Google Ads for Health Ecommerce

No, and treating them as one block is where many stores get into trouble. Medical devices, listed and registered medicines, and general wellness lines each have different obligations under TGA rules. We sort your catalogue into tiers and apply the right messaging constraints to each, so the broad range can keep advertising without one sensitive product creating risk for everything else.

We segment the product feed by category and margin so Shopping and Performance Max prioritise the products worth selling. Low-margin staples, high-margin lines, and seasonal items are handled separately rather than competing equally for spend. The aim is to put budget behind the SKUs that drive profit, not to give every product the same weight.

For a catalogue business it is the foundation. Most of your visibility and a large share of revenue flows through Shopping, which depends entirely on a clean, correctly attributed feed. We manage titles, GTINs, product types, and disapprovals on an ongoing basis, because a feed problem can quietly take whole categories offline.

Yes. Certain health-related categories require advertiser certification or sit under restricted product policies before they can run. We manage the certification process and structure the account so eligible products advertise while restricted lines are isolated, rather than risking suspension across the whole account.

It is central to it. When a product reorders on a cycle, the first sale understates the customer's value. We track repeat purchases and subscription signups and bid toward lifetime value, which lets us invest more confidently in acquiring customers who go on to reorder.

Yes. We feed your real per-product economics, including freight and handling, into the bidding so we are optimising toward contribution margin rather than headline revenue. A high-revenue product that loses money once shipping is counted should not be scaled, and the data lets us see that.

It depends on the range, the data available, and how much control you need over category priorities. Many health stores benefit from a mix, with Performance Max covering the broad catalogue and dedicated structures protecting margin-sensitive or compliance-sensitive lines. We assess your situation rather than defaulting to one format.

We split branded retail demand from generic category demand into separate campaigns. Branded searches for products you stock are usually cheaper and convert well, while category searches are more competitive and need careful bidding. Keeping them apart means each is valued correctly and budget is not wasted matching other retailers on commodity listings.

You can describe what a product is, its ingredients or specifications, manufacturing and quality standards, and any permitted claims supported by evidence and product status. What you cannot do is promise to treat conditions or guarantee health outcomes without proper substantiation. We work inside those TGA boundaries while still making the product compelling.

Yes. Because campaigns are driven by the structured product feed rather than hand-built one by one, new and discontinued lines flow through automatically once the feed is maintained. We keep the feed, category segmentation, and compliance tiers current as your catalogue evolves.

We do. Demand for categories like cold and flu support, allergy products, sun care, and immune-related lines moves with the season, while devices and recovery products are steadier. We adjust budgets and category priorities ahead of those swings rather than reacting after the peak has passed.

By profit, not traffic. We track purchase value, repeat and subscription revenue, and contribution margin by category and SKU. Success looks like growing the products and categories that return well, controlling spend on lines that do not, and a clear view of where reorder revenue is compounding over time.