Understanding the Hearing Aid Journey
Hearing aid decisions involve research, family input, and multiple touchpoints. We build campaigns that capture patients at each stage of this journey.
Google Ads for Hearing Clinics
Capture High-Intent Searches for Hearing Solutions
Hearing aid purchases range from $2,000 to $10,000 or more. When someone searches for hearing solutions, they're considering a significant investment in their quality of life. With healthcare-specific Google Ads experience, we know how to put your clinic in front of these high-value patients at the moment they're researching their options.
TGA compliant campaigns for hearing devices
Track actual appointments, not just clicks
A decade running healthcare campaigns
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
The Healthcare Ads Specialists
Why Hearing Clinics Trust Us With Their Patient Acquisition
We understand the hearing aid purchase journey. High consideration, family involvement, and significant investment. Our campaigns are built around how patients actually make these decisions.
TGA Compliance for Hearing Devices
All ad copy meets TGA advertising requirements for therapeutic devices. Compliant claims that still convert.
Free Hearing Test Campaigns
Free hearing tests are powerful lead generators. We build campaigns that drive test bookings and nurture patients toward hearing aid consultations.
Brand-Specific Keywords
Patients often search for specific hearing aid brands. We target these searches to position your clinic as a trusted provider.
Government Program Targeting
Campaigns targeting Hearing Services Program eligible patients and voucher holders. Reach those with government funding for hearing aids.
Real Appointment Tracking
Track actual appointments booked, not just clicks or form fills. Know exactly what your cost per new patient is.
Local Targeting Precision
Target patients in your service area. Geo-targeting ensures you only pay for clicks from patients who can realistically visit your clinic.
Daily Optimisation
We're in your account daily, not monthly. Proactive scripts monitor performance around the clock. Problems get caught before they cost you money.
Healthcare Campaign Experience
A decade of healthcare ad spend means your campaigns start with proven benchmarks. You skip the expensive learning curve.
How We Work
From Strategy to Booked Appointments
A proven approach refined across healthcare campaigns. We start with what's working in your market, not guesswork.
1
Audit & Strategy
Deep analysis of your market, competition, and opportunities. Strategy built on benchmark data from healthcare campaigns.
2
Keyword Research
Comprehensive keyword mapping covering hearing tests, hearing aids, brand searches, and government program terms.
3
TGA Compliant Copy
Ad copy that converts while meeting TGA advertising requirements for therapeutic devices.
4
Landing Pages
Conversion-optimised pages with clear booking paths, hearing test information, and hearing aid options.
5
Launch & Optimise
Campaign management with ongoing optimisation based on actual patient appointments, not vanity metrics.
The Complete Guide
What Makes Hearing Clinic Google Ads Different
Healthcare advertising expertise applied to the unique needs of hearing clinics and audiology practices.
Understanding the Hearing Aid Purchase Journey
Hearing aid purchases are not impulse decisions. The typical journey involves recognising a problem (often prompted by family), researching options, booking a hearing test, trying hearing aids, and making a significant financial decision. This journey can take weeks or months.
Google Ads plays a crucial role at the research phase. When someone searches 'hearing aids Sydney' or 'free hearing test near me', they're actively exploring their options. Capturing these searches puts your clinic into consideration at a critical moment.
The high value of hearing aid sales (often $2,000 to $10,000 or more per patient) means that even modest conversion rates can deliver strong returns on ad spend. A $50 cost per hearing test booking that converts to a $4,000 hearing aid sale represents excellent value.
TGA Compliance for Hearing Devices
Hearing aids are classified as therapeutic devices under TGA regulations. Advertising must meet specific requirements: claims must be evidence-based, certain statements require substantiation, and there are restrictions on what can be promised.
Our team has spent years learning what works within these boundaries. Our ad copy is designed to be compelling while staying compliant. You get campaigns that convert without compliance concerns.
Free Hearing Test Strategy
Free hearing tests are one of the most effective lead generation tools for hearing clinics. They lower the barrier to entry for patients who are curious but not yet committed. Once in your clinic for a test, the opportunity to discuss hearing solutions opens up.
We build campaigns specifically around free hearing test offers, targeting searches like 'free hearing test', 'hearing check near me', and 'how to get hearing tested'. These campaigns typically deliver lower cost per booking than direct hearing aid searches.
Brand-Specific Keyword Opportunities
Many patients research specific hearing aid brands before choosing a provider. Searches like 'Phonak hearing aids', 'ReSound hearing aids', or 'Widex dealer' indicate patients who have done their research and are looking for a provider.
We target these brand searches to position your clinic as an authorised provider. If you carry multiple brands, this opens up multiple keyword opportunities. Brand searches often have lower competition than generic hearing aid terms.
Government Program Targeting
The Australian Government's Hearing Services Program provides vouchers for eligible pensioners and veterans. Patients often search for 'hearing services program', 'government hearing aid voucher', or 'HSP hearing aids'.
Campaigns targeting these terms reach patients who already have funding approved. These are high-intent searches from patients ready to use their benefits. We ensure your clinic appears for these valuable searches.
Tracking High-Value Conversions
Given the high value of hearing aid sales, accurate conversion tracking is essential. We implement tracking that follows patients from ad click through hearing test booking to hearing aid consultation.
Integration with your practice management system means we can report on the full patient journey, not just initial enquiries. This data helps optimise campaigns for patients who actually convert to sales, not just those who book a free test.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6Â weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
Complete Campaign Management
Everything Your Clinic Needs to
From keyword research to appointment tracking, we handle the technical details so you can focus on patient care.
Healthcare Ad Compliance
Campaigns designed to meet TGA and Google's healthcare advertising requirements for hearing devices.
Local Service Ads
Google Local Service Ads management for prominent visibility in local searches for hearing services.
Service-Specific Campaigns
Targeted campaigns for hearing tests, hearing aid fittings, tinnitus assessment, and specific hearing aid brands.
Call Tracking
Track phone enquiries with attribution to specific campaigns and keywords.
Appointment Tracking
Integration with booking systems to track actual appointments, not just clicks.
Competitor Monitoring
Track what competitors are doing and identify opportunities in your market.
Remarketing
Re-engage visitors who researched but didn't book. Stay top of mind during the consideration phase.
Monthly Reporting
Clear reports showing enquiries, cost per appointment, and campaign performance.
Common Questions
Hearing Clinic Google Ads
Answered
What hearing clinic owners ask us most about running Google Ads for patient acquisition.
Most hearing clinics invest between $3,000 and $8,000 monthly depending on competition and growth goals. The high value of hearing aid sales typically justifies strong investment in acquisition.
Cost per hearing test booking typically ranges from $30 to $80. Given average hearing aid sale values of $2,000 to $6,000, even conservative conversion rates deliver strong returns.
You can see enquiries within days of launch. Campaigns typically reach optimal performance after 4 to 8 weeks of optimisation.
All ad copy is written to comply with TGA advertising requirements for therapeutic devices. We know what's permitted and build compliance in from the start.
Yes. We run campaigns targeting Hearing Services Program eligible patients, voucher holders, and related searches.
We manage the entire healthcare verification process including documentation preparation and submission.
They complement each other well. Google Ads delivers immediate visibility while SEO builds long-term organic presence. Most successful clinics use both.
We design compliant campaigns from the start. If issues arise, we resolve them quickly. Healthcare ad disapprovals are usually straightforward to fix with experience.
We integrate with major hearing clinic systems including NOAH, Blueprint, and Sycle. This lets us track actual appointments, not just enquiries.
We connect directly to your booking system where possible, tracking which ad clicks become real appointments. For phone enquiries, we use AI-powered call tracking.
We offer free account audits that often reveal wasted spend. Healthcare advertising has nuances generalists miss. A second opinion costs nothing.
Yes. We implement call tracking with AI transcription and analysis. You'll see which campaigns drive calls, plus insights on call quality.
Still have questions? We're here to help.
Book a free strategy call