harder now. We use a combination of platform data, first-party tracking, post-purchase surveys, and incrementality testing to understand what is actually driving results. Perfect attribution is impossible. Directionally accurate measurement is achievable.
Regulatory compliance for one. TGA requirements and platform policies restrict what you can claim. Also, health products often involve consideration and research before purchase. Marketing needs to educate and build trust, not just drive impulse buys.
Paid advertising can drive sales immediately. Optimisation compounds over time. Email automation typically shows impact within weeks. SEO is a longer play, often 6 months or more before significant organic traffic materialises. We set realistic expectations for each channel.
Still have questions? We're here to help.
Book a free strategy callReady to Grow Your Brand?
Sustainable Ecommerce Growth Built on Strong Fundamentals
Rising costs and increasing competition require better systems. We build the acquisition, conversion, and retention infrastructure that makes profitable growth possible.
Full-funnel optimisation
Health product compliance
Lifetime value focus
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