TGA Claims Knowledge
We know what claims you can and cannot make for health products. Ad copy that sells without crossing regulatory lines.
Google Ads for Health Ecommerce
Drive Health Product Sales Within Advertising Restrictions
Health ecommerce faces unique advertising challenges. TGA restricts therapeutic claims. Platform policies add more constraints. Most agencies don't understand where the lines are. We build campaigns that sell health products compliantly and effectively.
TGA-compliant ad copy that drives sales
Navigate platform health product policies
Track actual purchases, not just clicks
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
Why Medical Marketing Group
Health Ecommerce Marketing Within Regulatory Boundaries
We understand both TGA requirements and effective ecommerce marketing
Platform Policy Navigation
Google has health-related advertising restrictions. We know what triggers rejections and how to stay approved.
Ecommerce Performance
Track purchases with proper attribution. Optimise campaigns based on actual revenue.
Shopping Campaign Expertise
Product listing ads that showcase your health products effectively.
Brand Building
Stand out in a crowded market with positioning that works within compliance constraints.
Transparent Reporting
Clear reports showing revenue, ROAS, and campaign performance.
Advanced Conversion Tracking
Full ecommerce tracking integration. Track actual purchases and revenue, not just clicks or add-to-carts.
Daily Optimisation, Not Set and Forget
We're in your account daily, not monthly. Proactive scripts monitor performance around the clock. Problems get caught before they cost you money.
A Decade of Healthcare Data
A decade of health ecommerce ad spend means your campaigns start with proven benchmarks, not guesswork. You skip the expensive learning curve.
How We Work
From Compliance Review to Revenue Growth
A proven approach to healthcare marketing that gets you from strategy to results. No fluff, no delays, just measurable patient acquisition.
1
Compliance Review
Assess your product positioning against TGA requirements and Google policies.
2
Keyword Strategy
Build campaigns around how customers actually search for health products like yours.
3
Compliant Ad Copy
Write ads that sell your products without making prohibited therapeutic claims.
4
Landing Page Alignment
Ensure landing pages support compliant messaging and drive conversions.
5
Launch and Optimise
Launch campaigns with optimisation based on actual purchase data.
The Full Picture
Selling Health Products in a Regulated Environment
How we help health ecommerce businesses grow within TGA advertising constraints
The Regulatory Challenge
Health products exist in a regulatory environment that most ecommerce agencies don't understand. TGA restricts therapeutic claims. You cannot promise to treat conditions. You cannot claim specific health outcomes without proper substantiation. The marketing language that works for other product categories can create compliance problems here.
This creates a challenge. How do you communicate product value without making claims you cannot make? How do you compete effectively when everyone faces the same restrictions?
We solve this challenge daily for health ecommerce businesses. Compliant messaging that still communicates value. Positioning that works within the rules. Ads that drive sales without regulatory risk.
What Compliant Health Product Advertising Looks Like
You can describe what's in your products. You can communicate permitted claims where you have them. You can focus on quality, ingredients, manufacturing standards. You can build brand value around what you stand for.
What you cannot do is promise health outcomes. Claim to treat conditions. Suggest medical benefits without proper substantiation. The line isn't always obvious, but we know where it is.
Platform Policies Add Complexity
Google has its own health-related advertising policies that layer on top of TGA requirements. Certain product categories face additional restrictions. Some health-adjacent advertising requires certification. Policies change and require ongoing navigation.
We stay current with both regulatory requirements and platform policies. When either changes, your campaigns adjust accordingly. No surprises from policy violations or compliance issues.
Ecommerce Performance Marketing
Compliance is necessary but not sufficient. You need campaigns that actually drive sales. Purchase tracking with proper attribution. Optimisation based on return on ad spend. The performance marketing fundamentals that turn ad spend into revenue.
We bring ecommerce performance expertise alongside regulatory knowledge. Your campaigns meet requirements and deliver results.
Multi-Channel Strategy
For most health ecommerce businesses, Google Ads works alongside Meta Ads and SEO. Google captures customers actively searching. Meta builds brand awareness. SEO drives long-term organic traffic.
We help you understand where each channel fits based on your products, margins, and growth targets. The right mix varies by business, but the approach is always grounded in compliance and performance.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6 weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
What You Get
Complete Google Ads Management for Health Ecommerce
Over a decade of team healthcare marketing expertise. AHPRA-compliant campaigns. Data from 100+ healthcare clients. We know what works for practices like yours.
TGA-Compliant Campaigns
Every campaign meets TGA requirements for therapeutic goods advertising.
Shopping Campaigns
Product listing ads that showcase your health products to shoppers.
Search Campaigns
Capture customers searching for health products like yours.
Remarketing
Re-engage visitors who browsed but didn't purchase.
Revenue Tracking
Track actual purchases with proper attribution to campaigns.
ROAS Optimisation
Optimise for return on ad spend, not just traffic volume.
Competitor Analysis
Understand competitive positioning and find opportunities.
Performance Reporting
Clear reports showing revenue, ROAS, and campaign metrics.