Healthcare Compliance
All campaigns designed to comply with Google's healthcare advertising policies and relevant diagnostic service regulations.
Google Ads for Health Screening Clinics
Reach Patients When They're Ready for Preventive Care
Patients searching for health screenings are motivated to act. They want a health check, blood test, or screening service, and they want it soon. We help diagnostic and screening clinics capture these high-intent patients at the moment they're ready to book.
Screening-specific keyword expertise
Compliant campaigns for diagnostic services
Track actual test bookings, not just clicks
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
Diagnostic Marketing Specialists
Why Screening Clinics Trust Us With Patient Acquisition
Health screening has unique marketing dynamics. Time-sensitive patients, multiple service lines, corporate wellness programs. We understand these nuances.
High-Intent Targeting
Target patients actively searching for health screenings at the moment they're ready to book an appointment.
Local Dominance
Capture patients in your service area with geo-targeted campaigns optimised for your clinic locations.
Measurable ROI
Comprehensive tracking of calls, online bookings, and enquiries to measure your true cost per screening.
Keyword Expertise
Understanding of how patients search for screening services, targeting keywords that actually convert to bookings.
Continuous Optimisation
Ongoing bid management, keyword refinement, and ad testing to improve performance over time.
Advanced Conversion Tracking
Integration with practice management systems and CRMs. Track actual consultation bookings and procedure conversions, not just form fills.
Daily Optimisation, Not Set and Forget
We're in your account daily, not monthly. Proactive scripts monitor performance around the clock. Problems get caught before they cost you money.
A Decade of Healthcare Data
A decade of cosmetic and specialist healthcare ad spend means your campaigns start with proven benchmarks, not guesswork. You skip the expensive learning curve.
Our Approach
From Search to Screening Appointment
A proven process that captures patients at peak motivation and converts them into booked screenings.
1
Audit & Strategy
Deep analysis of your market, competition, and service offerings. Strategy built on healthcare campaign benchmarks.
2
Creative & Copy
Custom ad creative and compliant copy written by healthcare marketing specialists.
3
Landing Pages
Conversion-optimised pages with clear service information, pricing transparency, and easy booking.
4
Advanced Tracking
Track actual screening bookings with attribution back to specific campaigns and keywords.
5
Launch & Manage
Full campaign management with optimisation based on real booking data, not vanity metrics.
Screening Marketing Expertise
What Makes Health Screening Google Ads Different
Diagnostic and screening services have unique marketing opportunities. Here's how we help clinics capture them.
Capturing Motivated Patients
Patients searching for health screenings are typically highly motivated. They've decided they want a health check, blood test, or specific screening. They're not browsing. They want to find a provider and book.
This high intent makes Google Ads particularly effective for screening clinics. The patient is ready to convert. The question is whether your clinic appears when they search and whether your landing page makes booking easy.
We build campaigns designed to capture these motivated patients at peak readiness, with ad copy that addresses their needs and landing pages that make conversion simple.
Service-Specific Campaign Structure
Health screening clinics typically offer multiple services: executive health checks, general blood tests, cardiac screenings, cancer screenings, STI testing, and more. Each attracts different patients with different search behaviours.
Someone searching for an executive health check has different expectations than someone searching for a basic blood test. The keywords, ad messaging, and landing page content should reflect these differences.
We build service-specific campaign structures that allow independent optimisation and budget allocation based on your priorities and what's converting best for each screening type.
Corporate Wellness Opportunities
Beyond individual patients, many screening clinics serve corporate clients for workplace health programs. Google Ads can also capture these opportunities, targeting businesses and HR professionals searching for employee health screening providers.
Corporate keywords tend to have lower search volume but high value per conversion. A single corporate contract can be worth hundreds of individual screenings.
We can build separate campaign structures for corporate acquisition alongside patient-focused campaigns.
Pricing Transparency and Conversion
Health screening is often self-pay, making pricing a key factor in patient decisions. Patients frequently search with price in mind: 'health check cost', 'blood test price', 'executive screening price'.
Landing pages that provide clear pricing information typically convert better than those requiring patients to call for quotes. We help develop landing page strategies that balance pricing transparency with lead capture objectives.
Geographic Targeting for Multiple Locations
Screening clinics often operate multiple collection centres or locations. Effective Google Ads management requires location-specific campaigns that ensure each site captures its local market.
We build campaign structures that allocate budget appropriately across locations, with location-specific ads and landing pages that help patients find their nearest convenient site.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6Â weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
Complete Campaign Management
Everything Your Clinic Needs to
From keyword research to conversion tracking, we handle the complexity of diagnostic service advertising.
Healthcare Ad Compliance
Campaigns designed to meet healthcare advertising requirements for diagnostic services.
Service-Specific Targeting
Targeted campaigns for each screening service: health checks, blood tests, imaging, and more.
Local Service Ads
Google Local Service Ads management for prominent visibility in local searches.
Call Tracking
Phone call tracking with attribution to specific campaigns and keywords.
Landing Page Optimisation
Conversion-optimised landing pages for each screening service you offer.
Remarketing
Re-engage website visitors who researched but didn't book their screening.
Competitor Monitoring
Ongoing competitive analysis and positioning in your market.
Monthly Reporting
Comprehensive performance and ROI reports showing screening bookings and cost per acquisition.
Common Questions
Health Screening Google Ads
Explained
What health screening clinic owners ask us most about Google Ads for patient acquisition.
Most screening clinics invest between $2,000 and $6,000 monthly depending on service breadth and local competition. We can start with a test budget before scaling.
Many screening clinics see cost per booking between $25 and $70 depending on screening type and market competition.
You can see enquiries within days. Campaigns typically reach peak performance after 4 to 8 weeks of optimisation.
Most health screening services can be advertised with compliant copy. We guide you through applicable policies for diagnostic advertising.
Yes. We can build separate campaigns targeting businesses and HR professionals searching for employee screening providers.
We manage the entire Google healthcare verification process including documentation preparation and submission.
Yes, they complement each other effectively. Google Ads delivers immediate visibility while SEO builds long-term organic presence.
We design compliant campaigns from the start. If issues arise, we resolve them quickly based on our healthcare advertising experience.
Integration with your booking system to track actual screening appointments, not just clicks or form submissions.
Monthly reports with booking data, cost per acquisition, and clear ROI calculations for your screening services.
We integrate with major healthcare systems including Cliniko, plus leading CRMs and booking platforms. This lets us track actual consultation bookings, not just enquiries, so we optimise for real results.
We connect directly to your booking system where possible, tracking which ad clicks become real consultations. For phone enquiries, we use AI-powered call tracking that transcribes and analyses every call.
We offer free account audits that often reveal wasted spend, even in accounts run by reputable agencies. Healthcare and cosmetic advertising has nuances generalists miss. A second opinion costs nothing.
Yes. We implement call tracking with AI transcription and analysis. You'll see which campaigns drive calls, plus insights on call quality and how your team handles enquiries.
Still have questions? We're here to help.
Book a free strategy call