Healthcare Buyer Targeting
Reach healthcare providers, procurement teams, and clinical decision-makers actively researching medical equipment.
Google Ads for Medical Device Companies
Reach Healthcare Buyers When They're Ready to Purchase
Medical device procurement involves long decision cycles and multiple stakeholders. Google Ads captures healthcare providers and procurement professionals at the research and evaluation stages, filling your sales pipeline with qualified leads.
Reach healthcare procurement decision-makers
TGA-compliant advertising content
Track leads through long sales cycles
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
MedTech Marketing Specialists
Why Medical Device Companies Trust Our B2B Campaigns
Medical device marketing requires understanding of healthcare procurement, TGA compliance, and B2B lead generation. We bring all three together.
TGA Compliance
All campaigns designed to comply with TGA advertising requirements for medical devices and therapeutic goods.
B2B Focus
Campaign structure and messaging designed for the healthcare procurement process, not consumer marketing.
Long-Cycle Attribution
Tracking and attribution designed for medical device sales cycles that can span months.
Product Category Targeting
Campaigns structured around your device categories, reaching buyers searching for specific equipment types.
Geographic Precision
Target healthcare facilities in your distribution areas with precise geographic campaigns.
Advanced Conversion Tracking
Full ecommerce tracking integration. Track actual purchases and revenue, not just clicks or add-to-carts.
Daily Optimisation, Not Set and Forget
We're in your account daily, not monthly. Proactive scripts monitor performance around the clock. Problems get caught before they cost you money.
A Decade of Healthcare Data
A decade of health ecommerce ad spend means your campaigns start with proven benchmarks, not guesswork. You skip the expensive learning curve.
Our Approach
From Search to Sales Qualified Lead
A B2B-focused process designed for the medical device sales cycle.
1
Market Analysis
Deep analysis of your target healthcare segments, competition, and procurement patterns.
2
Keyword Strategy
B2B keyword research focused on how healthcare buyers search for medical equipment.
3
TGA-Compliant Copy
Ad copy and content that meets TGA requirements while compelling healthcare buyers to take action.
4
Lead Qualification
Landing pages and forms designed to qualify healthcare leads before they reach your sales team.
5
CRM Integration
Connect campaign data to your CRM for proper attribution through long sales cycles.
Medical Device Marketing
What Makes Medical Device Google Ads Different
B2B healthcare marketing requires a fundamentally different approach than consumer advertising.
Understanding Healthcare Procurement
Medical device purchasing isn't an impulse decision. Hospitals and clinics have procurement processes, budget cycles, and multiple stakeholders involved in equipment decisions. Clinical staff evaluate functionality. Procurement evaluates cost. Administration approves budgets.
Effective Google Ads for medical devices recognises this reality. Campaigns need to reach multiple decision-makers at different stages of the procurement process. Early-stage content helps buyers understand options. Mid-stage content addresses specific evaluation criteria. Late-stage content facilitates final decisions.
We structure campaigns to support this buyer journey, ensuring your company is visible throughout the evaluation process.
TGA Advertising Compliance
The Therapeutic Goods Administration regulates advertising for medical devices in Australia. Claims must be factual and supported. Certain device categories have specific restrictions. Non-compliance can result in significant penalties.
We build TGA compliance into every campaign from the start. Claims are reviewed against TGA guidelines. Landing page content meets advertising requirements. Your marketing efforts stay compliant while still generating qualified leads.
Targeting Healthcare Buyers
Reaching healthcare procurement decision-makers through Google Ads requires specific strategies. Generic medical device searches might attract consumers with no purchasing authority. The goal is reaching people who can actually buy.
We use a combination of keyword selection, audience targeting, and qualifying content to ensure clicks come from legitimate healthcare buyers. Industry-specific terminology, procurement-focused keywords, and professional landing pages all help filter for qualified prospects.
Long Sales Cycle Attribution
Medical device sales cycles can span months from initial enquiry to purchase order. Traditional Google Ads attribution, which credits the last click before conversion, doesn't capture this reality.
We implement tracking that follows the complete buyer journey, connecting initial ad interactions to eventual sales outcomes. CRM integration allows proper attribution even when sales close months after the first click.
This data informs optimisation decisions based on actual revenue impact, not just immediate form submissions.
Product Category Campaign Structure
Medical device companies typically sell across multiple product categories, each with different target audiences and search behaviours. A company selling both surgical instruments and diagnostic equipment needs separate campaign strategies for each.
We build campaign structures that reflect your product portfolio, allowing independent optimisation and budget allocation across categories. This ensures each product line receives appropriate attention and investment.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6Â weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
Complete Campaign Management
Everything Your MedTech Company Needs to
From keyword research to CRM integration, we handle the complexity of healthcare B2B advertising.
Healthcare B2B Targeting
Campaigns designed to reach healthcare procurement and clinical decision-makers.
TGA Compliance
All advertising content meets TGA requirements for medical device promotion.
Product Category Campaigns
Targeted campaigns for each device category you sell.
Lead Qualification
Forms and landing pages that qualify healthcare leads before sales contact.
CRM Integration
Connect campaign data to Salesforce, HubSpot, or your CRM.
Remarketing
Re-engage healthcare prospects researching but not yet ready to buy.
Competitor Monitoring
Track competitor activity and positioning in your device categories.
Pipeline Reporting
Reports connecting marketing spend to sales pipeline and revenue.
Common Questions
Medical Device Google Ads
Explained
What medical device companies ask us most about B2B Google Ads.
Most medical device companies invest between $3,000 and $8,000 monthly depending on product range and market competition. Higher-value devices often justify larger investment.
Medical device leads are high-value. Cost per qualified healthcare lead typically ranges from $50 to $150, but individual device sales can be worth thousands or more.
All ad copy and landing page content is reviewed against TGA advertising requirements. We know what claims are permissible for different device categories.
Industry-specific keywords, professional landing pages, and qualification forms help filter for genuine healthcare procurement prospects.
Yes. Campaigns can focus on hospitals, aged care, dental practices, specialist clinics, or other facility types relevant to your devices.
CRM integration tracks the full buyer journey from initial click to closed sale, even when cycles span months.
Yes. We build campaign structures that allow independent management and optimisation across your product portfolio.
Monthly reports connecting marketing investment to pipeline generation and, where tracked, closed revenue.
Yes. We integrate with Salesforce, HubSpot, and ecommerce platforms to track actual purchases and pipeline value, not just leads or clicks. This gives you accurate ROI data and helps us optimise toward the campaigns that drive real healthcare buyer conversions.
We implement conversion tracking that follows leads through your sales pipeline. With CRM integration, we can attribute closed deals back to specific campaigns and keywords, even when sales cycles span months.
We offer a free audit of your current campaigns. Many medical device companies come to us after being disappointed by generalist agencies who do not understand TGA compliance, healthcare procurement, or B2B medical device marketing. We can show you specific opportunities being missed.
Yes. Call tracking is included in our management. Every phone enquiry from healthcare buyers is attributed to the specific campaign, ad group, and keyword that generated it. This is particularly valuable for B2B medical device sales where phone contact is common.
Still have questions? We're here to help.
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