We Know Home Care Search Behaviour
We understand how families research home care. We know which keywords signal readiness to engage and which are early-stage research.
Google Ads for Home Health Care Providers
Capture High-Intent Searches for In-Home Care Services
Every day, adult children search for home care packages, in-home nursing, and aged care at home for their parents. These searches represent families ready to make decisions about care. With a decade of healthcare advertising experience, we know how to reach them at this critical moment.
Target family decision-makers
Quality accreditation messaging
A decade running healthcare campaigns
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
The Healthcare Ads Specialists
Why Home Care Providers Trust Us With Their Client Acquisition
Our team has managed campaigns for home health care providers across Australia. That experience shapes every campaign we build.
Family Decision-Maker Focus
Campaigns target adult children researching care for parents. Messaging addresses their concerns and questions directly.
Quality Accreditation Messaging
Highlight your quality certifications and accreditation status. Families want assurance about care standards.
Package-Specific Campaigns
Separate campaigns for different care packages and service types capture families at various stages of need.
Local Targeting Precision
Target families in your service area. Geographic targeting ensures enquiries come from areas you can serve.
Real Enquiry Tracking
Track actual enquiries and consultations, not just clicks. Know your true cost per potential client.
Trust-Building Ad Copy
Ad copy that builds confidence through quality messaging, accreditation status, and compassionate communication.
Daily Optimisation
We're in your account daily, not monthly. Performance issues get caught before they waste budget.
A Decade of Healthcare Data
A decade of healthcare advertising means your campaigns start with proven benchmarks, not guesswork.
How We Work
From Strategy to Client Enquiries
A proven approach refined across healthcare campaigns. We start with what's working in your market, not guesswork.
1
Audit & Strategy
Deep analysis of your market, competition, and service offerings. Strategy built on benchmark data from home care campaigns.
2
Keyword Research
Comprehensive keyword mapping based on how families actually search for home care services.
3
Trust-Building Copy
Ad copy that builds confidence through quality messaging, accreditation, and compassionate communication.
4
Landing Pages
Conversion-optimised pages with clear service information, trust signals, and easy enquiry paths.
5
Launch & Optimise
Campaign management with ongoing optimisation based on actual enquiries, not vanity metrics.
The Complete Guide
What Makes Home Health Care Google Ads Different
A decade of running healthcare campaigns has taught us exactly what works for home care providers.
Understanding the Family Decision-Maker
Home health care decisions are rarely made by the person receiving care. Adult children, typically aged 45 to 65, research options for their ageing parents. Understanding this dynamic is essential for effective Google Ads campaigns.
These family decision-makers search with specific concerns: quality of care, caregiver qualifications, flexibility of services, and value for money. They're often balancing guilt about not providing care themselves with practical concerns about work and family commitments.
Effective campaigns speak to these concerns directly. Messaging about quality standards, trained carers, and flexible packages addresses what family decision-makers actually want to know.
The Research Journey
Home care decisions aren't made quickly. Families research options over weeks or months, comparing providers, understanding funding options, and consulting with other family members. Google Ads campaigns need to be present throughout this journey.
Early-stage searches focus on understanding options: what is a home care package, aged care at home options, alternatives to nursing homes. Later-stage searches become more specific: home care providers near me, level 3 home care package providers, in-home nursing services.
We build campaign structures that capture families at different stages, with appropriate messaging for each. Educational content serves early researchers while service-focused ads capture those ready to enquire.
Quality Accreditation as a Differentiator
In a market where families are making significant care decisions, quality accreditation provides essential reassurance. Highlighting your quality certifications in ad copy and landing pages builds trust that competitors without similar credentials can't match.
Messaging about Aged Care Quality Standards compliance, registered nursing supervision, and ongoing quality improvement demonstrates commitment to care standards. Families researching home care specifically look for these indicators of quality.
We help home care providers communicate their quality credentials effectively, building trust through specificity rather than vague claims about care excellence.
Package Level Marketing
Home Care Package levels represent different care needs and funding amounts. Families often search for specific package levels once they understand the system. Campaigns targeting these searches reach families who understand their needs and are comparing providers.
Level-specific landing pages explaining what services are available at each package level, how to access packages, and what additional services might be self-funded help families understand their options. This educational approach builds trust while capturing relevant enquiries.
Local Service Area Targeting
Home care is inherently local. You can only serve clients in areas where you have carers available. Google Ads geographic targeting ensures your budget isn't wasted on clicks from areas you can't service.
For providers with multiple service areas, location-specific campaigns highlight the localities you serve. This approach improves ad relevance and helps families confirm you can provide care where their parent lives.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6Â weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
Complete Campaign Management
Everything Your Service Needs to
From keyword research to enquiry tracking, we handle the technical details so you can focus on care delivery.
Healthcare Ad Expertise
Campaigns designed with understanding of healthcare advertising requirements and best practices.
Service-Specific Campaigns
Targeted campaigns for home care packages, nursing care, respite care, and other specific services.
Package Level Targeting
Reach families searching for specific Home Care Package levels with appropriate messaging.
Call Tracking
Track phone enquiries with attribution to specific campaigns and keywords.
Enquiry Tracking
Integration with your CRM to track enquiries through to client conversion.
Competitor Monitoring
Track what other home care providers are doing and identify opportunities in your market.
Remarketing
Re-engage families who visited your site but didn't enquire. Stay top of mind during their research.
Monthly Reporting
Clear reports showing enquiries, cost per lead, and campaign performance.
Common Questions
Home Health Care Google Ads
Answered
What home care providers ask us most about running Google Ads for client acquisition.
Most home care providers invest between $2,500 and $6,000 monthly depending on service area and growth goals. We can advise on the right level for your market.
Cost per enquiry typically ranges from $50 to $150 depending on competition and service types. Client lifetime value in home care justifies higher acquisition costs.
You can see enquiries within days of launch. Campaigns typically reach optimal performance after 4 to 8 weeks of optimisation.
Yes. Geographic targeting ensures you only receive enquiries from areas where you can provide care services.
We target search terms and times that indicate adult children researching care options, with messaging that addresses their specific concerns.
Absolutely. Quality certifications and accreditation status are powerful trust signals that we incorporate into ad copy and landing pages.
Yes. Package-level campaigns reach families who understand the system and are comparing providers for specific care needs.
We include educational campaigns targeting families just beginning their research, helping them understand options while building awareness of your service.
We integrate with major CRMs to track enquiries through to client conversion, so we optimise for results that matter.
We implement call tracking and form tracking that follows enquiries through your intake process, showing true cost per potential client.
We offer free account audits that often reveal wasted spend. Home care advertising has nuances generalists miss. A second opinion costs nothing.
Yes. We implement call tracking with AI transcription and analysis. You'll see which campaigns drive calls and how enquiries are handled.
Still have questions? We're here to help.
Book a free strategy call