We Know Aesthetic Search Behaviour
Our team has seen thousands of searches from people looking for cosmetic treatments. We know which treatment keywords convert and which waste budget.
Google Ads for Medical Spas
Reach Patients Searching for Treatments Right Now
Every day, potential clients search for cosmetic treatments in your area. Anti-wrinkle injections. Dermal fillers. Skin rejuvenation. With a decade of healthcare-specific Google Ads experience, we know how to put your clinic in front of these high-intent searchers at the moment they're ready to book.
AHPRA and TGA compliant campaigns
Track consultations, not just clicks
A decade running aesthetic campaigns
Trusted by 100+ healthcare practices and medical clinics across Australia
Our Director Has Been Seen On
The Aesthetic Marketing Specialists
Why Medical Spas Trust Us With Their Client Acquisition
Our team has run thousands of healthcare campaigns. We understand the unique compliance requirements and client psychology of the aesthetics industry. That knowledge shapes every campaign we build.
AHPRA and TGA Compliant Copy
All ad copy meets Medical Board advertising guidelines and TGA requirements for therapeutic goods. Campaigns stay compliant from day one.
Treatment-Specific Campaigns
Separate campaigns for injectables, skin treatments, body contouring, and IV therapy. Each treatment type needs different messaging and landing pages.
High-Value Client Focus
Medical spa clients have high lifetime value. We optimise for quality consultations that convert to repeat customers, not just enquiry volume.
Online Booking Integration
Ads drive to landing pages with clear booking paths. Integration with your practice management system for seamless consultation booking.
Real Consultation Tracking
Track actual consultation bookings, not just clicks. Know exactly what your cost per new client is for each treatment type.
Advanced Conversion Tracking
Integration with practice management systems like Cliniko, Timely, and Phorest. Track actual consultations and treatments, not just form fills.
Daily Optimisation, Not Set and Forget
We're in your account daily, not monthly. Proactive scripts monitor performance around the clock. Problems get caught before they cost you money.
A Decade of Healthcare Data
A decade of aesthetic clinic ad spend means your campaigns start with proven benchmarks, not guesswork. You skip the expensive learning curve.
How We Work
From Strategy to Booked Consultations
A proven approach refined across hundreds of aesthetic clinic campaigns. We start with what's working in your market, not guesswork.
1
Audit & Strategy
Deep analysis of your market, competition, and treatment mix. Strategy built on benchmark data from aesthetic campaigns.
2
Treatment Keyword Research
Comprehensive keyword mapping for each treatment category. We know the high-intent terms that convert to consultations.
3
Compliant Ad Copy
Ad copy that converts while meeting AHPRA and TGA requirements. No compliance headaches.
4
Treatment Landing Pages
Conversion-optimised pages for each treatment with clear consultation booking paths and treatment information.
5
Launch & Optimise
Campaign management with ongoing optimisation based on consultation bookings and treatment revenue.
The Complete Guide
What Makes Medical Spa Google Ads Different
A decade of running campaigns for aesthetic clinics has taught us exactly what works for high-value client acquisition.
Understanding How Aesthetic Clients Search
When someone searches for cosmetic treatments, they're usually well into their decision-making process. They've researched treatments, compared options, and now they're looking for a clinic. These are high-intent searches from people ready to take the next step.
The challenge is that Google Ads for medical spas operates under multiple layers of compliance. AHPRA governs practitioner advertising. The TGA regulates therapeutic goods claims. Google applies its own healthcare advertising policies. Navigating all three while building campaigns that convert requires specific expertise.
Our team has spent a decade mastering this landscape for aesthetic clinics across Australia. We know which claims get approved, which imagery meets guidelines, and which approaches actually convert high-value clients.
The Treatment-Specific Approach
Medical spas offer diverse treatment menus, and each treatment attracts different client profiles. Anti-wrinkle injections bring maintenance clients who return every few months. Dermal fillers attract clients seeking volume restoration. Skin treatments appeal to those addressing specific concerns like pigmentation or ageing.
Effective Google Ads campaigns treat each category distinctly. Injectable campaigns focus on experience and natural results. Skin treatment campaigns address specific concerns and outcomes. IV therapy campaigns emphasise wellness benefits within TGA guidelines.
This segmentation allows precise budget allocation based on treatment profitability and client lifetime value. High-margin treatments with strong repeat rates can justify higher cost per acquisition.
Compliance That Converts
The regulations around aesthetic advertising aren't obstacles to work around. They're guardrails that, when understood properly, still allow for compelling campaigns.
AHPRA guidelines permit factual information about treatments, practitioner qualifications, and clinic facilities. TGA requirements focus on therapeutic goods claims and ensure advertising doesn't mislead consumers. Within these boundaries, there's significant room for effective messaging.
Before and after imagery requires proper consent and realistic representation. Testimonials need documented consent and cannot make therapeutic claims. Pricing information must include relevant context. We build these requirements into campaign development from the start.
High-Value Client Economics
Medical spa clients have exceptional lifetime value. A client who starts with anti-wrinkle injections often adds dermal fillers, then skin treatments, then body contouring. Annual client value can reach thousands of dollars.
This changes the acquisition economics significantly. A cost per consultation that would be prohibitive for a GP clinic can be highly profitable for a medical spa. We optimise campaigns around this reality, focusing on consultation quality and conversion rates rather than just lead volume.
Tracking follows the full journey: ad click to consultation booking to treatment completion. This data shows which campaigns attract clients who actually convert to ongoing revenue.
Local Competition and Positioning
The aesthetic market is competitive, particularly in metropolitan areas. Effective campaigns require clear positioning that differentiates your clinic from competitors bidding on the same keywords.
Practitioner experience, clinic environment, treatment range, and technology all provide differentiation opportunities. We build this positioning into ad copy and landing pages to attract clients who value what your clinic specifically offers.
Geographic targeting focuses your budget on clients within realistic travel distance for regular treatments. For premium clinics, this might be broader as clients will travel further for quality. For convenience-focused clinics, tighter radius targeting maximises efficiency.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 6Â weeks
“We went from launch to $1M ARR in six weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 6 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner to Better Rehab, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
Complete Campaign Management
Everything Your Clinic Needs to
From treatment-specific keywords to consultation tracking, we handle the technical details so you can focus on client care.
Healthcare Ad Compliance
Campaigns designed to meet AHPRA, TGA, and Google's healthcare advertising requirements.
Injectable Campaigns
Targeted campaigns for anti-wrinkle treatments and dermal fillers with compliant messaging.
Skin Treatment Campaigns
Campaigns for laser treatments, skin rejuvenation, microneedling, and other skin services.
IV Therapy Campaigns
Compliant campaigns for IV vitamin therapy, hydration treatments, and wellness drips.
Consultation Tracking
Track phone and online consultation bookings with attribution to specific campaigns.
Competitor Monitoring
Track what competitors are doing and identify opportunities in your market.
Remarketing
Re-engage visitors who viewed treatment pages but didn't book. Stay top of mind for considered purchases.
Monthly Reporting
Clear reports showing consultations, cost per client, and campaign performance by treatment type.
Common Questions
Medical Spa Google Ads
Answered
What medical spa owners ask us most about running Google Ads for client acquisition.
Most medical spas invest between $3,000 and $8,000 monthly depending on treatment mix and growth goals. High-value treatments like injectables can justify higher spend due to client lifetime value.
Cost per consultation typically ranges from $50 to $150 depending on treatment type and market competition. With strong lifetime value, even higher acquisition costs can be highly profitable.
All campaigns are built to comply with Medical Board advertising guidelines and TGA requirements. We know what claims are permitted and design compliant campaigns from the start.
Yes. We build separate campaigns for injectables, skin treatments, body contouring, IV therapy, and other service categories. Each gets tailored keywords and landing pages.
You can see enquiries within days of launch. Campaigns typically reach optimal performance after 4 to 8 weeks of optimisation as we refine targeting and messaging.
Before and after imagery has specific compliance requirements. We can advise on what's permitted and help you use imagery effectively within AHPRA and TGA guidelines.
We manage the entire healthcare verification process including documentation preparation and submission. This is required for certain treatment advertising.
We integrate with practice management systems to track which consultations convert to booked treatments. This shows true ROI, not just enquiry counts.
They work well together. Google captures active searchers while Instagram builds brand awareness and showcases results. Most successful clinics use both channels.
We integrate with major aesthetic systems including Cliniko, Timely, Phorest, and Fresha. This lets us track actual consultations and treatments for accurate ROI reporting.
Yes. We implement call tracking with AI transcription and analysis. You'll see which campaigns drive calls, plus insights on how your team handles consultation enquiries.
We offer free account audits that often reveal wasted spend. Aesthetic advertising has compliance nuances that generalist agencies miss. A second opinion costs nothing.
Still have questions? We're here to help.
Book a free strategy call