Over-55 Demographic Targeting
Reach the demographic most likely to need hearing solutions. Facebook has strong penetration among over-55s, making it an effective channel for hearing clinics.
Meta Ads for Hearing Clinics
Reach the Right Audiences on Facebook & Instagram
Many people with hearing loss wait years before seeking help. Meta Ads let you reach them earlier with messaging that addresses concerns and highlights benefits. We target the demographics most likely to need hearing solutions and the family members who often drive the decision. All campaigns comply with TGA requirements.
TGA compliant campaigns for hearing devices
Track actual appointments, not just clicks
A decade running healthcare campaigns
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
The Healthcare Ads Specialists
Why Hearing Clinics Trust Us With Their Social Media Advertising
We understand both the demographics and the psychology of hearing health decisions. Our campaigns are built to overcome hesitation and drive action.
Family Member Campaigns
Often family members research hearing solutions for loved ones. We target adult children of the right age range who may be looking for help for parents.
TGA Compliance
All ad copy and creative meets TGA advertising requirements for therapeutic devices. Compliant campaigns that still convert.
Destigmatising Messaging
Focus on positive outcomes: staying connected, enjoying conversations, living fully. Not deficit messaging that reinforces stigma.
Lifestyle Benefit Focus
Messaging emphasises the life improvements hearing aids provide: family gatherings, social activities, workplace confidence.
Real Appointment Tracking
Track actual appointments booked, not just clicks or form fills. Know exactly what your cost per new patient is.
Creative That Resonates
Ad creative featuring real-life situations and diverse representations. Imagery that audiences see themselves in.
Daily Optimisation
We're in your account daily, not monthly. Audience performance, creative fatigue, and budget allocation are actively managed.
Healthcare Campaign Experience
A decade of healthcare ad spend means your campaigns start with proven approaches. You skip the expensive learning curve.
How We Work
From Strategy to Booked Appointments
A proven approach refined across healthcare campaigns. We start with what's working in your market, not guesswork.
1
Audit & Strategy
Deep analysis of your market, competition, and opportunities. Strategy built on benchmark data from healthcare campaigns.
2
Audience Research
Identify the demographic and interest-based audiences most likely to convert for hearing services.
3
Compliant Creative
Ad copy and imagery that converts while meeting TGA advertising requirements for hearing devices.
4
Landing Pages
Conversion-optimised pages with clear booking paths, hearing test information, and reassuring content.
5
Launch & Optimise
Campaign management with ongoing optimisation based on actual appointments, not vanity metrics.
The Complete Guide
What Makes Hearing Clinic Meta Ads Different
Healthcare advertising expertise applied to the unique needs of hearing clinics and audiology practices.
Reaching Patients Before They Search
The average person waits seven years between noticing hearing loss and seeking help. That's a long time of missing conversations, straining relationships, and declining quality of life. Meta Ads let you reach people earlier in this journey.
While Google Ads capture those actively searching for hearing solutions, Meta Ads can reach people who haven't started searching yet. By targeting the right demographics and interests, we can introduce your clinic to potential patients who match the profile but haven't taken action.
The Over-55 Opportunity on Facebook
Facebook has strong engagement among Australians over 55, the demographic most likely to need hearing solutions. This audience is active on the platform, engaging with content and responding to advertising that speaks to their interests and concerns.
We build campaigns specifically for this demographic, with messaging and imagery that resonates. The creative isn't about 'looking young' or denying age; it's about living fully and staying connected to the people and activities that matter.
Reaching Family Members
Hearing loss doesn't just affect the individual. Family members often notice the problem first and play a significant role in encouraging their loved one to seek help. Adult children researching solutions for parents represent a valuable audience.
We create campaigns targeting the right age brackets of adult children, with messaging that acknowledges their role in supporting a family member. These campaigns often drive initial enquiries that lead to family conversations and eventual bookings.
Destigmatising Messaging
Stigma around hearing loss remains a significant barrier to seeking help. Many people associate hearing aids with ageing or disability, which discourages them from taking action.
Our campaigns use destigmatising approaches. Rather than focusing on what people are missing, we emphasise what they can gain: clearer conversations, confident social interactions, enjoyment of music and entertainment, and active participation in family life. This positive framing overcomes resistance more effectively than deficit messaging.
TGA Compliance for Hearing Devices
Hearing aids are therapeutic devices regulated by the TGA. Advertising must meet specific requirements around claims, evidence, and representations. Meta also has its own policies for health-related advertising.
Our team has spent years understanding where these requirements intersect and how to create compelling campaigns within them. Your ads will be effective and compliant, avoiding the disruption of disapprovals and account issues.
Tracking Real Results
Social media metrics can be misleading for high-value services like hearing aids. What matters isn't engagement or reach; it's hearing test bookings and ultimately hearing aid sales. We implement tracking that follows the patient journey from ad view to booked appointment.
Integration with your booking system means we report on actual conversions. This data drives optimisation, ensuring budget flows to audiences and creative that generate real results.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6Â weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
Complete Campaign Management
Everything Your Clinic Needs to
From audience research to appointment tracking, we handle the technical details so you can focus on patient care.
Healthcare Ad Compliance
Campaigns designed to meet TGA and Meta's healthcare advertising requirements for hearing devices.
Audience Development
Build and refine audiences based on age, interests, and behaviours that indicate hearing health need.
Family Targeting
Reach adult children who may be researching hearing solutions for parents or other family members.
Lifestyle Messaging
Creative that focuses on positive outcomes and life improvements rather than deficit messaging.
Appointment Tracking
Integration with booking systems to track actual appointments, not just clicks.
Creative Production
Professional ad creative including images, carousels, and video content that resonates with target audiences.
Remarketing
Re-engage visitors who showed interest but didn't book. Stay top of mind during the consideration phase.
Monthly Reporting
Clear reports showing enquiries, cost per appointment, and campaign performance.
Common Questions
Hearing Clinic Meta Ads
Answered
What hearing clinic owners ask us most about running Meta Ads for patient acquisition.
Most hearing clinics invest between $2,000 and $6,000 monthly depending on growth goals. The high value of hearing aid sales typically justifies strong investment in acquisition.
Cost per hearing test booking typically ranges from $40 to $100. Given average hearing aid sale values, even conservative conversion rates deliver strong returns.
You can see enquiries within the first week of launch. Campaigns typically reach optimal performance after 4 to 8 weeks as audiences and creative are refined.
All ad copy and creative is developed to comply with TGA advertising requirements for therapeutic devices. We know what's permitted.
Yes. We run campaigns targeting adult children of the right age range who may be researching hearing solutions for parents or other family members.
Video performs well but isn't essential to start. We can begin with static images while developing video assets. We can advise on what content to create.
They serve different purposes. Google Ads capture people already searching. Meta Ads reach potential patients earlier. Most successful clinics use both.
We design compliant campaigns from the start. If issues arise, we resolve them quickly. Healthcare ad disapprovals on Meta are usually straightforward to fix.
We integrate with major hearing clinic systems including NOAH, Blueprint, and Sycle. This lets us track actual appointments, not just enquiries.
We connect directly to your booking system where possible. For phone enquiries, we use AI-powered call tracking that transcribes and analyses every call.
We offer free account audits that often reveal opportunities. Healthcare advertising has nuances generalists miss.
We develop ad copy, design static images, and can produce or edit video content. We also provide guidance on what content to capture at your clinic.
Still have questions? We're here to help.
Book a free strategy call