TGA Claims Knowledge
We know what therapeutic claims you can and cannot make. Creative that builds brand without regulatory risk.
Meta Ads for Health Ecommerce
Build Health Brand Demand While Staying TGA Compliant
Meta's health policies restrict certain claims. TGA restricts therapeutic promises. We know how to build awareness and drive sales for health products within these boundaries. Creative that passes review. Copy that sells without violating regulations.
TGA-compliant creative that builds brand
Navigate Meta's health advertising policies
Track actual purchases, not just engagement
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
Why Medical Marketing Group
Social Advertising Expertise for Regulated Health Products
We understand both platform policies and TGA requirements for health ecommerce
Meta Policy Navigation
Meta restricts certain health-related advertising. We know what passes review and what triggers rejections.
Brand Building Focus
Build awareness and demand through compliant creative that resonates with your target customers.
Ecommerce Performance
Track purchases with proper attribution. Optimise for revenue, not just engagement metrics.
Fast Issue Resolution
If a rejection occurs, we fix it immediately. Minimal campaign disruption.
Transparent Reporting
Clear reports showing revenue, ROAS, and campaign performance.
How We Work
From Compliance Review to Brand Growth
A proven approach to healthcare marketing that gets you from strategy to results. No fluff, no delays, just measurable patient acquisition.
1
Compliance Review
Assess your messaging against TGA requirements and Meta policies.
2
Creative Development
Build imagery and video that showcases your products compliantly.
3
Compliant Copy
Write messaging that sells without making prohibited therapeutic claims.
4
Tracking Setup
Implement Meta Pixel and Conversions API for accurate purchase tracking.
5
Launch and Optimise
Launch campaigns with optimisation based on actual purchase data.
The Full Picture
Building Health Brands Through Social Advertising
How we help health ecommerce businesses grow while navigating advertising restrictions
The Brand Building Opportunity
Social advertising reaches customers before they search. Someone interested in health and wellness may not be actively shopping for your products. But they're scrolling through Facebook and Instagram. Visual, targeted advertising puts your products in front of people who match your customer profile.
This proactive reach builds brand awareness and demand. When these customers are ready to buy, your brand is familiar. They've seen your products. They understand what you offer. That familiarity converts into purchases.
The Compliance Challenge
Health product advertising in Australia faces two layers of restriction. TGA requirements limit what therapeutic claims you can make. You cannot promise to treat conditions or deliver specific health outcomes without proper substantiation.
Meta adds platform policies on top. Health-related advertising faces additional scrutiny. Certain claims trigger rejections. Some creative approaches get flagged. Accounts can face restrictions for repeated violations.
We navigate both. Creative that showcases products compliantly. Copy that sells without crossing regulatory lines. Campaigns that build your brand without putting it at risk.
What Compliant Health Product Creative Looks Like
You can showcase your products visually. You can communicate permitted claims. You can focus on quality, ingredients, and brand values. You can build lifestyle associations that resonate with your target customers.
What you cannot do is promise health outcomes, claim to treat conditions, or make therapeutic promises without proper substantiation. The line isn't always obvious, but we know where it is.
Performance Marketing for Ecommerce
Compliance matters, but so does performance. Your campaigns need to drive actual purchases. Purchase tracking with proper attribution. Optimisation based on return on ad spend. The fundamentals that turn ad spend into revenue.
We bring ecommerce expertise alongside regulatory knowledge. Campaigns that meet requirements and deliver results.
Social as Part of Your Mix
For most health ecommerce businesses, Meta Ads works alongside Google Ads and SEO. Social builds awareness and brand demand. Search captures customers actively shopping. Together, these channels create comprehensive market coverage.
We help you understand where each channel fits based on your products, margins, and growth targets.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6 weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
What You Get
Complete Meta Ads Management for Health Ecommerce
Over a decade of team healthcare marketing expertise. AHPRA-compliant campaigns. Data from 100+ healthcare clients. We know what works for practices like yours.
TGA-Compliant Creative
Imagery and video that showcases products without prohibited therapeutic claims.
Audience Building
Reach customers who match your ideal buyer profile through advanced targeting.
Ecommerce Campaigns
Drive traffic and purchases to your online store.
Remarketing
Re-engage visitors who browsed but didn't purchase.
Revenue Tracking
Track purchases with proper attribution to campaigns.
ROAS Optimisation
Optimise for return on ad spend, not vanity metrics.
Creative Testing
Test creative, audiences, and messaging to find what works.
Performance Reporting
Clear reports showing revenue, ROAS, and campaign metrics.